Contract clause
Product recall clause: who decides, who runs it and who pays
A product recall clause sets out how a supplier and its customer handle goods that turn out to be unsafe or non compliant once they are on sale. It decides who may call a recall, who runs it and deals with the regulator, how fast each party must tell the other, and who pays the costs.
A recall is the one moment in a supply relationship where hours matter and each party holds half the information, the supplier knowing the fault and the retailer knowing the customers. Agreeing the sequence before anything goes wrong stops two businesses arguing about cost while unsafe stock stays on the shelf.
Indunil Asanka · Co-founder
4 min read · Published
Sample clause
a supply agreement between Tallowwood Toys, a fictional importer of wooden children's toys, and Parkside Kids Stores, a fictional chain of eight Queensland toy shops
14. Product Recall 14.1 Each party must notify the other in writing within 48 hours of becoming aware of any information suggesting that a Product may be unsafe, may not comply with a mandatory standard, or may need to be recalled. 14.2 Tallowwood Toys decides whether to conduct a Recall, acting reasonably and after consulting Parkside, unless a Recall is required by law or by a Regulator. 14.3 Tallowwood Toys must notify the Regulator of a voluntary Recall within the time required by law and give Parkside a copy of the notice. 14.4 On notice of a Recall, Parkside must immediately withdraw the affected Products from sale, hold them securely and provide sales records identifying affected customers where it holds them. 14.5 Tallowwood Toys must pay the Recall Costs, except to the extent the Recall is caused by Parkside's storage, handling or relabelling of the Products. 14.6 Recall Costs means the reasonable direct costs of notices, retrieval, freight, refunds, replacements and disposal, and excludes loss of profit.
Sample wording, not legal advice.
Variants
Customer led recall
A retailer or distributor that owns the customer relationship, holds the purchase data and already runs its own recall procedure.
The Distributor conducts any Recall of the Products in the Territory using its own recall procedure, after consulting the Supplier on the notice text and the remedy offered to customers. The Supplier must provide replacement Products or credit at no charge and reimburse the Distributor's reasonable Recall Costs within 30 days of an itemised invoice, except where the Recall arises from the Distributor's own storage, labelling or handling of the Products.
Regulator triggered recall
A compulsory recall or a mandatory report, where neither party can wait for the other's agreement before acting.
If a Regulator orders or requests a Recall, or either party is required by law to report a death, serious injury or illness associated with a Product, that party may act as the law requires without first obtaining the other party's consent. It must notify the other party as soon as practicable and in any event within 24 hours, and Recall Costs are then allocated under clause 14.5 as if the Supplier had decided on the Recall.
Recall insurance with a cost cap
A smaller supplier that cannot carry an open ended recall exposure to a national retailer.
The Supplier must maintain product recall insurance with a limit of not less than $2,000,000 for each event and give the Retailer a certificate of currency on request. The Supplier's liability for Recall Costs for any one Recall is limited to the greater of that insured amount and the total price paid for the recalled Products in the 12 months before the Recall, except where the Recall results from the Supplier's fraud or wilful default.
What to negotiate
Who makes the call
Suppliers want control of the decision, because a recall affects every customer they sell to and the brand is theirs. Retailers accept that, provided they can pull stock from their own shelves at once on a safety concern and can act alone where the law requires it. Most clauses give the decision to the supplier with a duty to consult and a carve out for legal requirements.
What recall costs include
Direct costs are rarely contested: notices, freight, refunds, replacements and disposal. The argument is over the retailer's staff time, lost margin on withdrawn stock and damage to reputation. Suppliers exclude lost profit and cap the rest, while retailers ask for a fixed handling fee per returned unit so their own costs are recovered without a line by line dispute.
Notice speed
The Australian Consumer Law gives a supplier 2 days after starting a voluntary recall to notify the regulator, so a contractual notice period longer than that leaves the supplier exposed. Clauses therefore set a shorter internal window, commonly 24 or 48 hours, and require each side to share incident reports, batch codes and sales data without waiting for a formal decision.
Traceability
A recall costs less when the affected batch can be isolated. Suppliers ask retailers to keep batch or lot records, and retailers ask suppliers to mark batch codes on every unit and outer carton. Agreeing that in the supply agreement turns the scope of a recall into a lookup rather than a guess, and a narrower recall saves both parties money.
The risk of leaving it out
Without a recall clause the supplier still carries its legal duties to the regulator, but the retailer has no contractual duty to pull stock or share customer data quickly, and the cost falls wherever it lands first. The retailer ends up funding refunds and replacements and then pursuing the supplier for them as damages, which is slow and far from certain.
The recall in steps
A workable clause follows the order a recall actually runs in. First, the party that learns of a possible safety problem tells the other within the agreed window. Second, the deciding party assesses the hazard and decides whether to recall. Third, affected stock is withdrawn from sale and held. Fourth, the regulator is notified within the legal deadline, which for consumer goods in Australia is 2 days after recall action begins. Fifth, customers are told what the hazard is and what to do. Sixth, goods are retrieved, refunded or replaced and the outcome is reported. Last, the parties settle costs under the allocation they agreed.
The legal duties underneath the contract
The Australian Consumer Law sets obligations the contract cannot remove. A supplier that voluntarily recalls consumer goods because they may cause injury must notify the regulator within 2 days of taking that action, and a supplier that becomes aware a product has been associated with a death, serious injury or illness must report that within 2 days as well. The Commonwealth can also order a compulsory recall. Food follows a separate path coordinated by Food Standards Australia New Zealand with the state food agencies, so a clause for food products should name that process instead.
Where it sits in a generated document
A generated supply agreement carries the recall clause as a numbered clause near the warranty and liability provisions, with the notice window, the decision right and the cost allocation as separate sub clauses. The defined term Recall Costs is written out in full as content. The document does not cite the Australian Consumer Law or regulator guidance, so the statutory deadlines stated in a draft should be confirmed against the current rules.
Documents that carry this clause
Questions people ask
Who pays for a product recall?
The contract decides as between the parties. The usual rule is that the party whose act caused the problem pays, so a manufacturing or design defect falls on the supplier and damage from poor storage or relabelling falls on the retailer. Without a clause, whoever spends the money first has to recover it as damages, which takes time.
How quickly must a recall be reported in Australia?
A supplier that takes voluntary action to recall consumer goods because they will or may cause injury must notify the Commonwealth regulator within 2 days of taking that action. Separately, a supplier that becomes aware a consumer product has been associated with a death, serious injury or illness must report it within 2 days. Contract notice windows should be shorter than both.
Can a retailer recall a product without the supplier's agreement?
A retailer can always stop selling a product it believes is unsafe, and it may have its own legal duties to act. Whether it can run a public recall at the supplier's cost depends on the clause. Well drafted clauses let either party act without consent where the law or a regulator requires it and then share costs as agreed.
Does product liability insurance cover recall costs?
Often not. Product liability policies typically respond to injury and property damage claims, while the cost of notices, retrieval and replacement is usually covered only by separate product recall or contamination insurance. That is why supply agreements with national retailers often require recall insurance by name, with a stated limit and a certificate of currency.
Are food recalls handled differently?
Yes. In Australia food recalls are coordinated through Food Standards Australia New Zealand working with the state and territory food enforcement agencies, and food businesses are expected to have a written recall plan. A supply agreement for food should name that process, require batch coding and say who contacts the agency, rather than borrow consumer goods wording.
Should lost profits be recoverable after a recall?
Suppliers almost always exclude them, because a national recall can wipe out a season of sales across every customer at once. Retailers accept the exclusion when direct costs are covered in full and a handling fee per unit compensates staff time. Where the product is central to the retailer's trade, a negotiated cap on lost margin is sometimes agreed instead.
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