3 finished designs
Christmas sale flyer
A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo led age guide
Pennywhistle Toys Christmas Age Guide
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Three price band guide
Pennywhistle Toys Christmas Price Bands
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Lay-by and safety terms
Pennywhistle Toys Lay-By Terms
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
One flyer sorts by age, the other by money
A grandparent knows the child but not the toys. A parent knows the budget but not what is new. Splitting those into two designs means neither flyer has to carry a grid with age down one axis and price across the other, which is the layout that makes people put a flyer down.
The price bands name actual toys, not categories
Wooden yo-yo $14, marble run starter $45, beginner telescope $89. Fifteen named items across three columns, because a column headed under $50 with no items in it is a promise the shop has not kept yet.
The third sheet is the one nobody else prints
Deposit, payment rhythm, final payment date, what the written agreement contains, and where the small part warnings sit. It is the least glamorous of the three and the one that gets pinned behind the counter and pointed at.
Questions people ask
What has to be in a lay-by offer advertised on a flyer?
A lay-by agreement has to be in writing, and the customer has to be given a copy setting out the terms including any termination charge. That charge cannot be more than the business reasonable costs. A customer can cancel any time before they take the goods, and the business can only cancel for a breach, for ceasing to trade, or where the product stops being available.
When should the final lay-by payment fall?
Well before the last posting dates, not on Christmas Eve. The flyer here sets it at Friday 11 December, which leaves a week to post and a week for the shop to chase anybody who has forgotten. Printing the exact date is the whole point of the line.
Does a toy flyer need an age warning on it?
The Australian mandatory standard for toys for children up to 36 months governs design and testing rather than the words on a flyer, so no exact sentence is prescribed here. The convention the standards behind it implement is an age statement plus the hazard, such as not suitable for children under 3 years, small parts. Printing it on the flyer as well as the box costs nothing and settles the question early.
What about the receipt when the gift is for someone else?
A business has to give a proof of transaction for anything over $75, and on request within seven days below that. A gift receipt is a shop convention rather than a legal category: it proves the purchase without printing the price, which is why it is worth naming on the flyer rather than leaving people to ask.
Should a gift guide flyer be portrait or landscape?
Portrait for the window and the counter, which is what these three are. A4 Landscape is a native size for all of them if you need a wide version, and it suits a shelf talker or a newsletter banner better. Setting the size on a new page swaps the design rather than squashing it.
How many products fit on one gift guide page?
Around eight to twelve before the type gets too small to read at arm length. The ages design groups by age band and the budgets design groups by price, which is the useful trick: grouping lets a reader skip two thirds of the page and still find something.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther flyer examples
Boxing Day sale flyer
Three Boxing Day flyers for an Adelaide tailor, and all three lead with the reduction rather than the trading hours. The poster puts forty per cent off suiting at the top, the grid prices all four floors, and the third sheet shows the three house suits with the old price beside the new one. The hours are still there, in the corner where they belong.
Summer sale flyer
Tallow Bay Surf Supply runs one three week sale before Christmas and has to say so without inventing a discount. The first flyer is a poster with two photographs and a single number. The second lists three products with the price each one actually sold at through October and November. The third does something almost nobody does on a sale flyer and explains what a was price and an up to figure are allowed to mean.
Winter sale flyer
Kestrel Ridge Outfitters sells insulation to a town that sits at 435 metres, and its stocktake runs four days over the Kings Birthday long weekend. One flyer splits the shop into four categories with a discount against each. One works as a checklist of what a June kit actually contains. The third exists because the holiday falls on a different date in almost every state and the shop would rather print the Victorian one than assume.
Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .