3 finished designs
Christmas sale flyer
A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo led age guide
Pennywhistle Toys Christmas Age Guide
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Three price band guide
Pennywhistle Toys Christmas Price Bands
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Lay-by and safety terms
Pennywhistle Toys Lay-By Terms
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
One flyer sorts by age, the other by money
A grandparent knows the child but not the toys. A parent knows the budget but not what is new. Splitting those into two designs means neither flyer has to carry a grid with age down one axis and price across the other, which is the layout that makes people put a flyer down.
The price bands name actual toys, not categories
Wooden yo-yo $14, marble run starter $45, beginner telescope $89. Fifteen named items across three columns, because a column headed under $50 with no items in it is a promise the shop has not kept yet.
The third sheet is the one nobody else prints
Deposit, payment rhythm, final payment date, what the written agreement contains, and where the small part warnings sit. It is the least glamorous of the three and the one that gets pinned behind the counter and pointed at.
Questions people ask
What has to be in a lay-by offer advertised on a flyer?
A lay-by agreement has to be in writing, and the customer has to be given a copy setting out the terms including any termination charge. That charge cannot be more than the business reasonable costs. A customer can cancel any time before they take the goods, and the business can only cancel for a breach, for ceasing to trade, or where the product stops being available.
When should the final lay-by payment fall?
Well before the last posting dates, not on Christmas Eve. The flyer here sets it at Friday 11 December, which leaves a week to post and a week for the shop to chase anybody who has forgotten. Printing the exact date is the whole point of the line.
Does a toy flyer need an age warning on it?
The Australian mandatory standard for toys for children up to 36 months governs design and testing rather than the words on a flyer, so no exact sentence is prescribed here. The convention the standards behind it implement is an age statement plus the hazard, such as not suitable for children under 3 years, small parts. Printing it on the flyer as well as the box costs nothing and settles the question early.
What about the receipt when the gift is for someone else?
A business has to give a proof of transaction for anything over $75, and on request within seven days below that. A gift receipt is a shop convention rather than a legal category: it proves the purchase without printing the price, which is why it is worth naming on the flyer rather than leaving people to ask.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my christmas sale flyerOther flyer examples
Back to school flyer
January is eleven working days long for a schoolwear shop and every one of them is spent measuring children. Wattlebank Schoolwear in Prospect advertises that fortnight three ways: a photo led sheet that tells families to book a fitting time and what happens at each year level, a checklist of the three things to bring so the visit takes twenty minutes, and a plain page that sets out the lay-by and exchange terms before anyone pays a deposit.
Sale flyer
Wick & Loom is a linen and homewares shop with one ten day sale to advertise, and here it is as three separate flyers. Same dates, same stock, three ways of putting it: one that opens with a photograph of a made bed, one that lays four products out with the old price beside the new one, and one plain sheet that hands the customer the conditions in readable type.
Boxing Day sale flyer
Three Boxing Day flyers for an Adelaide tailor, and all three lead with the reduction rather than the trading hours. The poster puts forty per cent off suiting at the top, the grid prices all four floors, and the third sheet shows the three house suits with the old price beside the new one. The hours are still there, in the corner where they belong.
Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.