3 finished designs
Dietitian flyer for meal plans, gut health and rebates
A dietitian flyer competes with free diet advice online, so it has to show what a qualified dietitian adds: a plan built around the reader's own health, a clear price and a rebate. These three designs for Plateridge Dietitians, a fictional practice in Brisbane City, print an initial consult at $160, reviews at $90, a 4 week plan for $340, the conditions the dietitians see, private health and Medicare rebates and telehealth.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
4 week plan
4 Week Plan Package
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Conditions we see
Conditions and Prices
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Meal prep photo
Eat for Your Goals
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The 4 week plan design is purple and orange: a photo of a meal prep container, "EAT FOR YOUR GOALS" and "NOT A TREND", a package panel with $340 and the saving, four lines on what the plan includes and the APD credential at the bottom. It is the Instagram and gym noticeboard version. The conditions design is light and typographic: "Eat for your goals, not trends", the prices and rebates in one line, and three columns for gut health and IBS, diabetes and cholesterol, and PCOS, coeliac and sport. Give it to GPs and gastroenterologists who refer. The photo design is a bold teal page with "EAT FOR YOUR GOALS, NOT A TREND", a book online button and a large photo of meal prep containers with an "Initial $160" badge, for Facebook and a café counter.
What this flyer must carry
The price of the first consult and reviews, any package with what it includes, the conditions you see, how rebates work, whether telehealth is offered and the credential. "Dietitian" is not a protected title in Australia the way "physiotherapist" is, and dietitians are not registered with AHPRA, so the Accredited Practising Dietitian credential from Dietitians Australia is how a reader tells a qualified dietitian from a nutrition coach. The Australian Consumer Law covers every claim: no promised weight loss figures, no "cures". For Medicare, say a GP chronic condition management plan is needed; the rebate is $63.40 for item 10954.
How to adapt this flyer
For a sports dietitian, swap the conditions for training fuel, race day plans and body composition, and use a photo of a training session. For a paediatric dietitian, list fussy eating, allergies and growth, and add that a parent attends every session. For a practice that works with the NDIS, add a line for NDIS participants and the price you charge per hour.
What makes these work
The package saving is exact
The 4 week plan design prints "$340, initial plus 3 reviews, saves $90" with "Initial $160, reviews $90 each" underneath. An initial and three reviews would cost $430, so the $90 saving is real and checkable. A package that shows its sum is more convincing than one that only says "save".
Conditions with the method, not just a list
The conditions design gives each area a short explanation: for gut health, "a short elimination, a planned reintroduction and a long term diet that is as wide as your gut allows". That describes what a low FODMAP plan run by a dietitian looks like, which is what separates it from a free diet sheet.
The credential is named
Accredited Practising Dietitian appears in the header of the plan design and in its credential line, with "An APD, not a coach" as the presenter line. Health funds and Medicare recognise APDs, so the credential is also the reason the rebate lines on the same flyer are true.
Questions people ask
What is the difference between a dietitian and a nutritionist on a flyer?
An Accredited Practising Dietitian has a recognised university qualification and is credentialled by Dietitians Australia, and APDs can provide Medicare and most health fund rebated services. Anyone can call themselves a nutritionist. If you are an APD, say so on the flyer; it is the strongest line you have for a reader comparing options.
Should a dietitian advertise a package?
A package works when it matches how people actually use the service, such as a first consult and three short reviews while a plan settles in. Show what it includes, the total and the saving against separate visits, and make sure the saving is correct. Avoid packages that are hard to cancel or that lock clients in for months.
Can I claim a dietitian visit on Medicare?
Only with a GP chronic condition management plan for a chronic condition, and only for a limited number of allied health visits each year. The rebate for a dietetics visit is $63.40. Many clients use private health extras instead, so the flyer should mention both, as Plateridge does on its conditions and plan designs.
Are telehealth consults worth mentioning?
Yes. Dietetics works well by video because most of the session is talking and planning, and many clients prefer not to travel to a city practice. Say which appointments can be by video. Plateridge says every appointment can be, which also widens its reach to the suburbs and regional Queensland.
Which dietitian design works best in an Instagram feed?
The photo design, because the meal prep photo and the short headline read at a glance in a feed. Each design has a native Instagram Post layout at 1080 by 1080 pixels and an Instagram Story at 1080 by 1920. The plan design suits a Story, where its four lines of detail have room.
Build your own in about a minute
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Written and checked by the OneCraft team. Last checked .