3 finished designs
Easter promotion flyer
Easter is four separate trading days, not one, and two of them are public holidays in most of the country. Marchetti is a small chocolate shop in Fremantle, which under Western Australian rules means it can open on Good Friday when the department stores cannot. These three flyers each lead with a different part of that: the chocolate, the box, and the order deadline.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Editorial photo lookbook
Marchetti Easter Lookbook
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Hamper contents sheet
Marchetti Easter Box Contents
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Pre-order rules sheet
Marchetti Easter Pre-Orders
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
The lookbook sells the chocolate, not the offer
Two photographs, a serif masthead and one line about a salted caramel that sells out by Thursday. There is no percentage anywhere on it, because a chocolatier competing on price against a supermarket egg has already lost the argument.
The hamper sheet lists all eight pieces
Milk egg 180 grams, dark 66 per cent 180 grams, salted caramel bar, praline bar, six rochers, four truffles, hot chocolate flakes, a card. Eight lines is what turns $78 from a number into a decision, and it leaves room for the allergen panel underneath.
The rules sheet carries the dates nobody remembers
Orders close 19 March, collection opens 24 March and ends at three on Easter Sunday, and nothing is charged until pickup. Those three facts cause every argument a chocolate shop has at Easter, so they get a design to themselves.
Questions people ask
Which Easter days are public holidays in Australia?
Good Friday and Easter Monday are public holidays in all eight states and territories. Easter Saturday is a holiday everywhere except Western Australia and Tasmania, and Easter Sunday everywhere except Tasmania. That is why the hours block on these flyers names all four days rather than saying open as usual.
Can a small shop trade on Good Friday?
In Western Australia general retail shops must stay closed on Good Friday, Christmas Day and Anzac Day, but small retail shops may trade any day of the year and special retail shops may trade from 6am to 11.30pm. Other states run their own restricted day lists, so a shop outside WA has to check its own rules before printing the hours.
How should allergens appear on a food flyer?
For packaged food the required allergen names have to appear in bold in the ingredient list and again in a bolded statement beginning with Contains, in the same field of view. For food made to order or sold unpackaged the declaration has to be displayed with the food or given on request using those same required names. A may contain line is voluntary and is not part of the standard.
What belongs on a hamper flyer besides the price?
Contents by weight, the order and collection dates, the allergen statement and a storage line. Chocolate is temperature sensitive, so keep below 18 degrees earns its place on the page. A substitution note is worth adding if a piece might change, since the flyer photograph is a representation of what the customer will get.
How should the hamper contents be laid out?
As a list with the price beside it, which is what the hamper design does. A photograph of a hamper sells the idea and a list sells the value, because a customer comparing two hampers is counting items. The lookbook design takes the opposite approach and leads on the photography.
Can these designs be resized for an Instagram story?
Yes, Instagram Story at 1080 by 1920 is native for all three. Add a page, choose that size, and the tall version of the same design comes in with the copy carried over. Styling you changed at A4 does not follow, because style overrides are stored per canvas size, so recheck colours before exporting.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther flyer examples
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Weekly deals flyer
Ferngate Meats rewrites its board every Monday at 7am, which means the flyer has to be reprintable in ten minutes and readable from the footpath. Three versions do it differently: a photo led sheet that explains how the week works, a four panel grid that puts a price per kilogram against every category, and an explainer that teaches a shopper to buy on the small number rather than the big one.
Mothers Day flyer
Mothers Day is the busiest day in a florist year and the one where the most goes wrong, because the promise is a bouquet arriving at a particular house on a particular Sunday. Wren & Willow work out of one shop in Thornbury with one van, so the three flyers below split the job: prices on the first, delivery rules on the second, and on the third nothing but the shop, the date and how recently the flowers were cut. All three carry the same four tiers and the same order by date, and none of them promises a delivery hour.
Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .