3 finished designs

Mothers Day flyer

Mothers Day is the busiest day in a florist year and the one where the most goes wrong, because the promise is a bouquet arriving at a particular house on a particular Sunday. Wren & Willow work out of one shop in Thornbury with one van, so the three flyers below split the job: prices on the first, delivery rules on the second, and on the third nothing but the shop, the date and how recently the flowers were cut. All three carry the same four tiers and the same order by date, and none of them promises a delivery hour.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

A florist's bench in a small shop with a hand tied bouquet of ranunculus, garden roses and eucalyptus resting on brown paper, buckets of stems and a roll of twine behind, warm daylight through a shopfront, square framing, no people, no text, no signage — Photo and deadline promo
Wren & Willow Mothers Day Promo
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

Buckets of cut ranunculus, tulips and eucalyptus lined up on the tiled floor of a small florist shop, brown paper and twine on the bench, morning light through a shopfront window, tall vertical framing, no people, no text, no signage — Delivery and cut-off list
Wren & Willow Mothers Day Delivery
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

A hand tied bouquet of soft pink ranunculus, white garden roses and eucalyptus wrapped in brown paper, resting on a wooden florist bench beside secateurs and twine, warm daylight, wide landscape framing, no people, no text, no signage — Quiet shop poster
Wren & Willow Mothers Day Poster
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The prices are a ladder, not a range

Posy $70, classic $95, deluxe $140, luxe $195, plus $35 for a vase. Four rungs at a glance is how somebody decides in eight seconds. From $70 tells them nothing, and it is the line that gets a phone call instead of an order.

The delivery flyer is a list of four promises

Order by the sixth, delivery any time Friday to Sunday, homes by 6pm and workplaces by 5pm, and stems may change while style and value hold. Each is a sentence that stops a specific complaint, which is why they get equal weight rather than being buried in one paragraph.

The poster refuses to mention a discount

It says the stems are cut Thursday and tied Friday, and leaves it there. A florist competing on price against a supermarket bucket loses, so this design competes on how recently the flowers were alive.

Questions people ask

When is Mothers Day, and when should orders close?

It falls on the second Sunday in May, which is 9 May in 2027. Florists close the order list on the Wednesday before, because the flower market buy happens on the Thursday. Taking orders after that means promising stems nobody has bought yet.

What are the usual same day delivery cut-offs?

The common industry pattern is an order in before 2pm in the recipient time zone for a weekday delivery, before 10am on a Saturday, and no same day delivery on a Sunday. Deliveries to homes run until about 6pm and to workplaces until about 5pm, since offices close first.

Why do florists say flowers may be substituted?

Because stems are seasonal, perishable and regionally variable, so the exact bloom in the photograph may not exist on the day. The standard clause keeps the style, theme and colour scheme and only substitutes items of equal or higher value. Printing it is what makes the photograph an honest representation rather than a promise you cannot keep.

Can a Mothers Day flyer promise a Sunday delivery?

Not safely. Peak weekend orders are usually delivered across the Friday to Sunday window rather than on the Sunday itself, and timed slots are not offered at all during the peak. Say so on the flyer in one line and the phone stops ringing on Saturday morning. It also matters for the addresses that fall outside a normal run, since restricted delivery areas can take up to forty eight hours and a customer who reads that in advance is not a customer who is angry about it later.

Which design suits an order form counter card?

The delivery design, because it is built around the practical detail rather than the imagery. It carries the cut off dates and the delivery zones, which is what a customer standing at the counter is deciding on. The poster and offer designs are for the window and the socials.

Should the flyer show real bouquets or styled photography?

Real arrangements you can actually make that week. A styled stock photograph sets an expectation the shop then has to meet on the busiest Sunday of the year, which is the reason florists write substitution notes at all. Upload at the slot aspect, since images crop to fill their frame rather than letterbox.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

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Other flyer examples

Grand opening flyer

One new hardware shop, Rowan & Sons on Mercer Street, and three flyers for three jobs. The date poster goes in the window weeks out and gives the opening date and the 8am start, with free coffee, ten percent off all weekend and a bench where the staff sharpen your tools. The offer sheet sits by the till and prices one product, the 5 litre cast iron pot at $119 against its $149 RRP, for the opening weekend only. The photo invitation goes to the mailing list and the neighbours, with coffee from eight and the ribbon at nine.

Gift card promo flyer

Quillon & Co. sells gift cards from $20 to $500 and has decided the most persuasive thing about them is the law. A card sold in Australia has to last at least three years and cannot be eaten by fees, so all three flyers put that where the discount usually goes: one as a headline over a photograph, one as an editorial page about three ways to give, and one as a numbered rules sheet with the statistics on top.

Gym and fitness flyer

Three flyers for Ironbark Strength, a coached lifting gym in Fitzroy North. The membership offer goes on the noticeboard with the October deal, first month half price, and both rates in print: full access $34 a week, off-peak $24 a week, no lock-in, pause any time. The programs sheet answers the question people actually ask, what will I do on a Tuesday, with three numbered paths. The open day flyer gets them through the door for free, with the join fee waived on the day.

Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.

Sources

Written and checked by the OneCraft team. Last checked 22 August 2026.