3 finished designs
Gift card promo flyer
Quillon & Co. sells gift cards from $20 to $500 and has decided the most persuasive thing about them is the law. A card sold in Australia has to last at least three years and cannot be eaten by fees, so all three flyers put that where the discount usually goes: one as a headline over a photograph, one as an editorial page about three ways to give, and one as a numbered rules sheet with the statistics on top.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo and single action poster
Quillon Gift Card Poster
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Editorial three ways to give
Quillon Gift Card Ways to Give
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Numbered how it works sheet
Quillon Gift Card Rules Sheet
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
The poster turns a legal minimum into the headline
A card that lasts three years, then one button and one line of fine print. Most gift card advertising sells the occasion. Selling the validity period instead answers the objection that actually stops the purchase, which is the buyer’s memory of a card that expired unused in a drawer.
The editorial sheet gives the same card three shapes
Plain, boxed with a tea towel, or posted with a handwritten note. One product, three purchase decisions, and each one carries the same reminder that the three years apply to all of them. It reads like a shop with a point of view rather than a rack next to the register.
The rules page opens with three numbers
Three years, zero fees, twenty dollars. Those are the three questions a buyer asks in order, answered before the four numbered paragraphs start, and putting the smallest card size in the stat row quietly tells a hesitant buyer they are allowed to spend twenty dollars.
Questions people ask
How long does an Australian gift card have to last?
At least three years from the day it is supplied, for cards sold to consumers on or after 1 November 2019, and the expiry date has to be displayed prominently on the card or its packaging. Businesses can give longer, and some do, but three years is the floor rather than a favour, which is the line printed on the second flyer here.
What fees can a gift card carry?
Post supply fees are banned, so no activation fee, no account keeping fee, no balance enquiry fee and no inactivity fee. A narrow set survives, including a payment surcharge that reflects the cost of the payment method, currency conversion, booking fees that match the normal fee for that payment method, and a charge to replace a lost, stolen or damaged card.
Are any gift cards exempt from the three year rule?
Several are. Reloadable cards, cards donated free of charge for promotional purposes, cards for goods or services available only for a limited time, genuine discount sales, employee reward schemes, customer loyalty programs, second hand cards, and cards supplied to specified charities or government agencies all sit outside it. A plain shop card sold at the counter does not.
What happens if a customer loses the card?
That depends on the shop, because nothing in the expiry rules forces a replacement. A business is allowed to charge a fee to reissue a lost, stolen or damaged card. The flyers here promise one free reissue against the original receipt, which is a policy rather than a legal minimum and is worth saying out loud for exactly that reason.
Which of these three carries the terms in full?
The rules design, which uses a brochure back layout built for exactly that kind of dense text. The cta design leads on the offer and the editorial design on the look. Splitting them means the display copy is not fighting the fine print for space on the same page.
Can a gift card flyer be printed as a card?
Not at card size, because the eight canvas sizes are A4 portrait and landscape plus six social sizes. What works is designing at A4 and having a printer trim, accepting there is no bleed and no crop marks in the export. For the card itself, a physical card supplier is the better route.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther flyer examples
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .