3 finished designs

Gift card promo flyer

Quillon & Co. sells gift cards from $20 to $500 and has decided the most persuasive thing about them is the law. A card sold in Australia has to last at least three years and cannot be eaten by fees, so all three flyers put that where the discount usually goes: one as a headline over a photograph, one as an editorial page about three ways to give, and one as a numbered rules sheet with the statistics on top.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

A kitchenware shop counter with a stack of enamel plates, a copper pot and a folded linen tea towel beside a small card stand, warm tropical afternoon light through a louvre window, wide horizontal framing, no people, no text, no signage
Q&Co
A card that
lasts three years.
Bought in two minutes at the counter, in any amount from $20 to $500.
Buy one in store
quillonandco.example · (08) 8981 4420
Valid for three years from the date of purchase, printed on the front. No activation, account keeping or balance enquiry fee at any point.

Photo and single action poster

Quillon Gift Card Poster

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Q
quillon
& co.
(08) 8981 4420 hello@quillonandco.example Parap, Darwin NT
THREE WAYS TO GIVE
ONE CARD, THREE SHAPES.
THE PLAIN CARD
Any amount from $20 to $500, printed while you wait, expiry date on the front where you can read it.
THE KITCHEN BOX
A $150 card packed with a tea towel and a wooden spoon in a reusable box. The card still runs three years.
THE POSTED CARD
Posted anywhere in Australia with a handwritten note, no delivery charge, three to seven working days.
WHAT TO EXPECT
A gift card sold in Australia has to run at least three years from the day it is bought, and the expiry has to be shown on the card. There is no activation fee, no monthly fee eating the balance and no charge to spend it. The fees still allowed are narrow, a surcharge or a lost card replacement, and we charge neither.
Three years is the floor, not a favour.

Editorial three ways to give

Quillon Gift Card Ways to Give

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THE RULES
GIFT CARDS AT QUILLON
Q
QUILLON & CO.
Kitchen and table, Parap
3 yrs
MINIMUM VALIDITY
$0
FEES AFTER PURCHASE
$20
SMALLEST CARD SOLD
WHAT THE LAW SETS
Since 1 November 2019 a gift card sold to a consumer here must last at least three years from supply, and the date has to be on the card.
Post supply fees are banned. No activation fee, no account keeping fee, no balance enquiry fee. A payment surcharge is still allowed and we add none.
01
BUYING
Any amount from $20 to $500, printed at the counter with the expiry date on the front.
02
SPENDING
Use it across as many visits as you like. The balance prints on the docket every time.
03
LOSING IT
Bring the receipt and we can trace the card number and reissue the remaining balance once.
04
REFUNDS
No cash swap, but goods bought with a card carry the same consumer guarantees.
ASK AT THE COUNTER
Every card is sold with its terms on the sleeve. If this sheet and your card disagree, the card wins and we fix it.
Call us (08) 8981 4420
Online quillonandco.example

Numbered how it works sheet

Quillon Gift Card Rules Sheet

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The poster turns a legal minimum into the headline

A card that lasts three years, then one button and one line of fine print. Most gift card advertising sells the occasion. Selling the validity period instead answers the objection that actually stops the purchase, which is the buyer’s memory of a card that expired unused in a drawer.

The editorial sheet gives the same card three shapes

Plain, boxed with a tea towel, or posted with a handwritten note. One product, three purchase decisions, and each one carries the same reminder that the three years apply to all of them. It reads like a shop with a point of view rather than a rack next to the register.

The rules page opens with three numbers

Three years, zero fees, twenty dollars. Those are the three questions a buyer asks in order, answered before the four numbered paragraphs start, and putting the smallest card size in the stat row quietly tells a hesitant buyer they are allowed to spend twenty dollars.

Questions people ask

How long does an Australian gift card have to last?

At least three years from the day it is supplied, for cards sold to consumers on or after 1 November 2019, and the expiry date has to be displayed prominently on the card or its packaging. Businesses can give longer, and some do, but three years is the floor rather than a favour, which is the line printed on the second flyer here.

What fees can a gift card carry?

Post supply fees are banned, so no activation fee, no account keeping fee, no balance enquiry fee and no inactivity fee. A narrow set survives, including a payment surcharge that reflects the cost of the payment method, currency conversion, booking fees that match the normal fee for that payment method, and a charge to replace a lost, stolen or damaged card.

Are any gift cards exempt from the three year rule?

Several are. Reloadable cards, cards donated free of charge for promotional purposes, cards for goods or services available only for a limited time, genuine discount sales, employee reward schemes, customer loyalty programs, second hand cards, and cards supplied to specified charities or government agencies all sit outside it. A plain shop card sold at the counter does not.

What happens if a customer loses the card?

That depends on the shop, because nothing in the expiry rules forces a replacement. A business is allowed to charge a fee to reissue a lost, stolen or damaged card. The flyers here promise one free reissue against the original receipt, which is a policy rather than a legal minimum and is worth saying out loud for exactly that reason.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my gift card promo flyer

Other flyer examples

Sale flyer

Wick & Loom is a linen and homewares shop with one ten day sale to advertise, and here it is as three separate flyers. Same dates, same stock, three ways of putting it: one that opens with a photograph of a made bed, one that lays four products out with the old price beside the new one, and one plain sheet that hands the customer the conditions in readable type.

Fathers Day flyer

Three Fathers Day flyers for a Newcastle barbecue shop, all three carrying the date and a price. The poster puts the entry bundle and the biggest saving on the page, the grid photographs four gifts from $49 to $139 for everyone not buying a barbecue, and the third sheet lists what is inside each of the three bundles.

Christmas sale flyer

A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.