3 finished designs
Security camera installation flyer with package prices
A security camera installation flyer sells a finished system at a fixed price, installed by someone licensed to do it, because that is what a homeowner is comparing against a box from the electronics store. These three designs for Tallowgate Security Installs, a fictional Brisbane business, lead with a 4 camera 4K system installed for $1,590 and the Queensland licence number.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Camera system offer
4 Camera 4K System Installed $1,590
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Three packages
Cameras, Alarms and Monitoring
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
App viewing
See Home From Anywhere
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The system design is the offer flyer. A round photo of a wall mounted camera sits above the headline "4 camera 4K system, $1,590", followed by a free site assessment line, a GST included button and three steps: assess, install, view. The footer pairs a booking button with the licence and phone number. Use it for a letterbox drop in streets that have had break ins, or as a Facebook post. The packages design is the comparison sheet: "Three packages, fixed prices" with columns for cameras at $1,590, an alarm from $890 and monitoring at $39 a month, each with a short list of what is included. It suits a handout after a site assessment, when the customer is choosing between options. The app design sells the feature people use every day: a dark layout with a phone showing a camera view, "24/7" and "App viewing included", plus two features for playback and monitoring. Post it on Instagram, where the phone mock up reads well at small size.
What this flyer must carry
A camera installation flyer needs the system and its price, what installation includes, any ongoing fee, how footage is viewed, a way to book an assessment and the licence. Tallowgate prints the 4 camera 4K system with an 8 channel recorder and 2 TB of storage, installation and testing in one day, monitoring at $39 a month with no lock in, app viewing, a free site visit and a licence number on all three designs. In Queensland, anyone who installs, repairs or services alarms or audio and visual recording systems for reward needs a security equipment installer licence from the Office of Fair Trading, so the number is a legal credential, not decoration. Cabling work may also need a registered cabler. Keep prices GST inclusive, as they are here.
How to adapt this flyer
For a business installer, keep the packages design and change the columns to cameras per site, access control and remote monitoring, with prices per door or per camera, because a business compares unit costs. For an installer who also sells smart doorbells and locks, use the system design and replace the three steps with doorbell, lock and app, each with its installed price. For a rural installer, use the app design and add a line about 4G recorders for properties without a fixed internet line, since viewing from a phone is the reason a farmer buys the system at all.
What makes these work
One package, one price, in the headline
The system design stacks "4 CAMERA 4K", "SYSTEM", "$1,590" as its headline, with "Installed, tested and on your phone in one day" under it. A buyer comparing installers cannot compare "quality systems"; they can compare four cameras and a price, so the flyer gives them the unit of comparison.
The licence number is on every design
Queensland requires a security licence to install alarms and camera systems. "QLD licence 4123987" sits under the brand on the packages design, beside the phone on the system design and in the footer of the app design. The licence is the one thing a cheaper unlicensed competitor cannot print.
Monthly monitoring is shown as its own price
The packages design gives monitoring its own column, "$39 a month", with "month to month, no lock in contract". Ongoing costs are what make people hesitate, so separating them from the install price and stating the term up front stops the reader assuming the worst.
Questions people ask
Do security camera installers in Queensland need a licence?
Yes. In Queensland, anyone who installs, repairs, services or maintains security equipment for reward, including alarms and audio or visual recording systems, needs a security equipment installer licence from the Office of Fair Trading. Printing the licence number on your flyer lets a customer check it. Tallowgate uses a fictional number, 4123987, to show where a real one belongs.
Should a camera flyer show the price of the full system?
Yes, when the system is a standard package. A complete price for four cameras, a recorder, storage, cabling and setup is easier to compare than a per camera price plus extras. Keep custom jobs, such as large properties or long cable runs, for the free site assessment, and say on the flyer that the assessment is free.
What should the flyer say about privacy and neighbours?
A short line helps. Cameras pointed at a neighbour's yard or a public footpath can cause disputes, and people worry about it before they buy. You can offer to position cameras so they cover your customer's property only. Keep the line short on the flyer and explain the details during the site assessment, where the actual angles are planned.
Which sizes do these security installer designs come in?
All three designs are authored natively for all eight canvas sizes: A4 portrait and landscape, Instagram post and story, Facebook post, LinkedIn post, Facebook cover and Twitter header. Resizing swaps in the layout made for each size, and your text carries across by slot. The app design is the strongest choice for an Instagram story.
Can I add a QR code to book a site assessment?
Not on these three designs. A QR code can only go on a design that ships with a QR slot, and there is no QR tile in the Add items panel to insert one elsewhere. These flyers print the phone number and a short web address instead. If a QR code matters, pick one of the designs that includes a QR slot.
How often should a security installer letterbox an area?
Two or three drops a few weeks apart in the same streets usually works better than one large drop, because people book security after something happens nearby. Australia Post can deliver unaddressed mail to chosen postcodes. Skip letterboxes with no junk mail signs, and keep the same design across drops so the flyer is recognised the second time.
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Written and checked by the OneCraft team. Last checked .