3 finished designs
Optometrist flyer for bulk billed eye tests and a frames offer
An optometrist flyer competes with chain stores on two promises, a free eye test and a cheap second pair, so it has to say exactly when the test is bulk billed and exactly what the second pair offer covers. These three designs for Lenscane Optometry, a fictional practice on Victoria Street in Mackay QLD, print bulk billed tests for Medicare card holders, second pair half price with its conditions, children seen from age 3, contact lens fitting from $90 and HICAPS claims.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Second pair offer
Second Pair Half Price
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Family and kids eye care
Eye Tests for the Whole Family
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Three numbers
Eye Tests by the Numbers
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The second pair offer design uses two photos, a wall of frames and a child at an eye test, beside "Bulk billed" in large type and "2nd pair 50% off" lower down, with a paragraph of conditions and the address in the footer. It is the letterbox and window flyer. The family design is a deep blue layout with a round photo of a child at the testing equipment, "EYE TESTS FOR THE WHOLE FAMILY", a five line list for kids and families and a "50% off" badge with its conditions. Give it to schools and childcare centres. The facts design leads with a pair of frames on a stand, the headline "Bulk billed eye tests, second pair half price", a paragraph on what a full test checks and three numbers: $0, 50% and 3+. It is the strongest Facebook Post of the three.
What this flyer must carry
When the test is bulk billed and for whom, any frames or lenses offer with its conditions, the services that set you apart, how to claim through health funds, opening hours and the address. Optometrists are registered with the Optometry Board of Australia through AHPRA, so the advertising guidelines apply: no testimonials, offers with clear terms, and no claims you cannot back. Medicare pays for a comprehensive initial consultation (item 10910) once in 36 months for patients under 65 and once in 12 months from 65, and earlier if there is a clinical reason, so say "with a Medicare card" rather than "free for everyone".
How to adapt this flyer
For a practice with a dry eye clinic, replace the contact lens line with a dry eye assessment and its price, which Medicare does not cover. For a rural practice, add outreach days in nearby towns as a short table of dates. For a back to school campaign in January, lead with the family design and change the headline to "Check their eyes before term starts", keeping the bulk billing line and the age they test from.
What makes these work
The offer conditions travel with the offer
Each design that shows "50% off" or "2nd pair 50% off" also prints "single vision, same script, equal or lower value". The offer design spells out "ordered on the same day" as well. Half price on a second pair is a real saving, and printing the conditions keeps it from becoming a complaint at the counter.
Bulk billing is explained with its limits
The facts design says the test is bulk billed for Medicare card holders "once every three years under 65, every year from 65, sooner if your eyes change". That matches how Medicare covers a comprehensive consultation, and it stops a reader who had a test last year assuming the next one is free.
A family design for parents
The family design gives children their own list: tested from age 3, school vision screening, then frames and contact lenses. Parents are the readers most likely to book several tests at once, and a list that starts with children tells them this practice expects kids.
Questions people ask
Can an optometrist advertise a free eye test?
Say "bulk billed" and who it applies to. A comprehensive eye test is bulk billed for most people with a Medicare card, but Medicare limits how often it pays for the full consultation. "Free" without conditions can mislead someone who is not eligible. Lenscane prints "bulk billed with a Medicare card" and the three year and yearly limits.
How should a second pair offer be worded?
Name the product, the discount and every condition: which lenses, whether the prescription must be the same, whether the second pair must be of equal or lower value, and when it must be ordered. Half price is clearer than a percentage alone. If the offer has an end date, print it, and keep it short enough to read at a glance.
Should I print frame brand names on an optometry flyer?
Only with care. Brand names belong to their owners, and some suppliers have rules about how retailers use them in advertising. A count and a price, such as "over 500 frames, from $149 complete", sells the range without those problems. If a supplier provides approved artwork for a brand promotion, use theirs and follow its terms.
Can parents book school vision screening from the flyer?
Screening visits are usually arranged with the school, so the flyer should send parents to their school office or offer a full eye test instead. Lenscane's family design says "ask your school office or book a full test any time". A screening is not a full test, so recommend a comprehensive test for any child who fails or struggles in class.
Which sizes are these optometrist designs made for?
Each design has native layouts for A4 Portrait, A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover and Twitter Header, so switching size uses a layout drawn for that shape. The family design suits an Instagram Story because its round photo and list stack naturally in a tall frame.
Build your own in about a minute
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Written and checked by the OneCraft team. Last checked .