Tessaly Advisory Proposal for Wexcombe Packaging
Consulting proposal deck: scope, approach, fees and team
A consulting proposal deck has to show the client that the scope answers their actual decision, that the fee can be traced to effort, and that they know who will do the work and what they will hold at the end. Tessaly Advisory, an invented firm, proposes a 12 week operations review to Wexcombe Packaging, an invented box maker deciding whether to buy a 14 million dollar third line.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- States the question the engagement answers, not the firm's name, because a proposal is read by people deciding whether to spend.
- Slide 2intro
- Restates the client's situation in one sentence and three facts, so the scope that follows reads as an answer to it.
- Slide 3metrics
- The baseline numbers from the client's own data, so the engagement starts from agreed facts rather than claims.
- Slide 4framework
- The three workstreams of the review, each owning one question, so the client can see how the scope is divided.
- Slide 5timeline
- The 12 week engagement as a Gantt with the three phases, ending on the board readout before the March meeting.
- Slide 6tree
- The engagement team as a tree, including the client people it needs, so the time asked of Wexcombe staff is visible.
- Slide 7checklist
- Every deliverable listed, so the client knows exactly what it is buying and the steering group can tick each one off.
- Slide 8pricing
- Fees by phase with the team days behind them, so the price can be traced to effort rather than taken on trust.
- Slide 9comparison
- Two scopes side by side, so the client can choose a smaller engagement without asking for a discount.
- Slide 10content
- What the engagement needs from the client and what it will not do, written down so neither side is surprised in week six.
- Slide 11closing
- Asks for a start date that keeps the board deadline, and names who to call.
Slide by slide
Slide one states the question the engagement answers and who it is for. Slide two is the situation: rising demand, six lines in two plants and a capital decision in March. Slide three sets the baseline from the client's own data, including 58 percent equipment effectiveness and 81 percent of orders on time in full. Slide four splits the work into throughput, planning and inventory. Slide five is the 12 week Gantt. Slide six is the team, including the two plant managers the client must free up. Slide seven lists eight deliverables. Slide eight is fees by phase. Slide nine compares two scopes. Slide ten lists what the client provides and what is out of scope. Slide eleven gives the start date that keeps the board deadline.
How to adapt this deck
A strategy engagement with no plant floor work should replace the baseline slide with the two or three facts the client's board already disagrees about, because those are what the work has to settle. A firm that bills by the day rather than a fixed fee should keep the team days column and add a not to exceed figure, so the client still sees a ceiling. A proposal answering a formal tender should follow the buyer's own section order and use this deck as the summary presentation at the shortlist interview.
What buyers of consulting look for
The UK government's Consultancy Playbook asks buyers to define the outcomes they want, choose a pricing approach that fits the risk, and plan for knowledge to transfer to their own staff, so the client is not dependent on the firm after it leaves. This deck answers each of those: the outcome is a board decision, the fee is fixed by phase, and the capacity model is a workbook the planning team keeps. The Management Consultancies Association represents firms on the other side of the table. Overall equipment effectiveness, the first baseline number, follows the definition the Lean Enterprise Institute publishes: availability times performance times quality.
What makes this deck work
The cover is the question
The title reads "Find the capacity before buying it", and slide two explains why: orders are up 18 percent and the board is weighing a third line. Every workstream and deliverable after that points back to the March board meeting, so the proposal never reads as generic improvement work.
The fee is built from days
Slide eight lists 60, 105 and 80 team days at an 800 dollar blended rate, which gives 48,000, 84,000 and 64,000 dollars and a total of 196,000. A procurement team can test the days against the Gantt on slide five instead of arguing about one number.
A smaller scope is offered up front
Slide nine sets the full review beside a focused option for one plant at 148 team days and 118,400 dollars. Offering the cheaper scope in the proposal lets the client choose what to cut, which keeps the conversation on scope rather than on a discount.
Questions people ask
What goes in a consulting proposal presentation?
The client's situation in their words, the question the work answers, the approach split into workstreams, a timeline, the team, the deliverables, the fee and how it was built, the assumptions and exclusions, and a start date. This example uses eleven slides and keeps legal terms for the engagement letter.
Should a consulting deck show day rates?
Show the team days and a blended rate if the client is likely to test the price, as procurement teams usually do. Individual rates by grade can stay in the commercial appendix. The point is to let the client trace the fee to effort without exposing every rate card line.
Why offer two scopes in one proposal?
A second, smaller scope gives the client a way to spend less without asking for a discount, and it shows you understood which part of the problem matters most. Say plainly what the smaller scope leaves out, as the crosses on slide nine do here.
How do I show the client staff the engagement needs?
Put them on the team slide with their roles, and list the time you need from them on the assumptions slide. Engagements most often slip because client people are not released, so naming them in the proposal makes that time part of what the client signs.
How long should a consulting proposal deck be?
Ten to twelve slides for the presentation itself, with detailed method, CVs and terms in a written proposal or appendix. If the client has asked for a thirty minute slot, plan to spend most of it on the situation, the approach and the fee, and take the rest as questions.
Can I turn the Gantt into my own dates?
Yes. Click the Gantt to rename the columns, such as weeks, months or quarters, and edit each task name, group and description. Tasks are bars without dependency arrows, so sequence the work by start column and explain any handoffs in the slide description.
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