Aldermoth Architects: Eastmoor Community Library
Architecture proposal deck from concept to fee
An architecture proposal deck has to show a client that the practice understood the brief, can turn it into ideas worth choosing between, and will charge a fee the client can follow stage by stage. Aldermoth Architects, an invented practice, proposes a community library to Eastmoor District Council, an invented council, in ten slides that move from site to concept to fee to approval.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- One word for the building and the client named beneath, so the proposal opens on the project, not the practice.
- Slide 2pillars
- The brief, budget and timing as the council set them, so every later slide can be read against them.
- Slide 3comparison
- The two sites the council is weighing, compared before any design, because the site decides the building.
- Slide 4comparison
- Three early concepts in words and cost, standing in for sketches, so the council can react to ideas before drawings.
- Slide 5process
- The design stages from brief to construction in eight steps, so the council sees where its decisions fall.
- Slide 6investment
- The fee by stage as a percentage and a dollar amount, so the council can see what it pays at each decision point.
- Slide 7timeline
- Week by week to development approval, so the council can test the five month lodgement against its own meetings.
- Slide 8metrics
- The practice's library work in three numbers and one paragraph, so experience is shown with outcomes.
- Slide 9qa
- The decisions the council needs to make, framed as questions for the interview, so the meeting ends with direction.
- Slide 10closing
- Closes on appointment and the first meeting.
Slide by slide
Slide one names the building in one word and the client beneath it. Slide two restates the brief, budget and timing from the council's request. Slide three compares the two sites and recommends one. Slide four sets out three concepts with cost, standing in for a gallery of sketches. Slide five is the design stages as an eight step flow. Slide six is fees by stage. Slide seven counts the weeks to a development application, lodged in week 20. Slide eight shows four libraries designed since 2018. Slide nine lists six decisions for the interview. Slide ten closes on the appointment date.
How to adapt this deck
A residential practice proposing a house should replace the site comparison with an analysis of the client's own block, such as orientation, slope and planning controls, and present the fee as a fixed sum per stage rather than a percentage. A practice answering a competition brief should lead with the concept rather than the site and put the fee in a separate document. Where real concept sketches exist, add a gallery slide with three images and keep slide four as the written comparison beside it.
How architects describe the stages
The RIBA Plan of Work, used widely in the UK, divides a project into stages from strategic definition to use, and many practices set their fees against stages like these. The American Institute of Architects and the Australian Institute of Architects publish their own guidance for clients on how architects are appointed and how services are staged. Whatever framework applies, a client wants to see where its decisions fall and what each stage costs, which is why slides five and six sit side by side.
What makes this deck work
The site comes before the building
Slide three weighs Market Street against the old depot on five points each, from the 90 car parks Site A loses to the 420,000 dollars of clean up Site B needs. Recommending a site before showing any design tells the council the practice is thinking about the town, not only the building.
Concepts carry a cost
Slide four presents the Courtyard, the Long Room and the Lantern in words, each costed against the 9.6 million dollar budget: 2 percent under, 5 percent under and 3 percent over. The council can like the Lantern and still see exactly what it would need to find.
The fee follows the decisions
Slide six splits the 912,000 dollar fee, 9.5 percent of the budget, across six stages from 10 percent for concept design to 35 percent for contract documents. Read beside the eight step flow on slide five, the council sees what it pays before each sign off.
Questions people ask
What should an architecture proposal presentation include?
The brief in the client's words, an analysis of the site, early concepts or a design approach, the design stages, the fee by stage, the programme to key approvals, relevant past work and the decisions the client needs to make. This example covers each in ten slides.
How do I present architect fees in a proposal?
As a total, then split by stage with a percentage and an amount, and say what each stage delivers. State what the fee excludes, such as engineers and cost consultants. A client approving funds stage by stage needs to see what each approval commits them to.
Should a fee proposal include design concepts?
Early concepts in words or simple diagrams help a client choose a practice, but keep them light so you are not giving the design away before appointment. Costing each concept against the budget, as slide four does, shows judgement without needing finished drawings.
How do I compare two sites for a client?
Put the same five points on both sides, such as access, size, parking, flood risk and site cost, then give a clear recommendation and the main reason for it. A balanced list with a firm verdict is more useful to a council than a neutral summary.
Why end an architecture pitch with questions?
Because the next stage depends on decisions only the client can make, such as budget headroom or opening hours. Listing them gives the interview a purpose, shows the practice has already thought about what could change the design, and means the meeting ends with direction.
Can I add my own concept sketches to this deck?
Yes. Add a gallery slide and upload your sketches or renders as images, or place an image on an existing slide. Uploaded images can be JPEG, PNG, WebP or GIF, and each image slot has options for corner radius, frame and shadow.
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