Bytewell MSP for Merriot Keane Accountants
Managed IT services sales deck: tiers and response times
A managed IT services sales deck has to show a professional firm three things: what is wrong with its IT today, what each level of support costs per seat and how fast it responds, and why that beats hiring another administrator. Bytewell MSP, an invented provider, pitches Merriot Keane, an invented 60 seat accounting firm, in ten slides built around its busiest season.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Names the firm and frames the deck around its busiest season, the moment IT failure costs it most.
- Slide 2pillars
- What the discovery scan found, in three themes, so the tiers that follow answer named problems.
- Slide 3pricing
- Three support tiers priced per seat, so the firm can pick its level of cover rather than accept one bundle.
- Slide 4metrics
- Response and resolution targets by severity on the Business tier, with examples from the firm, so a priority means something.
- Slide 5checklist
- The ten checks of the onboarding audit, so the firm knows what is fixed in the first month before the tier starts.
- Slide 6metrics
- Tickets closed, response and uptime across current clients, so the response targets are backed by a record.
- Slide 7comparison
- The cost of hiring a second administrator against the managed service, line by line, because that is the alternative the partners will raise.
- Slide 8timeline
- The changeover in three phases, so the partners see the risky work is done before tax season.
- Slide 9testimonial
- Three accounting clients in their own words, because a partner trusts another partner more than an MSP.
- Slide 10closing
- One next step and the reason for its date.
Slide by slide
Slide one frames the deck around holding up in tax season. Slide two is the discovery findings in three themes. Slide three offers three tiers at 65, 95 and 125 dollars per seat. Slide four is response targets by severity. Slide five is the ten point onboarding audit. Slide six is the provider's last twelve months, including 18,400 tickets closed and an 11 minute median first response. Slide seven compares in house and managed cost. Slide eight is the five week changeover. Slide nine quotes three accounting clients. Slide ten asks for a signature by 28 March so the work is done before the peak.
How to adapt this deck
A medical practice should move privacy and clinical software uptime onto the findings slide and add the practice software vendor to the escalation path on the severity table. A firm with its own IT team wanting co managed support should replace the in house comparison with a split of duties, showing which tickets the provider takes and which stay internal. A smaller office of ten seats should drop to two tiers and show a flat monthly price, because per seat maths matters less than one clear number at that size.
What security guidance asks small firms to do
The Australian Signals Directorate's Essential Eight lists mitigation strategies that include multi factor authentication, patching applications and operating systems, restricting administrative privileges and regular backups, which is why those four lead the onboarding audit. The UK National Cyber Security Centre's guide for small organisations and the US CISA Cyber Essentials make the same basic points for firms without a security team. An accounting firm holds tax identifiers, bank details and payroll data for its clients, so the partners will read the security slides first.
What makes this deck work
Findings before prices
Slide two lists what a read only scan found: multi factor sign in on 22 of 60 accounts, three former staff accounts still active and backups that were never test restored. The partners see their own risk before they see a single tier, so the price reads as a fix.
A severity means a number
Slide four ties each severity to an example from the firm, from the whole office down to a new starter setup, with a first response and a resolution target. A critical fault gets a named engineer within 30 minutes on the Business tier, which matches the tier card on slide three.
The hiring option is costed
Slide seven puts a dedicated administrator at 121,400 dollars a year against 73,200 for the Business tier in the first year and 68,400 after, which is 60 seats at 95 dollars a month. The partners were always going to ask whether to hire instead, and the answer is on a slide.
Questions people ask
What should a managed IT services proposal include?
What you found in the client's environment, your support tiers and their price, response targets by severity, what onboarding fixes, your service record, the cost against the alternative of hiring, how the changeover runs and client references. This example covers each in ten slides.
Should MSP pricing be per seat or per device?
Per seat is easier for a professional firm to budget because it follows headcount, and most staff use more than one device. Per device can suit sites with shared machines. Whichever you use, show the monthly total for this client beside the unit price, as the recommended tier does here.
How do I present response times without overpromising?
Define response as a named engineer working on the ticket, give a resolution target rather than a guarantee, and report actuals monthly. Tie each severity to an example from the client's own office so nobody argues later about whether a fault was critical.
How do I compare in house IT with a managed service?
List the full cost of an employee, including on costs, tools and after hours callouts, against the managed fee plus onboarding. Add the lines that are not money, such as cover during leave. The client should be able to check every figure against its own payroll.
Why include an onboarding audit in the sales deck?
Because it shows the client what changes in the first month, before the monthly fee has proved itself. Listing the checks also reveals how thorough the provider is, and a restore test or a cleanup of former staff accounts is easy for a partner to value.
Can the tier table be edited after the meeting?
Yes. Prices, features and table cells edit directly on the slide, so you can adjust the recommended tier after the meeting and export a new PDF. Every save creates a version, and the version history lets you go back to the deck you presented.
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