Sprintlab Seed
Sports tech pitch deck for a grassroots club product
A sports tech pitch deck has to prove that the buyer can actually pay, and in grassroots sport the buyer is a volunteer committee, not a professional team. Sprintlab, an invented GPS vest company in Newcastle, shows 380 clubs paying per season and reconciles them to 1.4 million dollars of annual recurring revenue.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Name the buyer on the cover: a grassroots club, not an elite team, because every later number depends on it.
- Slide 2intro
- Why grassroots clubs want what elite teams have, in four facts a club committee would recognise.
- Slide 3pillars
- The product as three numbered promises, each answering one item on the slide before.
- Slide 4metrics
- Clubs, athletes and ARR on one slide, with the narrative that ties the three together.
- Slide 5metrics
- Clubs by code across two seasons, so the growth in rugby and hockey is visible beside football.
- Slide 6persona
- The person who buys: a volunteer coach with a committee to convince, described in their own words.
- Slide 7pricing
- Price per club season, two options, with what each costs per player so a committee can compare it to fees.
- Slide 8comparison
- Elite systems against the club product on price and the features a club actually uses, ticks and crosses only.
- Slide 9investment
- The four million dollar seed in three lines, tied to clubs and a season date.
- Slide 10closing
- Close with a direct invitation to a training night, since the product sells on the sideline.
Slide by slide
Slide one names the buyer on the cover: clubs, not leagues. Slide two sets out the gap between professional and grassroots sport in four facts. Slide three is the product as one kit with three promises. Slide four gives clubs, athletes and ARR with a paragraph that adds them up. Slide five charts clubs by code over two seasons. Slide six is the volunteer coach who signs the order, as an empathy map. Slide seven prices the club kit and the extra squad kit. Slide eight compares an elite system with the club product. Slide nine is the four million dollar seed in three lines. Slide ten invites the investor to a Tuesday training.
How to adapt this deck
A fan engagement or ticketing product sells to clubs too but earns per member, so the metrics slide should show members per club and revenue per member rather than kits. A product sold to schools swaps the coach persona for a sports coordinator and adds term dates to the pricing slide, since schools buy by the term. A company selling direct to individual athletes should drop the club pricing entirely and lead with monthly subscribers and churn, which makes it a consumer app deck in a sports wrapper.
What sports investors ask for
The Clearinghouse for Sport publishes the research base on athlete monitoring, including how training load relates to injury, and it is the reference a sports investor checks a product claim against. Sports Medicine Australia publishes guidance for community sport on injury prevention. Both point to the same thing: the value of load data is in changing a decision before the injury, which is why the persona on slide six describes the coach resting two players on a Tuesday rather than reading a dashboard.
What makes this deck work
ARR is shown as a sum
Slide four explains that 380 clubs pay 3,200 dollars for a base kit and 115 of them pay 1,600 dollars for an extra squad. That is 1,216,000 plus 184,000, or 1.4 million dollars, and the pricing cards on slide seven carry the same counts.
Growth is split by code
Slide five shows 2025 against 2026 for football, rugby and hockey: 140 clubs became 380, and rugby grew from 45 to 137. Splitting by code shows the product is not tied to one sport, which is the first worry with a sports startup.
The comparison admits what is missing
Slide eight crosses heart rate and impact data out of the club product. A comparison where the cheaper option wins on every row reads as marketing; conceding two rows makes the 3,200 against about 14,000 dollars a season believable.
Questions people ask
Who is the customer in a grassroots sports tech deck?
Usually a club committee spending membership fees, advised by a volunteer coach. That changes the price ceiling and the sales cycle. Show the person who signs the order, as slide six does, and price per club season rather than per athlete so the committee can compare it with its other costs.
Should I show athletes or clubs as my main metric?
Show whichever one pays. Sprintlab charges clubs, so clubs and ARR lead and athletes tracked comes third as evidence of use. A product that charges athletes directly would lead with paying athletes and churn. Investors notice quickly when the headline metric is not the paying unit.
How do I compare my product with elite sports systems?
On price for the same squad, then on the features clubs actually use, ticks and crosses only. Say where your price for the elite system came from. This deck uses the median of three quotes club customers shared, printed in the table caption.
How do I show seasonal revenue in a sports deck?
Price and report by season rather than by month, and say so on the pricing slide. A club buying for a six month winter season will not pay in summer, so monthly charts look broken. Annual recurring revenue still works as long as clubs renew each season.
How many slides does a sports tech seed deck need?
Ten is enough. If you have five minutes, keep the cover, the metrics slide, the clubs by code chart, the pricing and the ask. The free plan generates up to six slides, so a five slide version can be made there before expanding it on a paid plan.
Can the clubs by code chart be shown as stacked bars instead?
Yes. The chart on slide five can be switched between grouped bars, stacked columns, a line and an area in the editor, because the data stays the same and only the drawing changes. Grouped bars suit a two season comparison best, since each code is read across both years.
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