Hushlane and Southmere Health Partnership
Strategic partnership pitch deck: what each side brings
A strategic partnership pitch deck has to prove that the deal is balanced before any money is discussed, and that the partner can test it without much risk. Hushlane, an invented therapist booking marketplace, proposes a 90 day pilot to Southmere Health, an invented insurer, backed by a 2,000 member cohort where 38 percent booked a session.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Both names on the cover, because a partnership deck is about two organisations, not one.
- Slide 2intro
- The shared problem stated from the insurer side, because the partner has to recognise it as theirs.
- Slide 3comparison
- What each party contributes and receives, side by side, so the deal reads as balanced before money is discussed.
- Slide 4metrics
- The results from an earlier cohort of 2,000 members, so the pilot is a repeat, not a guess.
- Slide 5process
- The referral flow from member to session in five steps, showing where each organisation is responsible.
- Slide 6pricing
- The revenue share by year as a table, so the commercial terms are on one slide and add up.
- Slide 7timeline
- The 90 day pilot in four stages, so both teams know what happens and when the decision is made.
- Slide 8checklist
- The four measures the pilot will be judged on, agreed before it starts.
- Slide 9pillars
- Privacy, clinical safety and exit terms, the three questions a health insurer legal team will ask.
- Slide 10closing
- Close on one decision: approve the 90 day pilot, with a start date.
Slide by slide
Slide one puts both names and the proposal on the cover. Slide two states the shared problem from the insurer side. Slide three is what each side brings and gets. Slide four is the earlier cohort. Slide five is the referral flow, showing which organisation owns each step. Slide six is the revenue share by year. Slide seven is the 90 day pilot in four stages. Slide eight is the four measures both sides will judge it on. Slide nine is privacy, safety and exit. Slide ten asks for a start date.
How to adapt this deck
A distribution partnership with a retailer should replace the referral flow with shelf placement and the revenue share with margin and payment terms. A technology integration partnership should add a slide on who builds and maintains the integration, since that is where these deals stall. A partnership where the partner pays a fee rather than sharing revenue should show the fee against the value delivered, measure by measure, on the same slide as the pilot targets.
What a health insurer asks for
The Department of Health explains what private health insurance extras cover can include, and Private Healthcare Australia represents the insurers whose member health teams receive proposals like this one. An insurer will ask three things before anything commercial: how member data is protected, whether practitioners are properly registered, and how it can leave. Practitioner registration is checked against the national register held by Ahpra. Slide nine answers all three, which is why it sits just before the ask.
What makes this deck work
Give and get comes first
Slide three lists what each side contributes and receives, three rows each, before the revenue share appears on slide six. A partner who sees a fair exchange first reads the money as a detail rather than the point of the meeting.
The pilot is a repeat
Slide four reports an earlier cohort: 2,000 people offered, 760 who booked, 2,580 sessions and 361,000 dollars of bookings at 140 dollars a session. The pilot targets 30 percent take up against that 38 percent, so the bar is set below a result already achieved.
The revenue share adds up
Slide six takes 12,000, 30,000 and 60,000 member sessions at 140 dollars, applies the 12 percent commission and gives Southmere 25, 30 and 35 percent of it: 50,400, 151,200 and 352,800 dollars. Every cell can be checked.
Questions people ask
What goes in a strategic partnership pitch deck?
The shared problem, what each side contributes and receives, evidence it works, how the partnership operates day to day, the commercial terms, a low risk pilot, how success will be measured and how either side can leave. This example covers each in ten slides.
How do I show what each partner gets from the deal?
A table with one column per party and rows for what each contributes and receives. Keep the rows balanced in number and weight. This deck uses three contribute rows and three receive rows for each side, and puts money in a later slide.
Should a partnership proposal start with a pilot?
Usually, yes. A pilot with a fixed length, a small group and agreed measures is far easier for a large partner to approve than a full rollout. End the pilot slide with the date of the decision about what comes next.
How do I present a revenue share in a pitch?
As a table by year with the volume, the revenue it produces and each party share in dollars, not only percentages. State the assumptions in the caption. A share that rises with volume, as here, rewards the partner for promoting the offer.
What safeguards does a health partner expect?
Privacy of member and clinical data, registration checks for practitioners, crisis support for members, and a short notice exit. Write them into the deck and the pilot agreement before any member is invited. Slide nine of this example covers all four.
Can two companies brand one deck?
The deck takes one theme and one brand setting, which can place a logo on every slide. For a joint proposal, put both names in the cover text, as this example does, and keep the theme neutral so neither brand dominates.
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