Online stores

Art print online store example with a size guide

Print buyers stall on one question: which size will fit my wall? This example for an invented Wollongong photographer answers it with a size guide in the middle of the home page, three plan style cards for A4, A3 and A2 with the price and dimensions, before the second collection of prints.

Create a website with OneCraft3 pages, built in the section builder

The home page at three widths

The same page on a desktop, a tablet and a phone, exactly as it renders. Scroll inside each frame to read it all; nothing here can be clicked or submitted.

Desktop, 1280 pixels wide
Tablet, 768 pixels wide
Phone, 375 pixels wide

The /products/bulli-point page

/products/bulli-point

Page by page

Home /
Hero (full photo), Products (big photos), Pricing (plan cards), Products (product grid), About (photo and story)
Privacy policy /privacy
Text (single column), 5 in a row
Terms of use /terms
Text (single column), 5 in a row

Sections on the home page

A full photo hero of a print on a wall, the coast collection in big photos, the size guide as plan cards, the native flora collection in a product grid and a photo and story section about the photographer. Each print's product page has a size select and the description of where the photo was taken.

Setting up sizes and prices

Every print has a Size option with A4, A3 and A2 at $45, $75 and $120. Keep the prices the same across prints so the size guide stays true, and track stock only if you print in batches; made to order prints are best left untracked.

What makes this website work

A size guide between the collections

The pricing section shows A4, A3 and A2 as three cards with dimensions, the price and where each size suits, with A3 highlighted as the most popular. It answers the size question in the middle of the browsing, where it comes up.

Big photos for the coast collection

The coast prints use the big photos layout, two to a row, so the images are large enough to judge. Smaller cards would turn landscape photography into thumbnails.

Unframed, said twice

The size guide note and the hero both say prints ship flat and unframed. Saying what the buyer will receive prevents the commonest complaint in print shops, which is expecting a frame.

Questions people ask

How do I sell prints in several sizes?

Give each print an option named Size with the values you offer, each with its own price. The product grid shows the A4 price as from, and the product page has a size select. A size guide section, as in this example, helps buyers choose before they open a print.

Can I sell framed and unframed prints?

Add a second option, such as Frame with values Unframed and Oak frame, to the same product. A product can have up to three options and up to 100 variants, each with its own price. Shipping rates can be set higher for the zone if framed prints cost more to send.

Can I sell digital downloads of my photos?

Yes. A product can be digital, with a file of up to 500 MB attached per variant. After payment the buyer gets download links, five downloads per item within seven days. Digital orders need no shipping and are marked as not requiring fulfilment.

How should I photograph my prints for the store?

Show at least one photo of the print on a wall for scale, and one flat image of the artwork. Upload them in the product editor, where each product can have several photos. This example uses one photo per print to keep the catalog simple.

Who owns the copyright in the prints?

The photographer does, unless they have signed it away; selling a print sells the object, not the right to copy it. Say so in your terms of sale. Every generated store gets terms and privacy pages you can edit, linked from the footer.

Build your own in about a minute

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Sources

Written and checked by the OneCraft team. Last checked .