Documents

AI images in a document

Most documents need fewer pictures than people put in them, and the ones that earn their place are specific. Describing the figure you want beats searching for a photograph that nearly fits.

Create a document with OneCraftWhere an image earns its place in a document, and how captions number themselves
A website proposal open in the document builder with the block toolkit on the left
The document builder. Every block on the page is editable, and the toolkit on the left is what you can add.

Three places an image is worth the space

A cover, where it sets the register before a word is read. A section opener in a long editorial document, where it gives the eye somewhere to rest. And a figure that shows something words are bad at, such as a site, a product or a physical arrangement. A photograph of people at a laptop in the middle of a proposal is costing you a third of a page.

Caption it, and it numbers itself

An image with a caption is numbered as a figure in the finished document, and the numbering is resolved at the end of layout along with the contents list, so it stays right when a section moves. That is what lets the text refer to figure three instead of saying the picture above, which breaks the moment anything reflows.

Write the prompt for a document, not a poster

Document images sit behind text and beside tables, so they want to be calm: a place, a light, a subject, no busy action and no text baked into the picture. Anything with words in it will clash with your typography and cannot be translated with the rest of the document.

Your own photographs beat generated ones

For a case study, a capability statement or a site report, a real photograph of the real thing is more persuasive than anything generated. Generation is for when the picture is illustrative rather than evidential. If the document is making a claim about a specific place or product, use the real image.

How it works, in three steps

  1. Step 1

    Ask what the image proves

    If it proves nothing, the space is better spent on a figure or a table.

  2. Step 2

    Describe a scene, not an event

    A place, a light and a subject. No text in the image.

  3. Step 3

    Add a caption

    A captioned image is numbered as a figure, and the numbering survives reflow.

The full walkthrough with screenshots is in the guide Add and generate images in a document.

Limits worth knowing

See it on a finished piece

Questions people ask

Do figures get numbered automatically?

A captioned image is numbered as a figure, and the numbering is resolved at the end of layout, so it stays correct when sections move.

Can I upload my own photograph instead?

Yes, and for anything evidential you should. Generation suits illustrative images rather than proof.

Should the image contain text?

No. Text baked into a picture clashes with your typography and cannot be translated or edited with the document.

Make your own document

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a document with OneCraft

Related pages

More finished work of this kind is on the document examples hub.