Write a proposal from a brief, with your prices kept

A brief in two halves

The generator separates the free text from the structured fields. The description, up to 8,000 characters, holds the story: who the client is, what they asked for, what success looks like. The Options panel holds the facts that must not drift: the client record, the deliverables, the pricing hints, the currency, the deposit percent, how many days the offer is valid and the tone, which is friendly, formal or confident.

• Executive summary for a proposal

Attaching the client brief

On the Starter plan or above, Build from files reads up to five files of 10 MB each, as PDF, text or images. Attach the brief itself and the generator works from the client own words, which is the quickest way to mirror their language in the opening sections. Use the description to add what the brief does not say: your approach, your constraints and anything you will not do.

Client details and research

Choose an existing client or add one inline, and optionally give the client website. Before writing, a single research step reads that website, or looks up the company name, and the findings ground the understanding your needs section. If neither is available, the research runs on the brief text. Numbers the research did not find are not allowed into the copy, so check every claim about the client before sending.

• Client list for proposals

Deliverables and prices stay separate

List deliverables as short phrases separated by commas, and prices as plain sentences such as fixed fee $18,000. The AI turns deliverables into the scope and items, and any price you give becomes an item at exactly that price. Items without a price arrive blank. Keeping the two apart is what stops a common failure of hand written proposals: a scope that promises more than the price covers.

• Statement of work vs proposal

Reading the draft back against the brief

Before sending, read the draft with the brief open beside it. Every requirement in the brief should map to a section or an item, and every item should map back to something the client asked for or an option you chose to offer. The AI writes a fixed section order with numbered terms; reorder or cut sections in the builder where the brief asks for a different structure.

• How to write a winning proposal

How it works, in three steps

1. Step 1

   Paste or attach the brief

   Summarise the request in the description, or attach the brief file on a paid plan.

2. Step 2

   Fill the structured fields

   Choose the client, list deliverables, type price hints, set deposit, validity and tone.

3. Step 3

   Generate and check against the brief

   Generate, then tick off each brief requirement against the sections and items before you send.

The full walkthrough with screenshots is in the guide Send a proposal and get paid.

Limits worth knowing

• Description up to 8,000 characters.
• Attachments: 5 files of 10 MB each, Starter plan and up.
• One research step per generation, on the client website or company name.
• At most 40 line items in the generated table.

Questions people ask

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