Conversational form

Open day registration form

An open day registration is not a headcount. It is the only chance an institution gets to find out what a visitor came for before they arrive, which is what turns a corridor full of strangers into a printed plan with room numbers on it. This one asks who the visitor is, what they want to look at and how many are in the car, in ten screens. It is conversational, because it is answered on a phone at a kitchen table with a course guide open.

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Welcome screen of the open day registration form example — The welcome screen respondents see first. The image was generated for this example.

The form itself

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0110

What should the wristband desk call you? *

First Name

Last Name

↵Enter

Every field, and what it collects

The complete field list, in the order respondents meet it.

What should the wristband desk call you?NameRequired
Which of these is closest to you?Single choiceRequired: It decides which plan gets printed. A Year 12 visitor and a career changer are sent to very different rooms.; Options: Year 10 or 11 student · Year 12 student, applying this year · Finished school, taking a year out · Working, and thinking about retraining · Parent, carer or supporter · Teacher or careers adviser
Email for your plan and your tour timeShort textRequired: One email on the Thursday before, one on the morning. Nothing else, and nothing after September unless you ask for it.
Mobile numberShort text: Only used if a session moves rooms on the day. Leave it blank if you would rather we did not.
Which campus are you coming to?Single choiceRequired: The shuttle between them runs every twenty minutes, so you can start at one and finish at the other.; Options: Riverside, for engineering, trades and agriculture · Halloran Street, for health, design, business and IT · Both, starting at Riverside
What do you want to look at?Multiple choice: Tick as many as you like. Anything you tick gets a room number and a time on your printed plan.; Options: Engineering and advanced manufacturing · Electrical, plumbing and construction trades · Nursing and allied health · Agriculture and land management · Design and digital media · Business and accounting · IT, networking and cyber security · Still deciding, show me everything
How many of you are coming?NumberRequired: Counting yourself. This is what the catering, the parking marshals and the shuttle timetable are built from, so a rough number now beats an exact one never.
Which campus tour would suit you?Dropdown: Tours run for fifty minutes and take twenty five people. Booking one is the only part of the day with a limit on it.; Options: 9.30am, Riverside · 11am, Riverside · 1.30pm, Riverside · 10am, Halloran Street · 12.30pm, Halloran Street · 2pm, Halloran Street · No tour, I will wander
Anything we should know to make the day work for you?Long text: The access team reads these on the Wednesday before and rings anybody whose answer needs a conversation.
How did you hear about Open Day?Dropdown: Options: My school · A careers adviser · Someone who studies here · Social media · Radio or a local paper · The institute website · A course guide in the post

What makes this form work

The visitor type question is the one that does the work

Six options, each written as a situation rather than a label, and the answer decides what gets printed. It is asked second, before email, because it is the question a visitor can answer without thinking and the one the institution most needs.

Group size is justified in the same breath as it is asked

People round down or skip a headcount when it looks like data collection. Saying that catering, parking marshals and the shuttle timetable are built from it turns the question into something the visitor has a reason to answer accurately.

The email promises exactly two messages and an end date

Two emails, one on the Thursday, one on the morning, and nothing after September. That is a specific enough commitment to be worth making, and it is why the field can be required without the visitor reaching for a throwaway address.

Questions people ask

What should an open day registration form ask beyond a name and an email?

Two things that change the day itself: what kind of visitor this is, and what they came to look at. A Year 12 applicant and a parent need different rooms, and a visitor who ticked nursing should not be handed a generic map. Group size is the third, because catering and parking are planned from it.

How do you stop a long list of subject areas becoming a wall of tickboxes?

Group them the way the campus is actually laid out, keep the list to eight, and put a "still deciding" option at the end that carries no penalty. On a conversational form the list gets a whole screen to itself, so eight options read as a short menu rather than a column squeezed beside another field.

Should the tour be a dropdown or a separate booking system?

A dropdown, until a tour actually sells out. The form records a preference; it cannot enforce a cap, because there is no per-option limit on a choice field. If the 11am fills up, someone has to email those registrants and move them, which for a once-a-year event is usually less work than running a second system.

Where do access needs belong on the form?

Near the end, as an open question with concrete examples in the placeholder, and with a line saying who reads it and when. Named examples give people permission to answer. A bare "any special requirements" gets left blank by exactly the people the question exists for.

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Want the steps in the builder? Read Create a conversational form with AI, then Design your welcome and thank-you screens. For everything this generator can do, see the form maker.