Flyers

Facebook post design

1200 by 630 is a landscape band roughly one and nine tenths as wide as it is tall. That shape is the reason a Facebook graphic never behaves like a poster: there is width to spare and only 630 pixels of height, so the design is a headline with support rather than a page of content.

Create a flyer with OneCraftHow much copy 630 pixels of height really holds, and why this canvas doubles as the link preview shape
The flyer format list open, showing all eight canvas sizes with their pixel dimensions
Every canvas size with its real pixel dimensions: two print, six social.

630 pixels of height is two or three lines

Once a design has given a headline the size it needs to read in a feed, what is left underneath is a supporting line and a strip. That is the honest budget. Wide designs at this size therefore put the picture on one side and the words on the other, rather than stacking, because stacking runs out of room almost immediately.

It is also the link preview shape

1.91 to 1 is the ratio social platforms use for the image on a shared link card, which is why this canvas is useful beyond a single post. A graphic built here will crop sensibly when it is pulled in as a preview, and one built at A4 will not. Keep the important content away from the extreme left and right in case a client trims the sides.

Wide means side by side

The wide layouts are where two column arrangements actually work: image beside text, a stat block next to a headline, a logo band along one edge. If you started in A4 and switch a page to this canvas, expect the arrangement to change character rather than simply flatten, because the wide file was drawn as a wide composition.

Photographs need to be wide too

A hero slot on this canvas asks the image generator for a sixteen by nine or three by two frame, which is a landscape photograph composed as one. If you upload instead, the picture is cropped to fill, so a portrait shot of a person on a wide slot will keep the middle and lose their head and feet. Crop before you upload and you decide what survives.

One design serves LinkedIn as well

The LinkedIn canvas is 1200 by 627, three pixels shorter, and it reuses the same wide layout file. So a design that works here works there, and switching a page between the two is a formality rather than a re-layout. It is the only pair in the set that shares artwork.

How it works, in three steps

  1. Step 1

    Set Format to Facebook Post

    Under Social, showing 1200 by 630. Change the format before choosing a template, since the picker filters on it.

  2. Step 2

    Write one headline and one line

    The canvas is short. A second supporting sentence usually pushes the type below a readable size.

  3. Step 3

    Export as JPG or PNG

    Image exports take the page you are viewing, so select this page first if the flyer has others.

The full walkthrough with screenshots is in the guide Resize one flyer for every social size.

Limits worth knowing

See it on a finished piece

Questions people ask

Will this size work as a shared link image?

It is the right shape for one, at 1.91 to 1. Keep the essential content away from the far left and right edges, since some clients trim the sides of a preview card.

Can I use the same graphic on LinkedIn?

Yes. LinkedIn's canvas is 1200 by 627 and shares this design file, so switching between the two is effectively free.

Why does my A4 design look so different here?

Because the wide version is its own layout, drawn for a landscape band rather than derived from the portrait one. That is the point: it is composed for the shape rather than squashed into it.

JPG or PNG?

JPG at quality 95 for anything photographic, since the file is smaller and the difference is invisible. PNG when the design is flat colour with hard edged type.

Make your own flyer

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a flyer with OneCraft

Related pages

More finished work of this kind is on the flyer examples hub.