Conversational form

Webinar registration form

Eight questions for a free 45 minute session, asked one screen at a time. A webinar form can be this short because the deliverable is an email, so the only fields that survive are the ones that either send the link or change what the speakers prepare. It is conversational, one question per screen, because that is where webinar links actually get opened.

Create a form with OneCraft8 fields, 3 required
Welcome screen of the webinar registration form example
The welcome screen respondents see first. The image was generated for this example.

The form itself

A static copy of the finished form, exactly as it renders. Nothing here can be filled in or submitted, so read it as a reference and build your own from the button above.

18

First, where should the joining link go? *

A work address, if you have one. The calendar invite comes from the same place.

↵Enter

Every field, and what it collects

The complete field list, in the order respondents meet it.

First, where should the joining link go?ProfileRequired
A work address, if you have one. The calendar invite comes from the same place.
Which organisation are you with?Short textRequired
And what is your role there?Short text
Which industry are you in?Dropdown
It decides which of the two worked examples we run in the second half.
Options: Software and technology · Financial services · Healthcare · Retail and ecommerce · Media and entertainment · Education · Government · Manufacturing · Logistics and transport · Not for profit · Something else
Where are you up to with cloud costs?Single choice
Answer honestly. Nobody from sales calls you, and the session is built around whichever answer is most common.
Options: We are actively cutting spend right now · We have a review starting next quarter · It is on the list for this year · Just curious, no plans
Anything you want the speakers to cover?Long text
The last fifteen minutes are questions, and these get answered first.
How did you hear about this session?Single choice
Options: A colleague sent it to me · LinkedIn · The Northwind newsletter · Searched for it · A podcast or a blog
One monthly email about cloud cost, yes or no?Single choiceRequired
Separate from your registration, and a no here does not affect the joining link. One email a month, unsubscribe in one click.
Options: Yes, send it · No thanks, just the webinar

What makes this form work

The recording promise is what keeps the form short

The welcome screen says the recording goes to everyone who registers, live or not. That removes the pressure to qualify people by availability, timezone or seniority, which is where webinar forms usually put on four extra fields that nobody needs.

Each qualifying question says what it is for

Industry decides which worked example runs in the second half. Where you are up to shapes the running order. Somebody reading a reason answers accurately instead of picking whichever option looks least likely to start a phone call.

Marketing consent is its own question with a real no

It is asked separately, at the end, with the line that says a no does not affect the joining link. Bundling the newsletter into the submit button gets you a bigger list and a worse one, and it is the fastest way to teach people to unsubscribe from everything you send.

Questions people ask

What should a webinar registration form ask?

Name and email, because the joining link has to go somewhere. After that, only ask what changes something: the role and industry that decide which worked example runs, the question that feeds the live Q and A, and the newsletter consent. Address, postcode and phone number belong on a different kind of form.

Do qualification questions put people off?

They do when they read as a sales screen. This form asks where somebody is up to and says in the same breath that nobody from sales will call, which is a promise you then have to keep. Two qualification questions with a stated reason beat six without one.

Can the form send the calendar invite and the joining link?

Not on its own. It collects the registration and can email you the moment somebody signs up, send the whole submission to a webhook so your webinar platform issues the link, or send the person straight to a page of yours after they submit. The webhook fires once per registration and is not retried, so treat it as a nudge rather than a guarantee.

Why one question at a time for a webinar?

Because most webinar signups start with a link in a phone notification, halfway through something else. One question per screen means each answer is a single tap, the progress bar shows how little is left, and a form abandoned at question six still leaves you a name and an email.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my webinar registration form

Other form examples

Event sponsorship enquiry form

A sponsorship enquiry is not a booking, it is the two minutes that decide which pack gets sent. This one asks the three things a partnerships team has to guess at otherwise: roughly what the budget is, what the sponsor actually wants, and when they have to decide. It is conversational, one question per screen, because an enquiry is a conversation and nine boxes at once reads as a credit check.

Workshop registration form

A booking form for a paid one day ceramics workshop with ten places. It is built around the two things that go wrong with paid classes, somebody cancelling late and somebody arriving with a need the studio has not prepared for, so both are asked plainly rather than buried in terms nobody opens. It is a classic form on one page, because a booking that ends in a signature is something people want to see whole before they sign it.

Conference registration form

A finished registration form for the two day Northbridge Tech Summit, built in three sections: who is coming, your ticket, and access and catering. Six of its eleven fields are optional, so a Standard, Team or Virtual attendee can register in about three minutes and the organiser still gets a breakout track, a day selection and catering notes from everyone who fills it in.

Want the steps in the builder? Read Create a conversational form with AI, then Automate your form with add-ons. For everything this generator can do, see the form maker.