Conversational form

Event sponsorship enquiry form

A sponsorship enquiry is not a booking, it is the two minutes that decide which pack gets sent. This one asks the three things a partnerships team has to guess at otherwise: roughly what the budget is, what the sponsor actually wants, and when they have to decide. It is conversational, one question per screen, because an enquiry is a conversation and nine boxes at once reads as a credit check.

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Welcome screen of the event sponsorship enquiry form example
The welcome screen respondents see first. The image was generated for this example.

The form itself

A static copy of the finished form, exactly as it renders. Nothing here can be filled in or submitted, so read it as a reference and build your own from the button above.

19

Which company is this for? *

↵Enter

Every field, and what it collects

The complete field list, in the order respondents meet it.

Which company is this for?Short textRequired
And who should we talk to?ProfileRequired
A work address please. Free mail addresses land in a queue we read once a week, which is not the answer you want in March.
What is your role there?Short text
It tells us whether to send you the one page or the whole pack.
Which parts of the festival interest you?Multiple choice
Tick as many as you like. Nothing here commits you to anything.
Options: The whole festival, all four nights · Opening night on the pier · The family day on Saturday · The late programme, Friday and Saturday · The food precinct · Not sure yet, show me everything
Roughly what are you working with?Single choice
There is no wrong answer and nothing is held against you. The pack we send is genuinely different at each level, and guessing wastes a fortnight of both our time.
Options: Under $5,000 · $5,000 to $15,000 · $15,000 to $40,000 · Over $40,000 · I would rather see the pack first
What do you actually want out of it?Single choiceRequired
This is the answer that changes what we offer. Two sponsors at the same price often want opposite things.
Options: Brand visibility on site · Hospitality for clients or staff · Sampling or selling to the crowd · Community and local goodwill · Recruitment · A mix of these, happy to talk it through
How soon do you need to decide?Single choice
Print and signage deadlines are 6 March, so anything after that changes what we can still put your name on.
Options: We are ready now · Within a month · This quarter · Just planning ahead for next year
Anything else that would help us come back with something useful?Long text
Festival newsletter as well?Single choiceRequired
Separate from this enquiry. A no here changes nothing about the reply you get.
Options: Yes, send it · No thanks

What makes this form work

The budget question explains itself before it asks

Nobody volunteers a number to a stranger unless they know why it is wanted. Saying that the pack is genuinely different at each level, and that guessing wastes a fortnight for both sides, turns the most avoided question on the form into the one people answer honestly.

The deadline is stated, not requested

Print and signage close on 6 March, so a sponsor deciding in April gets a smaller set of options. Putting that beside the timing question means the sponsor is choosing with the same calendar the festival is working to, rather than finding out afterwards.

The contact block asks for a work address and says why

A free mail address is not refused, it is simply slower, and the form says so. That is more effective than a validation rule, and it never blocks the small operator whose business really does run from a personal address.

Questions people ask

Should a sponsorship enquiry form ask for a budget?

Yes, as a band rather than a number, and with a reason attached. A five thousand dollar sponsor and a forty thousand dollar sponsor need completely different conversations, and sending the wrong pack costs both sides a fortnight. The option to say "show me the pack first" keeps the cautious ones in.

Why not ask which tier they want?

Because nobody knows before they have seen what is in each one, and a tier list on an enquiry form makes people self select downwards. Ask what they want to achieve instead. Two sponsors at the same price often want opposite things, and that answer is what lets you build the package.

What happens to the enquiry after it is submitted?

This form collects it. From there an email alert can land in the partnerships inbox the moment somebody submits, and the whole submission can be pushed to a webhook so it lands in your own system. The webhook fires once with no retry, so treat it as a nudge rather than the record.

Is a conversational form right for a business enquiry?

For an enquiry, yes. Nine questions on one page reads as a qualification gauntlet and gets abandoned. One at a time, on a phone, from a link in a prospectus email, is how most of these actually arrive, and a form abandoned at question four still leaves you a company and a contact.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my event sponsorship enquiry form

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Want the steps in the builder? Read Create a conversational form with AI, then View, export and manage your responses. For everything this generator can do, see the form maker.