Form questions
Sponsorship enquiry questions for clubs and events
Ask 8 to 10. Never skip the business name, what the business wants out of a sponsorship, and a contact who can make or take the decision. Budget and timing help, but asked too early or made required they turn an enquiry into a negotiation before either side knows what is on offer.
A sponsorship enquiry has to find out what a business wants from a club or event before anyone quotes a package. These questions ask about goals, reach and budget range in the business's own terms, so the reply is a proposal that fits rather than a price list sent to everyone.
The questions
The business
Which business is this for?Short textRequired
What does the business do?Short text
Where is the business based?Short text
A local shop and a regional brand want different things from the same club.
Is the business already connected to the club?Multiple choice
A member works there, a player's family owns it, a past sponsor, no connection.
Has the business sponsored a club or event before?Single choice
What you are interested in
What do you want out of a sponsorship?Multiple choiceRequired
Local visibility, hospitality, reaching families, staff engagement, community goodwill, not sure yet.
Which package have you looked at, if any?Dropdown
Include not sure yet. Asked after goals, so the package follows the purpose.
Which parts of the season or event interest you?Multiple choice
Home games, junior teams, finals, presentation night, the club website.
Where would you like the business name to appear?Multiple choice
Playing strip, training gear, ground signage, website, social media, event programme.
Would tickets or hospitality for staff or clients matter to you?Single choice
Would you want to be the only sponsor from your industry?Single choice
Budget and timing
Roughly what budget are you working with?Dropdown
Bands, plus I would rather see the packages first.
Could part of the sponsorship be goods or services instead of cash?Single choice
When would you want the sponsorship to start?Date
How long a commitment are you considering?Single choice
One event, one season, two or three seasons.
When do you need to make a decision?Single choice
Contact
Your nameNameRequired
Your role in the businessShort text
Tells the club whether it is talking to the decision maker or someone gathering options.
Work emailEmailRequired
PhonePhone
What is the best way to reach you?Single choice
Anything else that would help the club come back with a useful proposal?Long text
Would you like the club's newsletter as well?Single choice
Separate from the enquiry, so saying no changes nothing about the reply.
Which questions to make required
Four questions are required: the business name, what it wants from the sponsorship, a contact name and a work email. Those are enough for the club to reply with something relevant. Budget, timing and package interest stay optional, because a cafe owner and a regional marketing manager answer them very differently, and a required budget question can end an enquiry before it starts.
- Which business is this for?
- What do you want out of a sponsorship?
- Your name
- Work email
The form built from these questions
A static copy of the finished form, from its own example page.
Three ways to change this bank
For a school fundraising fair, replace packages with ways to help, such as donating prizes, sponsoring a stall or covering printing, add a question on whether the business is happy to be thanked by name in the newsletter, and note the school's rules on which sponsors it accepts. For a charity gala, add table bookings, auction item donations and naming rights for a moment in the evening, and ask whether the business wants its donation acknowledged or kept private. For a community festival, add a question about an activation space or stall, whether the business plans to sample food or drink on site, and whether it could supply volunteers on the day, since those decide permits and site plans.
Questions people ask
Should a junior sports club accept any sponsor that asks?
Many clubs decide in advance, in a written sponsorship policy, which categories they will not accept, such as alcohol or gambling around junior teams. Put that policy in a paragraph at the start of the form, so a business outside it knows before writing, and the committee is not left to refuse an enquiry it invited.
Why ask whether the business is already connected to the club?
Because it changes the conversation. A sponsor whose owner has children in the under 12s often cares most about the juniors and the club's reputation, while a business with no link needs reach and exposure explained. Knowing the connection also helps the committee declare any conflict of interest before a deal is agreed.
How should in kind sponsorship be handled?
Ask about it directly, as its own question. Goods and services, such as printing, uniforms or food for presentation night, are often easier for a small business to give than cash, and they can be worth more to a club than a small cheque. Record the value agreed so it appears in the club's reports.
Should a club publish its sponsorship prices?
Publishing a starting price for each package saves time for businesses that cannot reach it, while leaving room to tailor a proposal. Keep the form's budget question optional either way. A business that has seen the prices can pick a band, and one that has not can ask to see the packages first.
Should the enquiry ask for the business's ABN or insurance?
Not at enquiry stage. Those details belong in the sponsorship agreement, once both sides have agreed what is being exchanged. Asking for them in the first form makes a friendly enquiry feel like a tender, and it collects business details from many enquirers who will never sign.
How can a club show a sponsorship delivered what the business wanted?
Keep the goals the business ticked in its enquiry, then send a short survey at the end of the season asking about exactly those: the visibility it noticed, customers who mentioned the club, and how staff felt about the hospitality. A renewal conversation built on the sponsor's own stated goals is far easier than one built on a logo count.
Build this form in about a minute
The button opens the form generator with this form already described. Change the wording to match your own, generate, then edit any field.
Create a form with OneCraftOther question banks
Tournament entry form questions for team nominations
A tournament entry has to tell the organiser which division a team belongs in, who is on the squad, and who is responsible for them on the day. These questions collect the team, its roster and its officials in one entry, so the draw, the scoresheets and the first aid list all come from the same answers.
Waiver form questions for event participants
A waiver form has to show that each participant was told the specific risks, understood them, and agreed to the terms before the activity began. These questions name each risk on its own line, separate a release from consent to first aid, and treat a participant under 18 differently from an adult.
Sports registration form questions for a club season
A sports registration has to place each player in the right age group or grade, tell coaches what could go wrong on the field, and record who agreed to the codes, fees and photos. These questions work for juniors and seniors on one form, with the guardian questions clearly labelled for players under 18.
On writing the questions themselves, read How to write survey questions. For everything the builder can do, see the form maker. Step by step: Create a conversational form with AI, then View, export and manage your responses.
Written and checked by the OneCraft team. Last checked .