Forms
Conversational form builder
A conversational form shows one question at a time on its own screen, with a progress bar and a keyboard shortcut to move on. It is the right shape when you are asking a stranger for something and the risk is that they stop halfway.
What one question per screen buys you
Three things. A respondent never sees the length of the form as a wall, so the first answer costs them almost nothing. Each question gets the whole screen, so a long question or a set of eight options is readable rather than cramped. And the progress bar converts an unknown into a countdown, which is the part that keeps people going after question five.
What it costs you
Speed for people who already know the answers. A returning supplier filling in an order for the twelfth time is faster on one page than through fifteen screens. Conversational forms are also harder to scan before starting, so anything that a respondent needs to gather documents for is better as a classic form they can read end to end first.
The fields that only exist here
Two field types are conversational only. Profile collects name, email, phone and address on a single screen instead of four, which is the one place the format saves screens rather than adding them. Recording takes an audio or video answer from the respondent, which suits testimonials, pronunciation checks and anything where typing is the barrier.
Design is a separate decision
There are 25 conversational themes, including split layouts with an image panel, floating card layouts and dark themes, plus 24 background patterns you can apply to the whole form or to a single page. None of it changes the questions, so pick the theme after the questions are right.
How it works, in three steps
Step 1
Choose conversational before you generate
The kind is set at the top of the generator. It changes which fields the AI reaches for, so switching later means rechecking the field list.
Step 2
Set the welcome screen
The welcome screen is on by default here. Give it a title, one line of description and an honest estimated time, which is the number that decides whether people start.
Step 3
Publish and watch the drop-off
Publish the link, then read the responses table. If people stop at the same question every time, that question is the problem, not the format.
The full walkthrough with screenshots is in the guide Create a conversational form with AI.
Limits worth knowing
- Tables and inline signature fields belong on classic forms. A conversational form flattens for its PDF rather than laying out a page.
- Profile and recording fields are conversational only.
- The progress bar counts screens, not effort, so one long question and one short one look the same to a respondent.
See it on a finished piece
Questions people ask
Do conversational forms get more responses?
They usually get more people who start to finish, because the first question is cheap and the progress bar is visible. They do not make a long form short, and 30 questions is still 30 questions.
Can someone go back and change an answer?
Yes. The form moves forward and back through the questions, and answers are kept as they move.
Can I switch a form from conversational to classic later?
The two are separate builders with separate canvases. Switching means rebuilding the layout, so decide before you put real work into the design.
Does it work on a phone?
It is the format that suits phones best. One question fills the screen, so there is no zooming and no mis-tapping the field below.
Make your own form
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a form with OneCraftRelated pages
One question at a time forms
Twelve questions can be twelve screens or one page. Both take the same answers and produce the same row in your responses table. The difference is entirely in what the respondent feels, and it decides who finishes.
One block for name, email, phone and address
Contact details are the boring part of every form, and in a one question at a time form they cost four screens. The profile field puts them on one screen, so the questions worth asking get the attention instead.
Background designs for forms
A conversational form gives each question a whole screen, and a plain screen with one question on it can feel bare. Background designs fill that space without competing: 24 patterns across four families, applied per form or per page.
More finished work of this kind is on the form examples hub.