Forms

One block for name, email, phone and address

Contact details are the boring part of every form, and in a one question at a time form they cost four screens. The profile field puts them on one screen, so the questions worth asking get the attention instead.

Create a form with OneCraftThe profile field, which parts you can switch off, and where the avatar sits
The conversational builder for a customer story form, showing five pages including two recording questions
The conversational builder: profile, text and two recording questions, one page each.

What it collects

Name, email, phone, address and an optional avatar, each of which can be switched off and each of which can be relabelled. Turning off the parts you do not need is the point: a profile block with three fields is faster than three separate screens, and a profile block with five fields nobody needs is worse than either.

Where to put it

Either first or last, and the choice is strategic. First is right when you need to be able to follow up even if someone abandons halfway, which is true of any lead capture form. Last is right when the questions are the interesting part and asking for details up front would put people off, which is true of most surveys and feedback forms.

The avatar

The avatar sits either above the fields or to their right. It is worth including only when the photo does real work later, in a directory, a badge or a profile page. On a general enquiry form it is an extra ask at the exact moment you want the fewest, so leave it off.

Classic forms do not need it

The profile field is conversational only, and that is because a classic form already shows contact fields together on one page. On a classic form use the full name field and separate email and phone fields, laid out on one or two rows.

How it works, in three steps

  1. Step 1

    Add a profile field

    Conversational forms only. It arrives with all parts on, which is more than most forms need.

  2. Step 2

    Switch off what you will not use

    Address and avatar are the two to question first. Every part you leave on is a box someone has to pass.

  3. Step 3

    Decide first or last

    First for lead capture where follow-up matters. Last for surveys where the answers matter more than the person.

The full walkthrough with screenshots is in the guide Create a conversational form with AI.

Limits worth knowing

See it on a finished piece

Questions people ask

Can I use the profile block on a classic form?

No, it is conversational only. On a classic form the same job is done by a full name field plus email and phone fields on one row.

Should contact details come first or last?

First if you need to follow up with people who do not finish. Last if asking up front would stop people starting, which is usually the case for surveys.

Is the avatar worth asking for?

Only if the photo is used somewhere afterwards. On an enquiry form it is one more thing to do at the moment you want the fewest.

Make your own form

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a form with OneCraft

Related pages

More finished work of this kind is on the form examples hub.