Flyers

Flyer to PNG

PNG and JPG are the social formats, and they behave differently from the PDF in two ways that catch people out: each one exports a single page rather than the whole flyer, and every file comes out at exactly twice the canvas dimensions.

Create a flyer with OneCraftThe pixel size each canvas exports at, and the rule for choosing between the two formats
The flyer Export menu showing Export as PNG and Export as JPG highlighted
PNG and JPG come out of the same menu as the PDF. PNG keeps transparency, JPG is the smaller file.

Twice the canvas, every time

The server captures each page at a device pixel ratio of two, so the file you download is double the canvas in both directions. An Instagram post at 1080 by 1080 exports as 2160 by 2160. A story becomes 2160 by 3840, a Facebook post 2400 by 1260, a LinkedIn post 2400 by 1254, a Facebook cover 1640 by 624, a Twitter header 3000 by 1000 and an A4 page 2480 by 3508. There is no setting for this.

One page, the one you are looking at

Image exports carry a page index, and it is the page currently selected in the builder. A two page flyer therefore needs two exports, one page selected at a time. It is the single most common surprise here, and there is no batch or export all option to fall back on.

PNG for type, JPG for photographs

PNG is lossless, so flat colour panels, hard edged headlines and QR codes come out exactly as drawn. JPG is written at quality 95, which is high enough that a photograph is visually identical and the file is a fraction of the size. The practical rule: if the page is mostly type or flat colour, PNG. If it is mostly one large photograph, JPG.

Twice the size is not a mistake

Uploading a 2160 pixel square where the platform wanted 1080 is fine and often better, because the platform downsizes with a good filter and its own re-encode has more to work with. What you should not do is upscale a small export yourself, which is why the fixed doubling exists rather than a quality slider.

It saves before it renders

Any unsaved change is written first, so the image always matches your canvas. The flip side is that each save is a new version, and a version that has not been rendered in that format renders fresh. Exporting the same page from the same saved version again returns the existing file instantly with no further charge.

How it works, in three steps

  1. Step 1

    Select the page you want

    Image exports take the active page. Click its thumbnail in the page rail first.

  2. Step 2

    Export as PNG or JPG

    Both sit in the Export menu beside PDF, and both give you the one page.

  3. Step 3

    Repeat for each page

    There is no batch export, so a front and a back are two selections and two exports.

The full walkthrough with screenshots is in the guide Create a flyer for Instagram and print.

Limits worth knowing

See it on a finished piece

Questions people ask

Can I export all pages as images at once?

No. Each image export covers one page and takes the page you have selected, so a multi page flyer means one export per page.

Can I get a transparent PNG?

No. Every page is captured on a white ground, so the export always has a background.

Why is the file bigger than the canvas size I picked?

The capture runs at twice the device pixel ratio, so a 1080 pixel canvas produces a 2160 pixel file. Platforms downscale it cleanly, and the extra resolution survives their re-encoding better.

Which one should I upload to a feed?

JPG if the page is a photograph with a little text over it, PNG if it is type and flat colour. The difference is most visible on the edges of large letters.

Make your own flyer

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a flyer with OneCraft

Related pages

More finished work of this kind is on the flyer examples hub.