Proposal examples
Proposals and quotes, line by line
Each example is a whole proposal, quote or invoice for an invented but plausible business, with the pricing table, the optional extras, the deposit and the terms laid out the way the client sees them.
35 examples, page 2 of 2

Roofing quote example for a tile roof restoration
A roofing quote should price the safety set up, count the repairs, and measure the coating by area, so the owner can see what each part of the job costs. This example from a Melbourne roofer restores a 185 square metre concrete tile roof for $8,062 including GST, with new gutters and gutter guard as options.

SEO proposal template, filled in for a six month program
An SEO proposal has to sell work whose results arrive months later, so it should state what will be done each month, how success will be counted and what the client pays in the meantime. This example from a small search agency to a two showroom flooring retailer prices a six month program at $20,240 plus GST, with optional link outreach and a fixed deposit that covers the audit and the first month.

Social media management proposal for a local bakery group
A social media management proposal should say exactly how many posts, replies and shoots a month buys, who owns the accounts, and how the client approves what goes out. This example from a Newcastle social studio to a three shop bakery prices six months at $16,940 plus GST, with replies seven days a week and two optional extras the bakery can tick.

Sponsorship proposal example for a community sports club
A sponsorship proposal has to tell a business what it gets for its money, how many people will see it, and how it can measure the result. This example from a community rugby club to a local car dealer offers a $6,500 gold partnership plus GST, with four add ons the sponsor can tick, and a members offer that lets the dealer count the bookings the sponsorship brings.

Tax invoice example for Australia with GST free and taxable items
An Australian tax invoice must let the buyer work out the GST they can claim, which matters most when some lines carry GST and some do not. This example from a Brisbane produce supplier to a cafe mixes GST free fruit, vegetables and eggs with taxable packaging and cleaning products, shows GST line by line, and prints the buyer's ABN because the total is over $1,000.

Tax invoice example for New Zealand with GST at 15%
Since April 2023 New Zealand no longer requires a tax invoice as such, but a GST registered seller must give taxable supply information that depends on the size of the sale. This example from a Christchurch tree care company to a retirement village shows a $6,270 job with GST at 15%, the seller's GST number, and the buyer's details because the sale is over $1,000.

Training workshop proposal priced per participant
A training workshop proposal should show the client what their people will practise, how the day is tailored, and how the price changes with the number of people in the room. This example from a Gold Coast training company to a property management agency prices a one day workshop for 18 at $7,780 plus GST, with participant numbers the client can set between 12 and 24.

VAT invoice example for a UK business
A UK VAT invoice has to carry the details HMRC lists for a full VAT invoice, including the VAT registration number, the tax point and the VAT rate on each line, so the customer can reclaim the VAT. This example from a Bristol design studio to a coffee roaster bills packaging design at £3,300 plus VAT at 20%, with 30 day terms and the statutory late payment interest stated.

Videography quote for a brand film and social cut downs
A videography quote should break the job into planning, filming and editing, say what files the client receives and how they may use them, and price extras separately. This example from an Adelaide production company quotes a two minute bakery film and three social cut downs at $6,370 plus GST, with drone footage and captions as options.

Website design proposal example with an optional SEO add on
A website design proposal has to show the client what is wrong with the site they have, what the new one will do about it, and what each part costs. This example from a design studio to a three clinic physiotherapy practice opens with the practice's own analytics, prices the redesign at $19,850 plus GST, and leaves local search setup and a monthly care plan as options the client can tick.

Wedding photography quote with adjustable hours and extras
A wedding photography quote should say how many hours are covered, what the couple receives and when, and what happens to the date if they wait. This example from a Yarra Valley photographer prices eight hours and a 600 image gallery at $4,500 including GST, lets the couple set the hours from six to ten, and holds the date with a fixed booking fee.
Describe the job instead
Tell the generator the client, the work and your prices, and it writes the proposal with one pricing table and the terms. Edit it, then send the client a tracked link.
Write a proposal