LinkedIn image size for posts, banners and carousels

Members, Pages and advertisers read different pages

Anyone posting from a personal profile or a company Page is covered by LinkedIn's help article on image specifications. It gives post images as 1.91 to 1 at 1200 by 627 pixels, more than 200 pixels wide, PNG or JPEG, and no larger than 3 MB, and it sets the sizes for Page logos, covers and Life tab images. Advertisers work from the single image ads guide instead, which recommends 1200 by 628 for a horizontal image. The pixel of difference is harmless, since both are the same shape. What does matter is that ads add formats a normal post composer never mentions: a square, a vertical image and two in-between portrait ratios, 2 to 3 at 600 by 900 and 4 to 5 at 720 by 900.

Covers and banners are thin strips

A company Page cover at 1512 by 256 is nearly six times wider than it is tall, and a personal profile banner at 1584 by 396, as listed by Buffer, is four to one. Buffer also still lists the older company cover figure of 1128 by 191, which is almost exactly the same 5.9 to 1 shape, so a design built for either will fit. In both placements the logo or profile photo sits near the lower left, the name and headline sit below, and phones show the strip at a small size. Keep any wording short, large and away from the left third, and treat the rest as a colour or photographic band.

Carousels and vertical ads

Carousel ads on LinkedIn take between 2 and 10 cards, each image at least 1080 by 1080 pixels in a 1 to 1 shape, as JPG or PNG files up to 10 MB each, and the ads guide notes that video is not supported inside a carousel. Cards are swiped one at a time, so each needs to make sense alone while leading to the next. Vertical single image ads at 628 by 1200 are delivered on mobile only, which is why LinkedIn itself recommends the square format for the widest reach across phones and desktops.

When the size matters

A LinkedIn feed is read quickly and mostly on phones, so a 1200 by 627 image appears at a fraction of that width. The size itself is easy to hit. The harder part is what it implies: a wide, short frame that leaves room for one headline and one visual, with any smaller text effectively unreadable. For recruitment posts, event announcements and results, that means putting the single fact that matters in large type and leaving details for the post text above the image, where LinkedIn gives space for them.

Common mistakes

Reusing a portrait flyer as a post image, so LinkedIn shows a narrow picture with blank space or a crop through the middle. Setting small print across a 1200 pixel wide graphic that will be seen at a third of that size. Exporting a large photographic PNG that passes the 3 MB limit and fails to upload. Designing a vertical ad and expecting it on desktop. Putting a company name into the lower left of a Page cover, directly under the logo. And using a carousel ad card at 1.91 to 1 when the format asks for squares.

The LinkedIn Post canvas in the flyer builder

The flyer builder's LinkedIn Post canvas is 1200 by 627 pixels, matching LinkedIn's post guidance, and every one of the 199 designs is available at that size. It deliberately reuses the Facebook Post layout, so a design switched between the two keeps the same arrangement at a near identical shape. PNG and JPG exports capture at twice the canvas, 2400 by 1254 pixels. A photo-heavy PNG at that size may exceed LinkedIn's 3 MB post limit, and the JPG export, saved at quality 95, is the smaller file. There is no LinkedIn cover or banner canvas, but the Instagram Post canvas at 1080 by 1080 meets the carousel card minimum.

Questions people ask