Paddockshare Series A
Marketplace pitch deck example that shows both sides on one slide
Paddockshare lets farmers hire idle machinery from neighbours by the day and takes 12% of each booking. The deck spends one slide on each side of the market and one number on how often a search becomes a booking, because liquidity is the thing a marketplace investor is actually funding.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- A two tone cover carrying the one line that explains the whole company.
- Slide 2intro
- One fact does the arguing: a $180,000 seeder works 21 days a year.
- Slide 3persona
- The supply side as a person: the owner whose six machines sit idle most of the year.
- Slide 4persona
- The demand side: the hirer who needs a seeder for four days in May, not a loan for one.
- Slide 5metrics
- GMV stacked by region, so the rollout story is visible inside the growth chart itself.
- Slide 6metrics
- Supply, demand and the liquidity number between them, on one dashboard.
- Slide 7diagram
- The flywheel that turns owner income into more listings, drawn as one loop.
- Slide 8metrics
- One country highlighted, three regional callouts with listing counts. Depth before breadth.
- Slide 9comparison
- The hirer decision in one matrix: Paddockshare against the contractor ring around.
- Slide 10checklist
- Trust and safety as five named controls, because strangers do not lend six figure machines to a logo.
- Slide 11investment
- The $5M ask in six rows, with an insurance reserve named on the slide rather than buried.
- Slide 12closing
- Four channels with equal weight, because the next step differs by who is asking.
How to adapt this deck
A services marketplace swaps machines for providers and makes the liquidity number time to first booking, which is what churns demand when it stretches. A consumer marketplace usually collapses the two persona slides into one and spends the freed slide on retention cohorts. Before liquidity exists, replace the dashboard with the single constrained side you are seeding and how, and size the ask to reaching a stated fill rate in one region rather than to expansion; investors fund the first flywheel turn, not the map.
Which pitch deck do you need?
The investor pitch deck example is the hub for the overall shape. The SaaS example is the recurring revenue contrast, the ecommerce example covers single sided consumer economics, and the go to market deck shows one market entry in depth once the marketplace model itself is proven. If the business is closer to a supplier network than a two sided market, the ecommerce and SaaS examples both carry simpler revenue models that are easier to prove at this stage.
What makes this deck work
Liquidity is a printed number
The dashboard slide leads with 38% of searches ending in a booking, sitting beside 1,140 listed machines and 3,900 registered hirers. Most marketplace decks show two growth curves and hope; this one shows the conversion between them, which is the number that says the flywheel actually spins.
The GMV chart carries the rollout story
Quarterly GMV from $210k to $1.31M is stacked by region, so you can watch Wimmera and the Darling Downs appear from zero inside the growth curve. The map slide then names the same three regions with their listing counts, and the two slides reconcile to the machine.
Take rate times GMV equals revenue
The deck states a 12% take rate and $157k of net revenue on $1.31M of quarterly GMV, and the arithmetic checks. Marketplace decks fail diligence most often on exactly this multiplication, so passing it on the slide itself buys credibility for everything softer.
Questions people ask
What goes in a marketplace pitch deck?
Both sides of the market as real personas, GMV and take rate, a liquidity measure, the flywheel, trust and safety, and an ask that funds supply. This example runs twelve slides in that order, with the owner and the hirer each getting a full slide before any chart appears.
Should I lead with GMV or revenue?
Show GMV as the growth curve and revenue as the product of GMV and take rate, close enough together that an investor can multiply. Paddockshare stacks GMV by region on slide five and prints the 12% take rate and $157k net revenue on slide six. Leading with revenue alone hides the marketplace dynamics that justify the model.
How do I show liquidity?
Pick the one conversion that defines your marketplace and print it beside the supply and demand counts. Here it is search to booking at 38%, next to 1,140 machines and 3,900 hirers, with median time to match at 11 hours. Fill rate, utilisation or repeat rate work too; what matters is one number, measured, on a slide.
One persona slide or two?
Two, if the deck can afford them. The owner and the hirer want opposite things from the same booking, and a single blended persona hides the tension the marketplace resolves. This deck gives each side an empathy map, and the flywheel slide then shows how serving one side compounds the other.
Where does trust and safety belong?
After the growth story, before the ask, as named controls rather than a value statement. Paddockshare lists ID verification, per booking insurance, condition photos, a scaled deposit and a five day dispute process. For any marketplace moving expensive physical assets, this slide is what unlocks supply.
Can I show a state or regional map on a slide?
The map slot draws world countries only, in highlight or choropleth mode, so there is no state or shire boundary map. This deck does what the product supports honestly: it highlights one country and floats three regional stat callouts over it, with the region names and listing counts as text.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther presentation examples
Medical device pitch deck, clearance path and unit economics
A device investor is buying two things at once: a regulatory calendar and a manufacturing cost. Cardia Loop is invented, and its ten slides put the 510(k) dates and the cost of one patch on their own slides rather than leaving either to the appendix.
Pet startup pitch deck built around one household
A pet startup pitch deck has to prove that one household pays more each month than it costs to feed, deliver to and replace when it leaves. This example does it for Pawcel, an invented Sydney fresh dog food subscription, with 14,000 households at 88 dollars a month and every cost line shown.
Series A deck
A Series A for Plumbline, an invented company that gets American construction subcontractors paid faster by moving lien waivers and retainage out of email. It opens the way a Series A actually opens, on twenty three months of momentum rather than on a problem statement, and it carries the three things a seed deck never has: a named competitive landscape, a real profit and loss summary, and a closing slide built to stay on the screen for the whole question period.
Want the steps in the builder? Read Make a pitch presentation with AI, then Add charts, maps and diagrams to slides. For everything this generator can do, see the presentation maker.
Written and checked by the OneCraft team. Last checked .