Design your welcome and thank-you screens

This guide shows you how to design the screen people see before they start your form, and the one they see after they submit.

Both screens are already there. Most people never open them, which is a shame, because the two of them do more for completion and for what happens next than any field in between.

Where the screens live

Above the builder canvas sit three tabs: Welcome, Form and Thank You. The middle one is your form. The other two are full screens, and clicking either loads its settings into the properties panel on the right.

The settings are grouped the same way on both: Visibility, Content, Media, Layout and Background & Style. The thank-you screen adds one more, Action, which is where the interesting part is.

Click the screen itself and its settings load into the panel on the right.

Turn the screen on

Open Visibility first. The welcome screen is on by default for conversational forms and off by default for classic forms, so a classic form needs one switch before anything else you do here shows up.

The thank-you screen is on by default for both. Turn it off and the form simply resets after somebody submits.

Write the content

Content holds five things, and every box shows the current default as grey placeholder text, so you can see what people get if you leave it alone.

Eyebrow is the small line above the headline. Something short like “Registration” or “2026 intake”. Title is the headline. Description is a sentence or two under it: what this is, why you are asking, how their answers get used. Button is the label on the button that starts the form, and it is worth changing from the default to something specific, like “Start my application”.

Est. time is the quiet winner. Type “2 min” and people see how long the form takes before they commit. Guess honestly, because an underestimate that turns into six minutes costs you more than the truth would have.

The thank-you screen has the same four content boxes, minus the estimated time.

Add an image

Open Media. You get two buttons: Upload for your own picture, and Generate with AI if you would rather describe one. The AI box asks for a mood rather than a subject, and its own placeholder suggests the register: “soft morning light, editorial, warm tones”. Describe the feeling you want and generate. If you do not like the result, generate again with different words.

You do not need an image at all. Several layouts are built for type alone and look better without one.

Pick a layout

Layout is a grid of options, each with a one word hint about what it does.

The welcome screen offers ten. Editorial is type driven. Split puts the image beside the content. Centered sets the image as a medallion above the text. Card is the classic card. Document is a formal cover, which suits agreements and applications. Overlay puts text over a photo. Minimal leans on whitespace. Stat leads with a figure. Masthead runs a brand band across the top. Poster goes bold on colour.

The thank-you screen offers four: Editorial, Split, Centered and Card.

Split, Centered and Overlay need a picture, so they stay greyed out until you add one under Media. Hover a greyed option and it tells you as much. Once you choose Split, an Image position control appears so you can put the image on the left or the right.

Ten layouts for the welcome screen. The greyed ones are waiting for an image.

Style the background

Background & Style gives you four choices. Theme matches the form’s theme and is the safe default. Solid is one colour. Gradient is two colours with a Direction control offering all eight compass directions. Image uses your picture as a full background with an overlay on top, and needs an image to be available. There is also a Text color control for when your background needs light text instead of dark.

Make the thank-you screen do something

This is the part worth the effort. Open Action on the Thank You tab.

Button URL decides what the button does. Leave it empty and the button resets the form, which is right for a kiosk or a form people fill in repeatedly. Put an address in and the button takes people there instead: a booking page, a payment link, a download, your pricing page.

Auto-redirect after (seconds) sends them there without a click. It only works once a Button URL is set, and it is capped at 120 seconds. Give people a few seconds to read your message first. Three to five is usually enough.

Show confetti does exactly what it says. Charming on an event RSVP or a competition entry. Wrong on an incident report or a medical intake. Use your judgement.

The Action section is what turns a dead end into a next step.

Check both screens before you ship

Preview the form and walk it end to end, including the submit. The welcome screen is the first impression of the whole thing, and the thank-you screen is the only moment where somebody who has just given you their details is paying full attention. Both are worth five minutes.

The finished welcome screen, with the estimated time in the corner.