Flyers
Research poster layout: what 40 templates have in common
Poster advice usually comes from one department's rules, one supervisor's habits, or one much-shared blog post. The blocks on 40 A0 poster layouts were counted, 20 portrait and 20 landscape, and the pattern that emerges is more useful than any of them.
Nuwan Madhusanka · Co-founder
7 min read · Published · Updated
Ask five researchers what belongs on a conference poster and you get five answers, all confident and most inherited. The guides disagree too: about columns, about how much text is too much, and about whether the format should be replaced by one enormous sentence.
So rather than argue, the blocks were counted.
How the blocks were counted
There are 40 A0 poster layouts in this product’s template library, 20 authored portrait at 1656 by 2340 pixels and 20 landscape at 2340 by 1656. Each one is a JSON file listing every block it contains, that block’s kind, its pixel position and its type sizes. A script read all 40 files on 29 September 2026, after the 27 September restyle, and counted block kinds, instances, positions and areas. Nothing was eyeballed.
Two caveats. These are one library’s layouts, not a survey of posters presented at conferences, so they reflect what a designer thought a research poster needs, and they were built to be filled by a generator, which biases them towards structure. Both make the counts more interesting rather than less, because a layout has to commit in a way that advice does not.
The blocks every layout has
Five blocks appear on all 40, without exception:
- A title, set as a text block. On all 40 it starts within the top 14% of the board, and the median title sits 1.4% of the way down, which is to say hard against the top edge.
- An author and affiliation block, with superscript markers linking names to institutions.
- A logo slot, exactly one, never two.
- Sections, each a heading plus a body: 147 across the 40 boards.
- At least one figure, a chart or an image with a numbered caption: 52 across the 40.
That is the irreducible poster. Title, who did it, where they did it, what they did, and one picture. Everything else in the library is optional, and the counts below show how optional.
The blocks most layouts have
Three more are near universal without being unanimous, and the exceptions are informative.
A methods protocol appears on 38 of 40. It is not a paragraph: it is a set of labelled entries, design, participants, intervention, comparator, outcome. The two layouts without one are the two that draw the method as a process chain instead, so in practice 40 out of 40 have somewhere to put the method, and 38 of them insist it be labelled rather than written as prose. That matches Colin Purrington’s long-standing advice to keep methods brutally compressed, and it is the single most useful structural decision in the whole set.
No QR code appears on any of the 40. Every layout dropped its QR slot, and there is no QR tile in the Add items panel, so a board that needs a link back to the paper has to print the link as text.
A list block appears on 36 of 40, usually for conclusions or key points. A key message, one sentence set large in its own panel, appears on 35, and comparison bars, a labelled row per arm, on 5.
References appear on only 34 of 40. Six layouts drop them entirely, and five of those six are landscape boards that spent the space on figures. If your department treats a reference list as mandatory, check the layout before you commit to it.
The blocks that define a layout type
Below the near-universal blocks, the counts fall off a cliff, and what is left tells you what kind of poster each layout is for.
Key numbers (a large value with a label and a detail line) appear on 26 of 40, with up to four on a single board. These are the layouts built around a headline result. The value is set at 92 points, the same scale as a title, which is what makes it the element you can read from across an aisle.
A participant flow diagram in the CONSORT style appears on exactly 10 layouts, all of them clinical or trial-shaped. If you are not reporting a randomised trial or a screening cascade, those ten are not your layouts. If you are, they are the only ten that will hold the numbers without you drawing boxes by hand. The CONSORT flow diagram explainer covers what belongs in one.
Tables appear on just 3 of 40, and process chains on 2. Both are deliberate specialisations: the table layouts are for comparisons and characteristic tables, the chain layouts for a procedure with sequential steps. The two process chain layouts are the only ones in the whole library that draw the method as a flow rather than describe it as text.
Portrait and landscape: what moves
The two orientations are not the same poster rotated.
Columns. Portrait boards run to one, two or three columns of sections, with two the most common (11 of 20). Landscape boards run to two, three or four, with three the most common (12 of 20) and three layouts going to four. Nothing in the library uses more than four.
Content density. Portrait layouts average 3.9 sections and 1.5 figures; landscape 3.5 sections and 1.1 figures. Landscape boards trade text for width.
Figures. Figure blocks take 12.5% of a portrait board’s area on average and 10.9% of a landscape one. Sections take about 30% on portrait and 26% on landscape. The rest is title band, authors, references, white space and the header furniture.
Key numbers. 16 of the 20 landscape layouts carry one, against 10 of the 20 portrait. A wide board has a natural horizontal strip for a row of numbers; a tall one does not.
Titles. Portrait titles are set larger, a median of 62 canvas pixels against 54 for landscape, because a portrait board is narrower and the title has fewer characters per line to work with.
How many sections is normal
Three to five, with four the norm. Twenty two of the 40 layouts carry exactly four sections, nine carry three, five carry five, and none goes higher. Three layouts carry two sections and one carries a single section; those are the billboard style, where a single finding dominates and everything else is a caption.
On words: the character caps on the capped text of a board, with each list row counted, run from 1,318 to 3,862 characters, with a median of 2,707. At about five and a half characters per word that is roughly 490 words for a median board, in a range of 240 to 700, before the methods, references and key numbers, which have no character cap. That sits inside the NYU library guide’s 300 to 800 and well under Purrington’s “aim for 1,000 words or less”. The layouts are not more generous than the advice; if anything they are at the tight end of it, because the character budgets are ceilings rather than targets.
What this means for your poster
Four decisions, in this order.
- Take the orientation you are given. Ask the conference for the board size before anything else. If they say 36 by 48 inches rather than A0, the proportions differ enough to matter.
- Decide whether you have one number or one picture. That single choice eliminates most of the library. A headline number points you at the 26 key-number layouts; a complex result points you at the figure-led ones.
- Write three to five sections, not eight. Then write the methods as labelled entries, because 38 of 40 layouts assume you will.
- Set the type before you fine-tune the layout. The sizes are not a matter of taste at this scale, and they are worked out element by element in research poster font size for A0. When the file is ready, the A0 poster checker will mark the trim, the margins and any type that has ended up too small.
One honest limitation worth knowing before you pick: seven of the 52 figure blocks are authored as image figures rather than chart figures, and those seven have no upload control and are skipped by image generation, so they cannot be filled. They sit on the mosaic, photo band and sidebar layouts. If your poster depends on placed photographs rather than charts, check the figure blocks in your chosen layout first.
The example
The clinical trial poster is built on the classic research board, one of the two densest layouts in the set: 19 blocks, five sections, two figures, three key numbers, a labelled methods protocol, a row of comparison bars and a CONSORT flow whose counts reconcile. It is the far end of what an A0 board holds, and it is worth looking at precisely because most posters should carry less than it does. The rest of the set is in the poster examples library.
| Block | Layouts that have it | Instances across the 40 | Most in one layout |
|---|---|---|---|
| Logo | 40 of 40 | 40 | 1 |
| Title and other free text | 40 of 40 | 68 | 13 |
| Author and affiliation block | 40 of 40 | 40 | 1 |
| Section (heading plus body) | 40 of 40 | 147 | 5 |
| Figure (chart or image, with caption) | 40 of 40 | 52 | 4 |
| Methods protocol | 38 of 40 | 38 | 1 |
| List | 36 of 40 | 36 | 1 |
| References | 34 of 40 | 34 | 1 |
| Key number | 26 of 40 | 36 | 4 |
| Key message | 35 of 40 | 35 | 1 |
| Participant flow (CONSORT style) | 10 of 40 | 10 | 1 |
| Comparison bars | 5 of 40 | 5 | 1 |
| Table | 3 of 40 | 3 | 1 |
| Icon | 2 of 40 | 6 | 3 |
| Process chain | 2 of 40 | 2 | 1 |
A finished example
A clinical trial poster has to show who was randomised, what happened to them and how big the effect was, in that order. This A0 portrait example reports a fictional cluster randomised trial of text message reminders for childhood vaccination across 20 clinics, with an abstract, methods as a labelled protocol, a six box participant flow, three key numbers, two numbered charts and a comparison bar block.
Read the clinical trial posterQuestions people ask
How many sections should a poster have?
Three to five. Of the 40 layouts counted here, 22 carry exactly four section blocks, nine carry three and five carry five, and none goes higher. Below three you are usually missing either the method or the limitation. Above five the board turns into a wall and the reader picks the next poster along instead.
Do I need a references block?
Not always. Six of the 40 layouts have no reference block at all, and five of those six are landscape boards where the space went to figures instead. Check what your conference or department requires first, because some mandate it. Where it is optional, three or four references that a reader might actually follow beat twenty they will not.
Can one poster layout serve both a portrait and a landscape board?
Not well. Each of the 40 layouts is drawn for one orientation, 20 portrait and 20 landscape, and switching the canvas scales the layout rather than redrawing it. Pick the layout for the board you have been given. Portrait layouts here average 3.9 sections and 1.5 figures, landscape 3.5 sections and 1.1 figures, so landscape trades space for width.
Can I put a QR code on the board?
Not in this library. None of the 40 layouts ships a QR slot and the Add items panel has no QR tile, so there is nowhere to place one. Print a short permanent link instead, in the title band or beside the references, and point it at the preprint, the data or the full protocol.
Should the key finding be a number?
If you have one clean number, yes. 26 of the 40 layouts carry a dedicated key number block, and those blocks set the figure at 92 points, which is title scale. It is the one element readable from across an aisle. If your result is a shape rather than a value, use the figure for that job instead and do not invent a number to fill the slot.
Can I add a block the template does not have?
Mostly yes. The Poster section of the Add items panel offers ten blocks: Section, Figure, Methods, Participant Flow, Procedure Steps, Key Number, Key Message, Comparison Bars, References and Authors. A QR code is the exception, because there is no QR tile anywhere in Add items and no layout ships a QR slot, so a poster cannot carry one at all.
What size is A0?
841 by 1189 mm, which is one square metre of paper and sixteen A4 sheets. Every ISO A size keeps the same root-two proportion, so A0 halved along its long edge is A1, and so on down. The working canvas here is 1656 by 2340 pixels, which is A0 at 50 dots per inch, and it exports at twice that.
Written by
Nuwan Madhusanka · Co-founder
Works across the builders and the export paths: how a form becomes a PDF, how a flyer canvas becomes a print file, and how a signed document carries its audit trail.
LinkedIn profileWritten and checked by the OneCraft team. Last checked .
Make your own flyer
Describe what you need and the generator writes and designs it, then you edit anything you like.
See what it can makeRead next
How many words on a research poster? 50 A0 boards counted
A finished A0 research poster carries about 650 words: the median across the 50 boards counted here is 662, and 49 of the 50 stay at 1,000 or fewer. Results take the largest share of those words, about a fifth, and no board goes under 370.
How many references in a research poster?
Three to five references is enough for a research poster, and three is the most common count: 59 of the 80 finished A0 boards counted here list exactly three. Poster guides agree the list should be short and selective, with anything longer in a handout.
How to make a research poster
To make a research poster, start from the one finding you want a passer by to remember, check the conference's size and orientation, plan the sections with a word budget of roughly 300 to 800 words in total, and let two or three figures carry the result. Then cut until the text is a small share of the board, export a PDF at the final size and prepare a short spoken version for the session.
For the steps inside the builder, read the guide on this topic.