Tutorial video
Product demo video example
This product demo video example tours a fictional analytics dashboard by doing one job: finding out why sign-ups dropped last week, with the script and per step seconds below. Five screens each answer part of the question, from the overview tile to the paused campaign, and the payoff is setting the alert so it never needs asking again. A workflow, not a feature list.
Watch it
Noir look, Charon, instructional male voice, English. Exported at 16:9.
The brief that made it
Product demo of the Lumen analytics dashboard as one workflow: sign-ups dropped, open the overview, filter to last week, break down by channel, open the paid channel, set an alert.
The script, scene by scene
Every narration line with the scene it sits on and how long it runs. Useful whether you build the video here or write your own.
- Scene 1intro4s
- Why did sign-ups drop last week? A tour of Lumen.
- Scene 2tutorial7s
- The overview shows sign-ups down twelve percent.
- Scene 3tutorial7s
- Filter to last week from the date picker.
- Scene 4tutorial7s
- Break it down by channel; paid is the one that fell.
- Scene 5tutorial7s
- Open paid: one campaign paused on Tuesday.
- Scene 6tutorial5s
- Set an alert so you hear next time.
- Scene 7outro3s
- That's Lumen.
A question, not a tour
The intro asks "why did sign-ups drop last week?" and every subsequent screen exists only to answer it: the overview shows the fall, the date picker narrows it, the channel breakdown finds paid, the campaign table finds the pause, the alert closes the loop. A feature tour of the same product would show the same five screens and teach nothing, because features without a question are furniture. If you demo software, steal the shape before the screens: pick the question your best customer asked, and cut every screen that does not move toward its answer.
The drama is in the data
The mock screens are built so the story is visible before the narration lands: the sign-ups tile is the only red number on the overview, the paid bar is the only red bar in the breakdown, and the paused campaign row is highlighted amber with its timestamp, Tuesday 10:14. Each step's marked click then pulls the camera to exactly that region at 1.5x, with the close-up saved for the campaign row where the answer actually lives. When the screens carry the narrative, the narration can stay at ten to twenty words per step and the calm pace keeps it watchable twice.
Why tutorial mode and not promo
This is marketing content built in tutorial mode, and that is the point: a demo is step by step content, so it gets steps of five to nine seconds, one crossfade per cut, and the instructional voice, where promo mode would cut every three seconds and sell. The wordmark outro is the only branding beat. For a prospect facing version, the share link opens a live player page for the email follow up, and the export at 4K, available from the Starter plan, serves the webinar screen. The screens are hand built mocks of a fictional product, so nothing confidential ships.
What makes this video work
One question holds five screens
Why did sign-ups drop is asked in the intro and every screen answers a piece: fall, window, channel, campaign, alert. Nothing appears that does not serve the question.
The screens carry the story
The only red tile, the only red bar and the amber paused row mean a muted viewer still follows the plot. The marked clicks then zoom to exactly those regions.
The alert is the payoff
The last step sets the alert so the question never needs asking again. A demo that ends by closing its own loop shows the product's value better than any benefits list.
Questions people ask
Should a demo use tutorial or promo mode?
If it walks screens step by step, tutorial mode: five to nine second steps, calm crossfades, instructional voice. Promo mode cuts every two and a half to four seconds, which suits launches, not walkthroughs. This demo is tutorial mode with a wordmark outro as its only ad-like beat.
Why not show every feature?
Because a demo's job is to make the viewer picture one success, and each extra feature dilutes the picture. This video ignores funnels, cohorts and settings entirely. Run one video per question your buyers ask, and link them; five short answers beat one long tour.
Can I use my real dashboard?
Yes, screenshot it with the built in still capture, ideally on a demo account with plausible numbers. Crop the capture region to hide anything sensitive. This example uses hand built mocks of a fictional product, which is the safer route when real data cannot appear.
How do I send it to a prospect?
The share link opens a live player page in their browser, no attachment, no login. It always plays the current state of the video, so a fixed typo does not mean resending files. Export an MP4 when a deck or a platform needs an actual file.
Is 4K export available?
From the Starter plan up; free accounts export HD. For a demo that will be screen shared or projected, 4K keeps the interface text crisp. Under 30 seconds with no new narration an export is free; a video of this length costs one credit to render.
Why the Noir look?
The fictional dashboard is dark, and the Noir look keeps the video's chrome, captions and outro in the same register, so screenshots do not glow like holes in a light page. If your product is light, pick one of the eleven light looks for the same reason.
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Written and checked by the OneCraft team. Last checked .