Skincare serum UGC ad example

Watch it

Blush look, Laomedeia, energetic female voice, English. Exported at 9:16.

The brief that made it

UGC ad for Larkspur Labs 10% niacinamide serum. Creator: woman late 20s, bathroom mirror, morning light. Hook on dull tired skin, her eight week result, niacinamide as the proof, code LARK15 for 15 percent off. Under 30 seconds, no medical claims.

The script, scene by scene

Every narration line with the scene it sits on and how long it runs. Useful whether you build the video here or write your own.

Scene 1ugc_talk6s

Okay so my skin looked tired for years, and honestly I stopped fighting it.

Scene 2ugc_proof4.2s

Then this. Ten percent niacinamide.

Scene 3ugc_talk6s

Eight weeks in, my texture is smoother and the dull thing is just gone.

Scene 4ugc_cred4.6s

Four point eight stars from two thousand reviews.

Scene 5ugc_talk3s

Not a cure, just my skin, and I keep buying it.

Scene 6ugc_close4.8s

Code LARK fifteen, link in bio.

Why the claim is worded this way

Every line about results belongs to the creator, not the product. Scene 3 lists what changed for her, smoother texture, brighter by week eight, no sting, and scene 5 closes the thought with "Not a cure. Just my skin." That wording is deliberate. A serum that promises to treat acne, eczema or any condition is making a therapeutic claim, and in most markets that moves the ad into regulated territory. A personal result told in the first person, with the ingredient named as the reason to believe, is the version of this ad a brand can defend. The one number on screen, 4.8 stars from 2,000 reviews, sits in its own scene so the social proof is checkable rather than mumbled.

How the creator scenes were made

The three talking scenes each carry a full frame video slot for the creator. In the product's UGC generator that slot is filled automatically: one creator description produces one portrait, and an avatar model animates that portrait for up to three talking beats, so the same face and voice carry the whole ad. This example was built by hand in the builder, so the creator slot holds a licensed stock clip of a real morning routine instead, trimmed to 6, 6 and 3 seconds. Everything else works exactly as generated: the hook text lands letter by letter over the clip, the check bullets stack beside her in scene 3, and the caption pill types on with the narration.

The shape: three talk beats and three cut ins

The ad alternates between the creator talking and hard product proof. Talk, product, talk, rating, talk, offer. Fifteen of the 29 seconds are the creator speaking and the rest is cut ins that each make one point: the bottle with the ingredient, the star rating with its count, and the code with the button. UGC mode enforces this rhythm, at most three talking scenes, every other scene held to a few seconds, and the last scene always the close. If you retype the code or the price in the close scene, nothing else needs to change.

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