Form questions

Product review questions

Ask eight to twelve, sent once the product has been used rather than once it has arrived. Three never come out: an overall rating, a headline of one line, and a box asking what the next buyer should know. The last one is what makes a review useful to a stranger rather than to you.

A review form gets a useful review by breaking the job into parts somebody can answer one at a time, instead of handing them an empty box under the word review. Split praise from warning and the same customer writes twice as much.

The questions

The rating and headline

  1. Overall ratingSingle choiceRequired

    Five labelled points from poor to excellent. There is no star rating component, so a rating is a single choice with the scale written into the option labels.

  2. HeadlineShort textRequired

    Capped at about seventy characters. A headline written by the customer beats one generated from the rating, and it is the part a browsing buyer reads.

  3. How long have you had it?DropdownRequired

    Published beside the review. A five star review from somebody who has had the thing four days means something different from one at a year.

  4. Who did you buy it for?Single choice

  5. Would you buy it again?Single choice

The review itself

  1. What does it do well?Long textRequired

  2. What should the next buyer know before ordering?Long text

    The warning box. Asking for criticism directly gets a blank; asking what the next buyer should know gets the same information framed as help.

  3. What do you use it for?Long text

  4. What did you consider instead?Short text

  5. Has anything changed about it with use?Long text

    The question that produces the durability detail nobody else collects.

The detail buyers ask about

  1. How does the size compare with what you expected?Single choice

    Smaller, about right, larger. Two of the three most common return reasons are answered by this question and the next.

  2. How does the colour compare with the photos?Single choice

  3. How was it to assemble or set up?Single choice

  4. How would you describe the quality for the price?Single choice

  5. Is it what you would call heavy duty or light duty?Single choice

  6. Which of these describes how you use it?Multiple choice

Proof and permission

  1. A photo of it in your homeFile upload

    Images only, one file. The file upload is the right component here: allowed types are two toggles, images and PDF, and the count and size are set per field.

  2. The name to publishShort textRequired

  3. Which town or suburb should be shown?Short text

  4. This is my own experience and nobody paid me for itMultiple choiceRequired

    A one option tick box. Incentivised reviews have to be disclosed in most markets, and a declaration in the form is the cheapest way to keep the record straight.

Which questions to make required

Five are required and every one of them appears on the published review: the rating, the headline, how long they have owned it, what it does well, and the name to publish. The declaration is required too, because a review you cannot show was written independently is a review you should not be publishing. The warning box stays optional, since forcing criticism produces filler.

The form built from these questions

A static copy of a form built from part of the bank, exactly as it renders.

Write a review of your Tidewell order

Thirteen fields, about four minutes. Reviews are published with your first name and the month, and nothing is edited except to remove an address or a phone number.

Your rating

The review

Two boxes rather than one, because a review that has to hold praise and criticism in the same paragraph usually drops one of them. Write both if both are true, and leave the second empty if there is genuinely nothing to put in it.

The detail buyers ask about

Images only, one file, up to 10 MB. Photos are published beside the review, so avoid anything with a face, a street number or a screen in it.

Three ways to change this bank

For a service rather than a product, replace the size and colour section with the booking: how long from enquiry to being seen, whether the quote matched the invoice, and whether the person who turned up was the person promised. Those three are the service equivalent of the return reasons. For a shorter version, ask four: the rating, the headline, what it does well, and the declaration. Four fields gets you a publishable review from somebody who was never going to write six paragraphs. For a follow up wave, write again at six months to reviewers who gave four or five stars and ask one question: would you rate it the same today. A dated second line under an old review is more persuasive than a new five star review, and almost nobody collects one.

Questions people ask

When should a review request be sent?

Once the product has been used, not once it has been delivered. For something used daily that is about a week; for a coat or a heater it might be a month. Sending on the delivery event gets reviews about the parcel, which belong in a delivery survey rather than on a product page.

Should I offer an incentive for reviews?

If you do, disclose it, and keep the disclosure attached to the individual review rather than buried in a policy page. Regulators in several markets treat an undisclosed incentivised review as misleading. A declaration tick box in the form gives you a record per review, which is the point of collecting it.

How many fields before people stop?

Eight to twelve works for a motivated customer. The trick is that most of the fields are choices rather than writing, so the two text boxes look small inside the form. Put both text boxes together in the middle rather than one at the top and one at the end.

Why two text boxes instead of one?

Because a review that has to hold praise and criticism in one paragraph usually drops one of them, and it is normally the criticism. Two labelled boxes give permission for both. The second box is optional, so a customer with nothing negative to say can leave it empty rather than inventing something.

What response rate should I expect?

Review requests convert far lower than satisfaction surveys, because writing is work. A single reminder roughly a week after the first email is usually worth more than any change to the form. Treat the rate as a function of the product category more than the wording.

Can a photo be required?

It can, and it should not be. Requiring a photo cuts review volume sharply and the photos you force are worse than the ones people volunteer. Leave it optional, say plainly where it will be published, and warn against including faces, street numbers or screens in the shot.

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Other question banks

Post purchase survey questions

A post purchase survey covers four jobs owned by four different teams, which is why it is written in sections rather than as one list. Split that way, the merchandiser, the checkout team, the logistics lead and the buyer each get a block they can read on their own.

NPS survey questions

An NPS survey is one question plus whatever you ask next, and the second part is where nearly all the value sits. These questions give you three different follow ups so a promoter, a passive and a detractor are each asked something they can actually answer.

Customer satisfaction survey questions

A satisfaction survey has to find out two things at once: how the customer feels now, and which part of the experience put them there. These thirty questions separate the score from the diagnosis, so the number is comparable month to month and the reasons behind it are still usable.

On writing the questions themselves, read How to write survey questions. For everything the builder can do, see the form maker. Step by step: Create a form with AI, then View, export and manage your responses.

Sources

Written and checked by the OneCraft team. Last checked .