Presentations

SWOT analysis slide

A SWOT is four boxes and a discipline. The boxes are easy. The discipline is keeping each entry short enough to argue about and honest enough to be worth arguing about, which is mostly a writing problem rather than a design one.

Create a presentation with OneCraftThe two routes to a SWOT quadrant, and how the four cells are edited

A SWOT slide with strengths, weaknesses, opportunities and threats in four quadrants, three bullets each — The SWOT mode of the same grid component. The four headings are fixed, and each quadrant takes three or four short bullets.

Two routes to one

The layout library carries a design called Grouping: SWOT Analysis, filed under framework and cross listed under comparison, which arrives as a proper four cell matrix. There is also a pillars design that draws four coloured quadrants from an ordinary list. Or you take any slide you already have and drop the SWOT tile from the element library's Matrices section onto it, which is the fastest route when the slide already carries a title you like.

The four labels are set, and overridable

A matrix in SWOT mode renders Strengths, Weaknesses, Opportunities and Threats as its quadrant headings without you typing them. Each heading is still editable on the canvas, which matters if your organisation uses a local variant such as Risks instead of Threats, or if the deck is in another language and you want the headings to match the body copy.

Everything is edited on the slide

Click a quadrant heading and type. Click an entry inside it and type. Clearing an entry's text deletes it, which is the whole delete mechanism, so there is no separate remove button to hunt for. The inspector panel deliberately holds only the render kind and a shadow toggle, because a four cell grid is faster to edit in place than through a form.

It is the same object as a 2x2 and a 3x3

SWOT is one of three modes on the same matrix component, alongside a generic 2x2 quadrant grid and a nine cell 3x3. The inspector will switch a SWOT to a plain 2x2 and back at any time, and the cell contents carry across, so a SWOT that turns out to be an impact and effort question can become one without being rebuilt. A 3x3 is the exception: it stays a 3x3.

Keep it to four entries a quadrant

The component does not stop you adding more, and the text will shrink to fit, which is exactly how a SWOT ends up unreadable from the fourth row of a room. Four short entries per quadrant is the practical ceiling on a projected slide. If you have fifteen strengths, the honest move is a second slide, not a smaller font.

How it works, in three steps

Step 1
Add the matrix
Either add a SWOT layout from the library, or drop the SWOT tile from the element library onto an existing slide.
Step 2
Write the entries in place
Click into a quadrant and type. Short noun phrases, not sentences. Clear an entry's text to remove it.
Step 3
Read it as an outsider
A SWOT with four flattering strengths and one vague threat convinces nobody. The weaknesses quadrant is what gives the other three credibility.

The full walkthrough with screenshots is in the guide Add charts, maps and diagrams to slides.

Limits worth knowing

A SWOT matrix is exactly four cells. It cannot be extended to five or six.
Entries are plain text lines. There is no scoring, weighting, or ranking.
Nothing caps how many entries you add, so readability is your responsibility.
In an editable PowerPoint export the quadrant artwork stays a picture, although the labels and entries become real text boxes.

See it on a finished piece

Marketing plan presentation

9 slides

Company profile presentation

10 slides

Quarterly business review deck

10 slides

Questions people ask

Can I rename the four quadrants?

Yes. The Strengths, Weaknesses, Opportunities and Threats headings are rendered by default and each is editable on the canvas, so a local variant or another language is a matter of typing over them.

How do I delete an entry?

Clear its text. An empty entry drops out of the list, which is the whole mechanism, so there is no separate delete control.

Can I turn my SWOT into a 2x2 priority grid?

Yes. SWOT and a generic 2x2 are two modes of the same component and the inspector switches between them freely, keeping the cell contents. The nine cell 3x3 is the one mode that cannot be switched.

Will the colours match my deck?

Yes. Quadrant fills and text come from theme tokens, so a theme swap recolours the SWOT along with everything else.

Make your own presentation

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

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