Ironbark Fitness Marketing Plan
Marketing plan presentation
A nine slide marketing plan presentation for Ironbark Fitness, an invented chain of nine gyms that has decided to stop discounting its joining fee. The whole plan hangs on one target of 2,400 net new members, and every later slide, from the marketing mix to the $640,000 budget split, is written to earn that number rather than to list activities.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
What makes this deck work
One number owns the plan
Slide two sets a single target, 2,400 net new members with the joining fee held at $79, before any channel is mentioned. The board can then judge the mix, the funnel and the budget against that number instead of each line on its own.
The mix is a decision, not a list
Slide four takes the four Ps and states what changes under each one, such as a $19 a week daytime membership, and what deliberately stays the same. The business.gov.au marketing plan guide asks for goals, channels and a budget, and this slide is where the strategy gets decided.
Budget is shown as shares
Slide six splits $640,000 into five bars, with local search at 32 percent and referrals at 18. Harvard Business Review puts acquiring a customer at five to 25 times the cost of keeping one, and the plan spends on referrals and the quiet hours rather than another January sale.
Questions people ask
What should a gym marketing plan presentation include?
The target, the reason growth stalled, the mix, the joining funnel, the budget split, a quarterly calendar and the catchment. Ironbark covers those seven in nine slides, opening on 2,400 net new members and closing on a one line quote, so the board meeting spends its time on decisions rather than on finding them.
Can a nine slide deck carry a full year marketing plan?
For the approval meeting, yes. Ironbark's deck holds the year as four quarters on slide seven and leaves campaign detail, creative and weekly media plans to the working document. The board approves a target, a mix and $640,000; it does not approve the posting schedule, so none of that is on a slide.
How should a marketing plan deck show the budget?
As shares of one total, tied to channels. Slide six splits $640,000 five ways: local search 32 percent, local social 24, referrals 18, workplace partnerships 16 and brand and print 10, which sum to 100. Each bar carries one line on what the money buys, so the board argues about the split rather than the arithmetic.
How do I swap the channels in this marketing plan example?
Describe your own channels and shares in the generator prompt, which takes up to 10,000 characters, and the deck is built around them. For a later change, ask the AI assistant to rewrite slide six; its edits arrive as a preview you apply or discard. Check the new shares still add to 100 percent, because the slide does not total them for you.
How do I pick the one number a marketing plan is judged on?
Choose the outcome the business wants, not the activity. Slide two commits to 2,400 net new members, taking the base from 13,300 to 15,700, with the joining fee held at $79 so the target cannot be met by discounting. Every later slide, including the budget split, exists to earn that one figure.
Should a marketing plan show the catchment or the market size?
Show it, and make it arithmetic. Slide eight gives 412,000 people in the catchment, 96,000 of them gym users and 11,000 free during the day. Those three numbers are what turn the quiet hours strategy from an idea into a plan, because the audience it depends on can be counted before any money is spent.
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