Flyers

Flyer statistics from 124 finished flyers

Of 124 finished flyers counted here, 94% print a web address, 88% a price and 65% a phone number, while only half give a date or day and 11% a percentage off. Each flyer comes in three designs, 372 in all, drawn from 135 different templates and 72 colour themes.

Indunil Asanka · Co-founder

4 min read · Published 21 October 2026

Most finished flyers print a web address, a price and a way to call; fewer print a date, and few promise a discount. Across the 124 flyers counted on this site, 94% show a web address on at least one of their three designs, 88% a price, 65% a phone number and 60% an email address, while 51% give a date or day, 41% an address and 11% a percentage off or saving.

What was counted

The set is the 124 flyer examples on this site, counted on 21 October 2026. Each example shows the same flyer for a fictional Australian business, event or sale in three different designs at A4 portrait, so there are 372 designs. A script read the rendered text of each design and looked for prices, phone numbers, web and email addresses, dates and days, street addresses and postcodes, licence and ABN lines, and discount wording. It also noted which designs carry a photo. A flyer counts as showing an element when any of its three designs does.

These are examples written to be used, so the numbers describe what a complete flyer tends to include, not which element brings more responses.

How to respond: web first, phone second

A web address is the most common element: 285 designs and 116 flyers. Phone numbers follow on 208 designs and 81 flyers, and email on 75 flyers. The split follows the business. 26 of the 28 trades and home services flyers give a phone number, because the person holding a printed flyer about a blocked drain wants to call. Retail sales, online launches and events lean on a web address, and many flyers give both.

Prices on most flyers

282 designs and 109 flyers show a price. The usual form is a short priced list, such as the cafe menu flyer with its items and prices, or a from price for services that vary. The 15 flyers without a price are mostly events, launches, notices and campaigns, such as a blood drive, a volunteer drive, a webinar and a new staff welcome, plus a few sale flyers that sell on a percentage off instead. The price placement post counts where on the page the price goes.

Only 14 flyers state a percentage off or a dollar saving, most of them seasonal sales, along with a few services offering an introductory saving. Australian fair trading guidance on displaying prices requires the total price to be shown, and a claimed saving has to be real, so the honest version of a sale flyer names the actual price.

Dates and places

Half the flyers, 63, give a date or a day of the week: event dates, sale end dates and opening hours. Fewer, 51, give a street address or postcode, because many services travel to the customer. A licence number, ABN or registered status appears on 42 flyers, most of them trades and professional services.

Designs, templates and themes

Every flyer here comes in three designs, and no flyer reuses a template within itself. The 372 designs use 135 different templates, the most used being a schedule table and a menu price list at 7 designs each, and the 124 flyers use 72 different colour themes. 234 designs carry an image or photo; the rest are built from type, shapes and cards.

What to put on yours

A headline that names the offer. About four words; see flyer headline length.
A price, or a from price, unless the flyer is not selling.
One way to respond you answer quickly, and a second.
The date or deadline if there is one.
Your licence number or ABN if your trade expects it.
A discount only when it is real and the flyer is a sale.

Australia Post’s letterbox advertising guide adds the delivery side: plan the area and the timing before printing. What to put on a flyer and flyer design mistakes cover the rest.

In the product

The flyer generator has 259 designs, each authored for all 8 sizes, and 99 themes. Leaving the template choice blank returns two designs to choose between; picking one returns one. The generator fills the design’s text, image prompts and icons from the brief and is told not to invent prices, dates, phone numbers or addresses, so those come from what you write. Only 25 designs carry a QR slot, and in some sizes only. The flyer from a description page shows the brief, and the guide to choosing a template, theme and size covers the settings.

What the 124 flyer examples on this site print, read from the rendered text of all 372 designs on 21 October 2026. A flyer counts when at least one of its three designs shows the element. Dates include days of the week, as in opening hours.
Element	Designs (of 372)	Flyers with it on at least one design (of 124)
A web address	285 (77%)	116 (94%)
A price	282 (76%)	109 (88%)
A phone number	208 (56%)	81 (65%)
An email address	106 (28%)	75 (60%)
A date or a day of the week	122 (33%)	63 (51%)
A street address or a postcode	91 (24%)	51 (41%)
A licence number, ABN or registered status	77 (21%)	42 (34%)
A percentage off or a saving	23 (6%)	14 (11%)
An image or photo	234 (63%)	Not counted per flyer

A finished example

A cafe menu flyer puts every dish, its whole price, the opening hours and the address on one page that a customer can read from the door. These three examples do that for one imaginary cafe, Fern & Fig at 9 Fenwick Lane, open 7am to 3pm every day. The full menu lists twelve lines in one table, eight dishes and four drinks, from a $4.50 batch brew to green shakshuka at $19. The specials board pulls four of those dishes onto a photo grid for the week, at the same prices. The set menu sheet turns the same kitchen into three per person packages for tables of eight or more: Morning at $32, Long Lunch at $55 and Catering at $28 a head.

Read the cafe menu flyer

Questions people ask

Should a flyer show prices?

When the price is a reason to respond, yes. 109 of the 124 flyers here print at least one price, usually as a from price or a short priced list. The 15 without one are mostly events, launches and campaigns, where the price is not the point. A from price is safer than none when jobs vary.

Do flyers still need a phone number?

For trades and local services, usually yes, because the people who respond to a printed flyer often call. 81 of the 124 flyers here print one. Retail sales and online launches lean on a web address instead, which 116 flyers print. Give the one way to respond you can answer fastest, then a second.

How often should a flyer include a discount?

Less often than people assume. Only 14 of the 124 flyers here state a percentage off or a dollar saving, most of them seasonal sales. Most service flyers sell on a fixed price and a reason to trust the business instead. In Australia, a was and now price or a saving must be genuine, so only claim one you can show.

Should a tradie put a licence number on a flyer?

In many states licence numbers must appear on advertising for licensed trades, so check your licensing body's rules. 42 of the flyers here show a licence number, an ABN or a registered status, most of them trades and professional services. It is also a cheap way to look legitimate next to a competitor who leaves it off.

How many photos should a flyer have?

One strong photo is the common pattern: 234 of the 372 designs here carry an image, and the rest are type and layout. A photo helps when it shows the thing being sold, such as the food, the finished job or the venue. A stock photo that could belong to any business adds little.

Written by

Indunil Asanka · Co-founder

Builds the generation pipelines behind OneCraft: the slide, flyer and poster layout engines, the document grid and the render workers that turn a written brief into a finished file.

LinkedIn profile

Sources

Written and checked by the OneCraft team. Last checked 21 October 2026.

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