Where to put the price on a flyer, from 168 layouts

Put the price in the middle of the flyer, beside the thing it buys, at about a third of the headline size. That is where the 168 flyer layouts on this site actually put it, counted on 13 September 2026 across 56 flyer examples for fictional, mostly Australian businesses: 96 layouts show a price, the largest price sits in the middle third on 50 of them, and its median size is 0.32 of the headline. Only 8 layouts make the price the headline. The corpus is this site’s own example set and it grows each month, so treat the numbers as a description of finished work, not a market survey.

The dataset and the counting rule

Each flyer example carries three different designs for one fictional business, and every design is stored as the finished HTML of an A4 portrait page, 1240 by 1754 pixels. A script read the text, size and position of every line on all 168 designs.

A price is any currency sign followed by a figure: “$199”, “Early bird $890”, “$13.90/KG”. Percentages without a currency figure were counted separately. Each priced design was then placed in one position, in this order:

1. Display headline, if any price is set at 60 percent or more of the headline size.
2. Price list or grid, if the design carries three or more prices.
3. Offer panel, if one or two prices are set at least 1.3 times the body text size.
4. Details text, for everything else: a price inside a sentence at body size.

The vertical zone is where the largest price sits, by thirds of the page height. The table below this article gives the count for each position.

The four positions

Inside the details text (47 designs). The most common placement is also the least visible: a price written into a line of copy at body size. The circular economy design on the conference flyer ends with “Early bird $890 to 15 Dec” at the foot of the page. The pasta night on the cooking class flyer says “$145, all included” in its details. This is the placement for events and classes, where the price matters but is not why anybody stops.

A price list or product grid (33 designs). When there are three or more prices they almost always form a list, with a median of four prices per design. The full menu on the cafe menu flyer carries twelve, from $4.50 to $19. The priced deals grid on the sale flyer sets four products in a two by two grid, each new price at 42 pixels beside a small “Was $289” line and a percentage tag.

An offer panel (8 designs). One or two prices pulled out of the text at a size of their own, usually for a service with a single entry price. The dental clinic’s new patient offer sets “$149” at 50 pixels in a panel above the fine print.

The price as the headline (8 designs). The rarest and the loudest. A single ring at $420, “Gifts under $20, $50, $100”, “Sites From $45” for a school fair stall, and the grand opening flyer’s opening weekend offer, where “$119” is the largest text on the sheet with “Usually $149” directly under it.

72 designs, 43 percent of the set, carry no price at all.

How flyer type changes the placement

The flyer’s purpose decides both whether a price appears and where it goes.

• Services, trades and hiring: 27 of 36 designs are priced, and 14 of those are price lists. A plumber lists call-out and job prices; a salon lays out its whole price table.
• Classes and courses: 9 of 12 are priced, and 8 of those put the fee in the details text.
• Events and community: 25 of 42 are priced, 16 of them in the details text, usually a ticket or stall fee near the date.
• Sales and seasonal offers: only 33 of 63 designs show a currency price, and 24 designs in this group show a percentage instead or as well. A storewide sale is sold on the saving, a gift guide on the price.
• Launches and openings: 2 of 15. A launch is sold on the date and the novelty, and the price arrives later.

Price size against the headline

Across the 96 priced designs, the largest price is a median of 0.32 times the headline size, about 25 pixels or 12 points on the printed sheet. List and panel prices sit slightly higher, at 0.37 and 0.36, because they have to be read at a glance down a column. Prices in running text sit at 0.28. Fifteen designs set a price at half the headline size or more, and 41 set it below 0.3.

Vertical position follows the same logic. Prices in the details text sit in the middle or bottom third, 22 designs each, and almost never at the top. Lists start higher, with 11 of 33 in the top third, because the list is the body of the page. Eye tracking points the same way: Nielsen Norman Group’s reading research shows people scan the start of a page and the left edge first, and a 2020 PLOS ONE eye tracking study of garden centre plant displays found shoppers repeatedly glanced at the price sign and away again rather than dwelling on it. A price is checked, not read, so it needs to be where the eye already is when the decision is made.

Was and now pricing

Six designs print a was price, and all six are price lists: the model by model price table on the clearance sale, the priced quote on the electronics sale, the furniture sale’s photo columns, the sale flyer’s deals grid, the summer sale catalogue and the weekly deals price quadrant, which gives both prices per kilogram. A seventh, the grand opening offer, says “Usually $149”.

Every one of them names the actual earlier price next to the new one. None relies on a bare percentage with no reference. The summer sale example goes further and devotes a whole design to what a was price means and what “up to 40%” means.

That care matches the rules. NSW Government guidance on pricing standards lists was and now pricing among the price comparisons businesses make, and requires a price display to be “clear and accurate” with the total price shown. The US Federal Trade Commission’s guide on former price comparisons draws the same line in plainer terms: a former price is legitimate only if it was the actual price the item was offered at “for a reasonably substantial period of time”. The earlier price has to be a price somebody could genuinely have paid.

What to copy for your own flyer

1. Decide first whether the price is the offer. If it is, set it as the headline and put the product name directly beside it. If it is not, write it into the details.
2. Three or more prices make a list. Put them in a table or grid with short item names, one price per row, all at the same size.
3. Keep the largest price near a third of the headline size unless the price is the message.
4. Show the old price as a number, or not at all. A was price names the real earlier price; a percentage covers a whole range.
5. Put the price in the middle third, next to the image or item it belongs to.

For small print prices, check the print resolution in flyer DPI so a 20 pixel price stays sharp. The order of the rest of the page is covered in what to put on a flyer.

How to use this in the flyer builder

A discount or a price can be highlighted with one of two elements, a Badge or a Chip; there is no sticker or starburst library, and the badges and chips page shows where each sits without fighting the headline. Price lists work best on a design that already has a product image beside each row, and adding or replacing images in a flyer walks through filling those image slots so every price sits next to the item it buys. For a list layout to start from, open the salon price list flyer.