Quillstack Series A
SaaS pitch deck example with the metrics investors ask for
Quillstack sells document control software to mid-sized accounting firms and is raising $4M. The deck spends four of its twelve slides on numbers, because a SaaS investor decides on retention and payback before they care about the story, and every one of those numbers is on a slide you can scroll below.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Names the company, the niche and the round so the first slide reads like a filing, not a poster.
- Slide 2intro
- One claim carries the problem, and three named shifts explain why the fix sells now rather than five years ago.
- Slide 3pillars
- The product in four numbered tiles, so the demo can be skipped without losing what Quillstack actually does.
- Slide 4metrics
- ARR by quarter, seven points on one line. The slide investors photograph, placed before the market slide on purpose.
- Slide 5metrics
- The scorecard puts now beside 12 months ago and a benchmark, so 118% NRR reads as a trend, not a claim.
- Slide 6diagram
- TAM to SOM in three rings, each ring defined in one line so the $140M target is checkable arithmetic.
- Slide 7comparison
- Four options a firm actually weighs, priced per seat, with Quillstack in the first row rather than a biased last word.
- Slide 8process
- The acquisition funnel with real counts and the conversion rate at every step, from webinar to firm-wide rollout.
- Slide 9pricing
- Three tiers with the recommendation said in the copy, because pricing is the business model in SaaS.
- Slide 10checklist
- Two founders and two advisors as text cards. Who they are matters here; what they look like does not.
- Slide 11investment
- The $4M ask as an auditable table that ends on one milestone the round is sized to reach.
- Slide 12closing
- Three contact rows and a plain offer of the data room. Nothing else belongs on the last slide.
How to adapt this deck
Swap Quillstack’s numbers for yours and keep the order: claim, product, ARR, scorecard, market, competition, funnel, pricing, team, ask. At seed, the scorecard shrinks to whatever you can measure honestly and the benchmark column does more work than the history column. At Series A, the 12 months ago column is the slide. If a metric embarrasses you, keep the row and add the fix to the use of funds; deleting rows is the one edit investors notice.
Which pitch deck do you need?
This page is the SaaS entry in a set of industry decks. The investor pitch deck example is the general purpose hub, the seed and Series A examples are organised by round rather than industry, and the Series B example shows what replaces the problem slide once the machine is proven. If your revenue is transactional rather than recurring, the fintech and marketplace examples swap ARR for volume, take rate and liquidity.
What makes this deck work
ARR is slide four, before the market
The revenue line, seven quarters from $310k to $2.05M, arrives before TAM and SAM do. A SaaS investor reads trajectory first, and a deck that opens its numbers early signals it has numbers worth opening. The market sizing on slide six then explains headroom rather than substituting for traction.
The scorecard shows 12 months ago
Slide five puts every headline metric beside its own value a year earlier and a benchmark: NRR 118% against 104%, CAC payback 14 months against 22, churn 1.1% against 2.4%. Shown as a trend with a reference column, 118% reads as compounding improvement instead of a cherry picked claim.
The ask is sized to one milestone
The use of funds table on slide eleven allocates the $4M across four rows that sum to 100%, and the hero caption commits to a single outcome: $6M ARR by Q4 2027. An ask tied to a named milestone invites the investor to test the arithmetic, which is exactly the conversation a Series A founder wants.
Questions people ask
What goes in a SaaS pitch deck?
This example runs cover, why now, product, ARR, metrics scorecard, market size, competition, adoption funnel, pricing, team, use of funds and contact, in that order. The distinctive SaaS choices are two dedicated metrics slides and a pricing slide, because in software the pricing model is the business model.
Which SaaS metrics do investors expect to see?
ARR and its growth curve, net revenue retention, gross margin, CAC payback and churn. This deck shows each beside a benchmark: NRR 118% against a 110% benchmark, gross margin 81% against 75%, payback 14 months against 18. If a number is below benchmark, show it anyway and explain the plan.
How is a SaaS deck different from a generic investor deck?
Two metrics slides instead of one, pricing as a full slide, and a funnel with measured conversion rates rather than a go to market diagram. Quillstack shows webinar to trial at 36%, trial to paid at 30% and paid to firm-wide rollout at 20%, so the growth model is checkable at every step.
Should I show pricing in a pitch deck?
For SaaS, yes. Pricing tiers are how an investor models expansion revenue and average contract value. This deck names Practice as the tier 70% of customers land on in the slide copy itself, because the product deliberately has no highlighted plan flag, and the claim belongs where it can be read.
How many slides should a SaaS pitch deck have?
Ten to twelve. This one is twelve. For a five minute slot, cut to eight by dropping the competition table, the pricing slide, the team slide and the contact slide: the ARR curve, scorecard, funnel and ask carry a short pitch on their own.
Can I export this deck to PowerPoint with the charts still editable?
Yes. The editable PPTX export maps nine of the ten chart kinds, including this deck’s line chart, to native PowerPoint charts you can retype numbers into. Tables and text stay native too. Only the waffle chart kind stays a picture, and this deck does not use one.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my saas pitch deck example with the metrics investors ask forOther presentation examples
Healthtech pitch deck example that shows evidence before growth
Dressmark is a phone camera app that scores chronic wounds for home nurses and flags the ones that need a clinician. The deck gives the 140 patient pilot its own slide and the regulatory pathway its own timeline, because those two slides are what a health investor forwards to their clinical advisor.
Nonprofit fundraising deck
A twelve slide appeal from Riverkeep, an invented Somerset charity restoring a chalk river, addressed to one named trust rather than to a general audience. It is built the way fundraising consultants build a case for support: one person before any statistic, the need with its sources, seventeen years of track record as a table, then the cost of a single kilometre and a gift table that lets a donor choose their own level.
Crowdfunding pitch deck
A campaign deck for Rook & Rye, an invented Bristol drinks brand raising £850,000 from several hundred small investors rather than one fund. It reads nothing like a venture deck because nobody is in the room to answer questions: the numbers arrive on slide two, the market figures are sourced, the valuation and the minimum ticket are printed on a slide, and the last thing on screen is the risk warning a regulated financial promotion has to carry.
Want the steps in the builder? Read Make a pitch presentation with AI, then Add charts, maps and diagrams to slides. For everything this generator can do, see the presentation maker.
Written and checked by the OneCraft team. Last checked .