Promo video
SaaS feature launch video example
This SaaS launch video example announces one feature, saved replies in a fictional helpdesk tool, in six landscape scenes, and the full script with roles and seconds is below. The arc is the launch shape most promos use: name the release, tally the pain, show the fix, put the product on screen, land one number, ask once.
Watch it
Harbor look, Iapetus, neutral male voice, English. Exported at 16:9.
The brief that made it
Promo for Replyline's new Saved Replies feature. Support teams answer the same question 40 times a day; saved replies cut first reply time 41 percent in beta. CTA: try it free.
The script, scene by scene
Every narration line with the scene it sits on and how long it runs. Useful whether you build the video here or write your own.
- Scene 1intro4.3s
- Replyline. Saved Replies is here.
- Scene 2problem5.5s
- Same question, forty times a day.
- Scene 3solution4.8s
- Answer it once. Send it every time.
- Scene 4ui_demo4s
- Pick a reply. It fills in.
- Scene 5stat5.1s
- First reply time, down forty one percent.
- Scene 6cta3s
- Try it free.
The launch arc, scene by scene
The order is doing the persuading. The intro names the release in three words plus a NEW eyebrow, because a launch video that teases before naming loses the viewer who only came to learn what shipped. The problem beat is a tally, three crosses for three pains, retyped answers, drifting tone, stale links, closed by "there is a faster way." The solution split turns the first pain into the fix with an arrow, the dashboard beat shows the queue, the stat ring lands the one number, and the call to action asks once. Problem before solution, stat before ask: each beat earns the next.
The dashboard is drawn, not screenshotted
Scene 4 looks like a product screenshot but is a drawn dashboard card, a scene layout that takes up to three label and value tiles, here "Awaiting you 12, avg first reply 1m 40s, saved replies 48", and renders them as a interface mock in the video's own palette. It exists precisely for launches where the real screen is unfinished, confidential, or too dense to read at three seconds. If you have a clean real screenshot, other scenes hold one and push in on it slowly; if you do not, this card keeps the product beat honest because it never pretends to be the real interface.
One number, qualified
The stat scene shows 41 percent inside an animated ring with "faster first replies" as the label and "across 32 beta support teams" as the context line. The qualifier is the important part: a launch stat without its sample reads as marketing, one with its denominator reads as a measurement. Both numbers here are fictional, Replyline does not exist, but the shape to copy is real: put the strongest true number in the ring, and put where it came from directly underneath, in the same scene, not in a footnote.
What makes this video work
The release is named in scene one
Eyebrow NEW, headline "Saved Replies is here", subtitle on what it does. Nobody watching a launch video wants a riddle, so the video leads with the news and spends its remaining scenes earning belief.
The product beat cannot lie
Scene 4 is a drawn dashboard card with three real looking tiles, not a doctored screenshot. It shows what the queue feels like while being visibly an illustration, which is the honest way to show unfinished software.
The stat carries its sample size
The 41 percent ring in scene 5 sits over "across 32 beta support teams." A number with its denominator in the same glance is the difference between a claim and a measurement.
Questions people ask
Do I need a product screenshot?
Not for this shape. The dashboard scene here is drawn from three label and value pairs, so nothing real is exposed. If you do have a presentable screenshot, screenshot scenes exist that hold one full frame or push in on it slowly, and a real screen is stronger when it is legible at a glance.
Can the same video be 9:16 for social?
Yes. Switch the format in the builder and every scene reflows to vertical, with your per scene edits kept separately for each format. The launch arc works at both shapes; captions sit higher on vertical to clear platform interface elements.
Which voice suits a launch video?
This one is configured with the neutral male voice, which reads announcements without selling past them. The energetic pair is the default for promos, warm suits testimonial beats and instructional is reserved for tutorials. Voice, language and speed are settable per scene in the voice dialog.
Can I add pricing to the launch?
A pricing scene exists and could slot in before the call to action, but a feature launch usually converts better by sending viewers to try it free and letting the pricing page do its own job. If the launch changes pricing, that is a separate video with the pricing led arc.
What about music?
One library track at the default 25 percent volume sits under the whole video, and it ducks automatically beneath the narration whenever a line is speaking. Thirteen tracks ship in the library, or you can paste a URL to a licensed track of your own.
Can my logo replace the wordmark?
The watermark accepts a logo by URL and sits bottom left at reduced opacity, fading in after the opener and out before the closer. The closing scene's wordmark is a text slot, so the brand name renders in the video's own type, which is usually cleaner than a pasted logo at that size.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Make a promo video with AI voiceover, then Export a video for YouTube, Reels and TikTok. For everything this generator can do, see the video maker.
Written and checked by the OneCraft team. Last checked .