Presentations

Presentation statistics from 132 finished decks

A finished business deck in this set has 10 slides of about nine different kinds. What changes by deck type is which kinds: every industry pitch deck has an investment slide and none has a testimonial, while 44% of sales decks carry a testimonial and 78% a pricing slide.

Indunil Asanka · Co-founder

4 min read · Published 21 October 2026

The 132 finished presentations counted on this site have a median of 10 slides, from 8 to 12, and use about nine different slide roles each. Every deck opens on a cover and most close on a closing slide; what changes by deck type is the middle. Industry pitch decks always include an investment slide and never a testimonial, sales decks include pricing and timelines, and internal decks lean on metrics and checklists.

What was counted

The set is the 132 presentation examples on this site, counted on 21 October 2026, for fictional companies pitching investors, selling to clients and reporting internally. Each slide in 122 of those decks records its role, such as cover, metrics, comparison, investment or closing, so a script counted the roles by deck and grouped the decks into the four deck type collections on the site plus the rest. In all, those 122 decks have 1,255 slides.

The decks were written as finished examples, so the count shows how a complete deck of each type is put together, not how decks perform. For the most common slide types across all decks, see slide roles across the decks; this post looks at how deck type changes the mix.

Pitch decks by industry

The 27 industry pitch decks, from agtech to wellness marketplaces, are the most uniform. All 27 have a metrics slide, an investment slide, a closing slide and an intro, 96% have a pillars slide and 93% a comparison. None has a testimonial, a checklist or an agenda. Investors are given a problem, a solution, traction, competitors, the market and the ask in that order; quotes from happy users are replaced by numbers.

Pricing appears in 78% of them, because the business model slide usually shows what customers pay. Timelines appear in only 30%; an industry pitch is about the opportunity more than the plan.

Pitch decks by stage and purpose

The 14 decks grouped as pitch decks by stage and purpose (a bridge round, a convertible note, a Series C, a bank loan, a franchise, a grant and others) all have metrics, intro and closing slides, but only half have an investment slide. The other half ask for something other than equity: a loan, a grant, a distribution deal or a partnership. 93% have a timeline, the highest of any group, since a stage deck is about what has happened and what is next. The accelerator application deck shows the pattern in 11 slides.

Sales decks by industry

The 18 sales decks look different again. 78% carry pricing and 78% a timeline, because a buyer needs to know what it costs and when it is delivered. 44% carry a testimonial, the only group where customer quotes are common. Only 28% have an investment slide, and in a sales deck that slide is the client’s investment, the price of the engagement.

Internal presentations

The 19 internal decks, from quarterly reviews to all hands, have no pricing and no testimonials. 89% carry a metrics slide and 89% a checklist of actions, 79% a timeline and every one ends on a closing slide. Takeaway slides are most common here, in 53%, because an internal audience needs the one thing to remember.

The shape every deck shares

First slide: a cover, in all 122.
Second slide: an intro in 75 decks, then pillars, metrics or an agenda.
Second last slide: the investment slide in 41 decks, a takeaway in 18.
Last slide: a closing slide in 104, a Q and A slide in 7.

Y Combinator’s guidance on seed decks and the Australian Government’s guide to pitching for venture capital both describe the investor sequence the pitch decks follow; Sequoia’s guide to board decks describes the internal pattern of results first, then plans.

Using the numbers

Pitching investors: metrics, comparison, market, investment, close. Leave out testimonials; use numbers.
Selling to a client: add pricing, a timeline and a testimonial from a similar customer.
Reporting internally: metrics, a timeline, a checklist of actions and a takeaway.
Ten slides is enough for all three.

The pitch deck structure and sales deck structure posts give the slide by slide order, and the slide roles page lists all 26 roles.

In the product

The presentation generator builds a deck from a brief using 26 slide roles and 1,071 templates, with no outline review step, and slides stream in as they are written. Each slide’s layout can be swapped for another of the same role, and decks export to editable PowerPoint or PDF. The deck structure page shows how roles are ordered, and the guide to making a pitch presentation with AI walks through a pitch brief.

Share of decks using each slide role, by deck type, across the 122 presentation examples on this site that record a role on every slide (1,255 slides), counted on 21 October 2026. Other decks are the examples outside the four deck type groups, such as board, training and research decks.
Deck type	Decks	Median slides	Investment	Pricing	Timeline	Testimonial	Checklist	Metrics
Pitch decks by industry	27	10	100%	78%	30%	0%	0%	100%
Pitch decks by stage	14	10	50%	29%	93%	0%	64%	100%
Sales decks by industry	18	9	28%	78%	78%	44%	56%	83%
Internal presentations	19	9	26%	0%	79%	0%	89%	89%
Other decks	44	11	43%	34%	50%	16%	64%	91%
All 122 decks	122	10	52%	44%	59%	12%	52%	93%

A finished example

The deck that goes in with an accelerator application, before anyone has met you. This one is for Chalkline, an invented Leeds company selling reading intervention software to primary schools. It follows the ten slide order 500 Global publishes for its own applicants, and it carries the two things no investor deck contains: progress since founding as its own slide, and a straight list of what the founders want out of the programme. There is no ask slide, because the terms are already public.

Read the accelerator application deck

Questions people ask

How many slides does an average presentation have?

In this set, 10. The 132 decks run from 8 to 12 slides, with 39 at ten and 36 at eleven. Sales and internal decks sit slightly shorter at a median of 9, pitch decks at 10. A deck in this range can be presented in 15 to 20 minutes or read on its own in a few.

Which slide do all presentations share?

The cover. All 122 decks with a role on every slide open with one, and 104 end on a closing slide. After the cover, 75 move straight to an intro slide that frames the problem or purpose. The middle is where deck types diverge, which is the useful part of the table.

Should a sales deck include a testimonial?

Often. 44% of the sales decks here carry one, against none of the pitch decks, because a buyer weighs other customers' experience while an investor weighs traction numbers. If you have a specific, attributable quote from a similar customer, it earns a slide; a generic line of praise does not.

Where should the ask go in a pitch deck?

Near the end, after the case has been made. In this set the investment slide is the second last slide 41 times, just before the closing slide, and only twice is it the very last slide. That order lets the closing slide carry contact details and one line to remember after the ask has been made.

Do internal presentations need a metrics slide?

Nearly always. 89% of the internal presentations here carry at least one, along with a checklist of actions in 89% of them. An internal update is judged on what changed and what happens next, so a numbers slide and an actions slide do most of the work, and pricing never appears.

Written by

Indunil Asanka · Co-founder

Builds the generation pipelines behind OneCraft: the slide, flyer and poster layout engines, the document grid and the render workers that turn a written brief into a finished file.

LinkedIn profile

Sources

Written and checked by the OneCraft team. Last checked 21 October 2026.

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