A CapCut alternative for business promos

Where CapCut is better

• Free editing of your own footage

  CapCut is free to start and built for cutting the clips you shot, with effects, filters, keyframes and transitions. OneCraft has no timeline and no effects library; an uploaded clip sits on one clip scene with trim and fit controls.

• Mobile and desktop apps

  CapCut runs on phones, tablets, desktop and the web. OneCraft runs in the browser only, and its screen capture for tutorials needs a desktop browser.

• Trends and templates

  CapCut's templates follow what is trending on TikTok and Reels, with effects you can apply in one tap. OneCraft has 32 templates and does not track social trends.

• Captions from your own speech

  CapCut recognises the speech in your clip and captions it, with translation. OneCraft captions only the narration it writes and does not transcribe uploaded audio.

Where OneCraft is different

• Written from the brief

  Put the product, price, dates and offer in the brief and the director writes the copy, the narration and the scene order. It is told never to invent numbers, so the offer on screen is the one you gave.

• A creator ad without a creator

  UGC mode generates one persona from a description, animates up to three talking beats from that one portrait and ends on a close with the offer, all under 30 seconds.

• Captions placed for vertical video

  On vertical video the caption pill sits 120 px above the bottom edge with type at 30 px and a maximum width of 72%, and it follows the voice as each line is spoken.

• Campaign assets in one account

  The same account makes the flyer, the deck and the sign-up form for the same offer, and a brand kit's palette appears as a Your brand group in the video theme picker.

A finished example

Fashion brand UGC ad exampleMade with OneCraft, exactly as the generator and editor left it. Open the page for the full breakdown.

Pricing in plain terms

Checked 5 October 2026. CapCut's homepage says it can be tried online with no credit card and describes many of its tools as free, but no pricing page or plan prices were published at the URLs checked; capcut.com/pricing returned a not found page. OneCraft's pricing page lists Free at $0 with 100 credits a month, Starter at $8 with 500, Pro at $25 with 1,500 and Pro+ at $125 with 7,500. A video generation uses about 20 credits, and UGC videos need the Pro plan or higher.

Footage first or brief first

CapCut starts from what you shot. That is the right order when you have good clips and time to edit. OneCraft starts from what you want to say. The director turns the brief into scenes with roles such as hook question, product hero, social proof and offer, and the renderer draws them in one of 21 looks, so every scene shares the same type, colour and motion. If you also have a clip, a promo can place it on a clip scene, and generation may add one to three Pexels clips for the human side of the story.

Checking a vertical ad before it runs

Platforms lay their own buttons and captions over the lower part of a vertical video, and the overlay varies by placement. OneCraft's caption pill sits 120 px above the bottom edge of a 1080 by 1920 frame, so preview the export in the placement you are buying and move key copy higher if an overlay covers it. Captions can also be switched off per scene where the platform adds its own.

What could not be checked

CapCut published no plan prices and no export resolution limits on the pages read, so the price cell says not published and the export cell quotes only the advanced settings. Every OneCraft cell names a row in an internal fact ledger checked against the product's source code.

Who should stay with CapCut

Stay with CapCut if you film your own clips and want free editing on your phone, if effects and trending templates are part of your style, or if you need captions from speech you recorded. OneCraft fits when a business needs a promo or creator-style ad written and built from a brief.

Questions people ask