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A Lemon Squeezy alternative: selling on your own website

Lemon Squeezy charges 5% plus 50 cents per transaction with no monthly fee, and as merchant of record it takes on sales tax and VAT for software and digital products. OneCraft writes your own store website that charges through your own Stripe account, for a monthly plan and a 0.5% to 2% platform fee.

Updated , competitor details checked . Lemon Squeezy is a trademark of its owner. OneCraft is an unrelated product and claims no affiliation with or endorsement by it.

· Co-founder

2 min read · Published

The short verdict

Lemon Squeezy is the better pick for a software or digital product seller who wants a merchant of record to carry sales tax and VAT worldwide, licence keys, 21 payment methods including PayPal, and no monthly fee. OneCraft suits a seller who wants the store on a website written for them, pays tax as the seller of record, and has enough volume that a plan and a small platform fee cost less than 5% plus 50 cents.

Lemon Squeezy and OneCraft, from public pages checked 21 October 2026
FeatureLemon SqueezyOneCraft
Fees5% + 50 cents per transaction; no monthly charges for ecommerce features checked 2026-10-21Stripe Checkout as a direct charge on your own connected Stripe account; platform fee Starter 2%, Pro 1%, Pro+ 0.5%, Stripe fees on top; the free plan cannot take payments
Monthly priceFree to start, no trial, no contract checked 2026-10-21Free $0 with 100 credits a month (about 3 AI projects), Starter $8 with 500, Pro $25 with 1,500, Pro+ $125 with 7,500
TaxMerchant of record: takes on the liability of tax collection and calculation and pays taxes on your behalf checked 2026-10-21Sales are direct charges on your own connected Stripe account
Payment methodsUp to 21 payment methods, including PayPal checked 2026-10-21Stripe only: no PayPal and no cash on delivery flow
Licence keysAutomatically issue licence keys for your software after each sale checked 2026-10-2165 capability guides the agent builds from scratch into the site's own database, nothing pre-made
SubscriptionsRecurring billing weekly, monthly or yearly, with upgrades, downgrades, trials checked 2026-10-21One-off orders, subscriptions from a plans table and the Stripe billing portal, with prices read from the site's own database
Customer portalSelf-service customer portal for your store checked 2026-10-21The Stripe billing portal for subscribers
Email marketingFree for up to 500 subscribers checked 2026-10-21An admin can send a newsletter to confirmed subscribers, at most 500 per send and 5 sends an hour, from OneCraft's address with the site's name
StorefrontA store and checkout hosted by Lemon Squeezy checked 2026-10-21An agent plans the pages, builds them in steps with a green build each time, then a fresh agent reviews screenshots at 375, 768 and 1280 and sends up to 12 fixes

Where Lemon Squeezy is better

Where OneCraft is different

Merchant of record or your own Stripe

The biggest difference is who sells. Lemon Squeezy is the merchant of record, so tax liability, calculation and payment are its job. On OneCraft each sale is a direct charge on your own connected Stripe account, so you are the seller and your tax obligations are your own. For a seller in one country with an accountant, that is normal; for one selling software worldwide, a merchant of record removes real work.

The fee at a few volumes

At $1,500 a month in sales of $30 products, Lemon Squeezy's fee is $75 plus $25 in per order charges, $100. OneCraft Pro is $25 a month plus 1%, $15, with Stripe's card fees on top. At $200 a month in sales, Lemon Squeezy's $13 is cheaper than any OneCraft paid plan.

What the agent writes

From a brief, the agent builds product pages, one-off purchases and a yearly subscription through Stripe, buyer accounts with email or Google sign in, a downloads page backed by the private bucket and a help centre. Subscribers manage their card in the Stripe billing portal.

Who should stay with Lemon Squeezy

Stay with Lemon Squeezy if you sell software that needs licence keys, sell into many tax regions and want a merchant of record, or want PayPal and other methods. Move if you sell digital products from a website you want to own, your tax setup is already in hand, and your volume makes 5% plus 50 cents the larger cost.

Questions people ask

Can OneCraft issue licence keys?

No licence key system is listed. The agent could write a table of keys tied to orders if you describe the rules, but activation checks inside your software would still be yours to build, so software sellers usually prefer a tool with keys built in.

Do I need to register for tax?

That depends on where you and your buyers are. On OneCraft you sell through your own Stripe account, so treat it like any shop you run and check your obligations with an accountant; Stripe documents its own tax tools separately.

Can buyers pay what they want?

Prices are read from the site's database, never from the browser, so a pay what you want flow needs rules for the allowed amounts. Ask the agent for it and test the checkout in the preview before publishing. Lemon Squeezy offers pay what you want pricing as a built-in option.

How big can a download be?

Files in the site's private bucket can be up to 25 MB each. Larger products need hosting elsewhere, with the link shown to buyers after a paid order. Public files such as product images can be up to 10 MB each, and the access rule on the private bucket checks the order before a file is served.

Can I send product update emails?

An admin can send a newsletter to confirmed subscribers, at most 500 per send and 5 sends an hour, from OneCraft's address with the site's name and an unsubscribe link. For a larger customer list, a dedicated email service is the better fit, since sends stop at 500 recipients.

Try the website side of OneCraft

The button opens the generator with a starting prompt already filled in. Change the wording to match your own work before you run it.

Create a website with OneCraft

More comparisons

What the module actually does, feature by feature: the AI website builder page, and the websites maker page.

Sources

Written and checked by the OneCraft team. Last checked .