3 finished designs
Cooking class flyer for a kitchen school's term classes
A cooking class flyer that only names the cuisine leaves the reader guessing about aprons, knives and whether dinner is included. These three are for Saltbush Kitchen School, a fictional school teaching 30 classes a term in a converted bakery, and each one says what you will cook, what is provided and what to bring, alongside the date and the price.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Fresh pasta night
Fresh Pasta Night
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Kids bake camp
Bake Camp
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Knife skills series
Knife Skills, Three Levels
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What each layout is doing
The pasta design puts a full height photo of flour and a rolling pin down the left and stacks everything else on the right: brand lockup, an enrolling badge, the class name, a schedule block, three benefit rows and the chef’s credentials. It is the version for the shop window, where the photo does the stopping and the right column does the selling. The kids design is louder and more structured, with a big age label, a diagonal navy band carrying the three dates and times, and three benefits written as what happens on each morning, which is exactly what a parent needs to picture three days of care. The knives design is the typographic one, with no photo at all, three level cards and a student quote, and it works because a skills series sells on progression rather than on appetite.
How to adapt these
For a private group class, replace the per person price with the group minimum and the per head rate, and say what happens if two people drop out, because that is the question every host asks. For a corporate team class, keep the pasta layout and change the benefits to the things a workplace organiser needs, dietary handling, invoicing and the finish time, since the person booking is not the person cooking. For a demonstration rather than a hands-on class, change the headline verb from make to watch, drop the apron line, and say plainly that you eat what the chef cooks, which is a different product at a different price.
What makes these work
Every design lists what is included
The pasta design says apron and every ingredient provided, two sauces, a glass of wine and the recipes to take home. The kids design says nut free kitchen and take it all home. The knives design prices per level and as a bundle. Included is the question a cooking class flyer gets asked most, and answering it as a list rather than a sentence is what stops the phone ringing.
The kids design leads with age and allergen
Ages 8 to 12 sits in the largest type after the class name, and nut free kitchen closes the third benefit line. Those are the two facts a parent scans for before they look at the price, and putting them anywhere else means the flyer gets read twice or not at all. Ten places and $210 for three mornings complete the decision.
The knives series prices per level and as a bundle on one line
"$120 a level, or $320 if you book all three." It is one sentence in the services lead, and it does the work of a pricing table. A reader who only wants level one gets a price, and a reader who wants all three sees the saving without arithmetic. The three dates below it, 17, 24 and 31 October, make the series concrete.
Questions people ask
What goes on a cooking class flyer?
What you cook, the date and time, the number of places, the price, what is included, and who is teaching. These three carry all six. The recipe list and the wine pairings belong on the booking page, because on an A4 page they crowd out the included line, which is the one that converts a maybe into a booking.
Should I list what they cook?
Yes, by name. Three pasta shapes and two sauces beats "Italian classics", and a plaited loaf, biscuits and a birthday cake beats "baking". Naming the dish tells the reader the level of the class as well as the menu, which saves you the email from someone who thought a knife skills class would be a dinner party.
How do I handle allergens on the flyer?
State your kitchen’s policy in one line and put the detail on the booking form where someone can declare. The kids design here prints nut free kitchen. Food Standards Australia New Zealand publishes the allergen labelling rules for food businesses, and the safe habit is to promise only what your kitchen can actually control.
Kids classes, what has to be on the flyer?
The age range, the times for each day, whether parents stay, the allergen policy and the number of places. Ages 8 to 12 and nut free kitchen are the two that get read first. If your staff need a working with children check, that is a matter for your hiring rather than the flyer, but parents notice when a provider mentions it.
Where do cooking class flyers work?
Delis, greengrocers, butchers and cafes near the school, the library noticeboard, and the counters of any kitchenware shop that will have you. Schools take the kids holiday flyer in the newsletter. Online, the same design at Instagram Post is the one that fills a class, because a photo of flour on a bench performs in a feed.
Can I make a matching Instagram post?
Yes. Instagram Post at 1080 by 1080 is a native size for all three designs. Add a page, choose Instagram Post, and the square version of the same design is swapped in with the dish, the date and the price carried across by slot. Check the shorter layout, then export that page as a PNG, since PNG export covers the page you are on.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my cooking class flyer for a kitchen school's term classesOther flyer examples
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Add or replace images in a flyer. For everything this generator can do, see the flyer maker.
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