Form questions

Member satisfaction survey questions for an association

Ask 10 to 14 once a year, a couple of months before renewals. Never skip value for the fee, which benefits members use, and renewal intent. Value and renewal predict membership income, and benefit use shows what members are actually paying for.

Member satisfaction survey questions ask how long people have been members, which benefits they use and value, whether membership is worth the fee and whether they will renew. These twenty two questions are built for a business or professional association, and split benefits used from benefits valued so the association knows what to keep.

The questions

Your membership

  1. How long have you been a member?DropdownRequired

    Less than a year, one to three years, four to ten years, more than ten.

  2. What type of membership do you hold?Single choice

  3. Who pays your membership fee?Single choice

    Myself, my employer, shared. Members whose employer pays judge value differently.

  4. Why did you first join?Multiple choice

    Networking, advocacy, training, discounts, events, professional recognition.

Benefits

  1. Which benefits have you used in the last year?Rating grid

    Rows are benefits; columns used and valued, used but not valued, not used. A checkbox matrix lets members mark more than one per row.

  2. Which benefit matters most to you?Dropdown

  3. Is there a benefit you would like that the association does not offer?Long text

Events and communication

  1. How many association events did you attend in the last year?Number

  2. How useful are the events you attended?Single choice

  3. How often would you like to hear from the association?Single choice

  4. Which channels do you read?Multiple choice

    Email newsletter, member magazine, website, social media, member portal.

  5. How well does the association represent your interests to government?Single choice

Value

  1. Overall, how satisfied are you with your membership?Single choice

    A five point scale.

  2. Is membership good value for the fee?Single choiceRequired

    Very good value, good value, fair, poor value.

  3. How likely are you to recommend membership to a colleague?Single choice

Renewal

  1. How likely are you to renew next year?Single choiceRequired

    Definitely, probably, not sure, probably not, definitely not.

  2. If not likely, what is the main reason?Single choice

    Cost, not using the benefits, leaving the industry, joined another body, other.

  3. What one change would most improve your membership?Long text

  4. Your business size or career stageDropdown

  5. Your regionDropdown

  6. Would you like to be involved in a committee or working group?Single choice

  7. Anything else?Long text

Which questions to make required

Three are required: how long they have been a member, value for the fee and renewal intent. Tenure lets results be split between new and long standing members, who often want different things. Value and renewal are the measures that matter most for the association's income. Everything else is optional so busy members can finish quickly.

The form built from these questions

A static copy of the finished form, from its own example page.

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How long have you been a member? *

↵Enter

Three ways to change this bank

For a sports or social club, replace advocacy with facilities, coaching and social events, and ask about volunteering. For a professional body with continuing education, add questions on training quality and how easy it is to log points. For a not for profit membership, add whether members feel informed about how fees are spent and whether they would donate beyond the fee. In every version, survey members who did not renew as well, with a short separate form, because they explain the renewal number better than those who stayed. Keep the value and renewal questions identical each year, so the board can see whether changes to benefits or fees moved them.

Questions people ask

When should a member satisfaction survey be sent?

Once a year, a couple of months before most renewals, so there is time to act on what members say. Avoid the busiest season for members, such as end of financial year for business owners. Send a reminder after a week.

Why separate benefits used from benefits valued?

A benefit can be used out of habit but not valued, or valued but hardly used, like insurance. Knowing both shows what to promote, what to improve and what members would not miss. A matrix with used and valued columns captures both in one question.

How do you raise member survey response rates?

Send from a person members know, such as the president, keep it under ten minutes, say how long it takes and report back on last year's results. A prize draw can help if allowed. Members who see action on feedback respond more next time.

Should member surveys be anonymous?

Usually yes, with optional questions on business size or career stage for analysis. Anonymity makes members more honest about value and renewal. If you want to follow up with unhappy members, ask permission in a separate question and only contact those who agree.

What should an association do with low value scores?

Look at which members give them, by tenure and segment, and at which benefits they use. Often low value comes from members who do not know or use key benefits, which is a communication problem. Sometimes it means the fee or the benefits need to change.

Is renewal intent a reliable prediction?

It is a useful signal, especially the not sure group, who can still be won over. Stated intent tends to be more positive than actual renewals, so compare it with real renewal rates each year to calibrate. Follow up the not sure members personally.

How many members need to respond?

Enough from each segment you care about, such as new members and long standing ones, to see differences. For a small association, every response matters, so follow up personally. Report results by segment only where numbers are large enough to protect anonymity.

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On writing the questions themselves, read How to create a survey, from the decision back to the questions. For everything the builder can do, see the form maker. Step by step: Create a conversational form with AI, then View, export and manage your responses.

Sources

Written and checked by the OneCraft team. Last checked .