Marketing template

Case Study template

A customer case study with the situation, what changed, before and after numbers, a client quote and practical takeaways. It suits consultancies, agencies and suppliers showing results to prospective clients.

5 sections, 1 table, with a cover page

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The Case Study template, first page after the cover

What you fill in

The template, in full

The situation

[Client company] runs a 14,000 square metre distribution centre in [City] for 40 wholesale customers. Orders placed before 2pm were promised same day dispatch, but by early 2025 only 61 percent went out on time, and the average late order left two days after it was placed.

The cause was not staffing. Pickers walked an average of 11 kilometres a shift because fast moving stock was spread across three aisles, and every order was picked one at a time regardless of size.

What we changed

The numbers

We thought we needed more people. What we needed was to stop walking. The first week after re-slotting, we cleared the backlog by lunchtime and nobody worked a Saturday.

How it was done

What you can take from this

About this work. [Your company] worked with [Client company] from [Date] to [Date]. Figures are from [Client company]'s warehouse system and are used with permission.

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