Real estate listing video tips: shots, order and facts

A listing video that works follows five rules. Open on the exterior. Show the rooms a buyer filters on, one space per scene, in an order they could walk. Put the hard facts on a single screen. State the price the way your state allows. Close on the agent and the next step. Everything else, music, voice, the look, is taste. The price scene is not taste: in New South Wales and Victoria, underquoting rules decide what an advertisement may say, and a video is an advertisement.

The example throughout is the Lisbon listing video, a fictional two bedroom flat presented in eight landscape scenes and 34 seconds, in Portuguese. The market is different, but the shape carries straight across to an Australian listing. This is general information, not legal advice; check your own state’s current rules before you publish.

Open on the exterior

Buyers find a listing through its front photo, so the video should start with the picture they already recognise. The Lisbon video’s first property scene is the building at dusk under the line “T2 em Campo de Ourique” with a for sale badge, four seconds, straight after a three second agency bumper.

For a portal, drop the bumper and open on the house. The first two seconds are the ones a scrolling buyer actually sees, and a logo spends them on the agency instead of the property.

Choose the exterior shot at its best light and hold it still. A front elevation that reads in one glance beats a sweeping aerial that takes three seconds to resolve on a phone.

Room order: one photo, one space, one scene

A listing video built from photographs has a hard limit: each scene can carry about one space. The Lisbon video spends its middle on a three photo gallery named aloud, “sala, cozinha, varanda” (living room, kitchen, balcony), then returns to the bedroom for its own scene with the line about morning light. Primary spaces get a scene each; secondary spaces share a gallery.

Pick the photos before you plan the scenes. Count the spaces a buyer filters on, usually living, kitchen, main bedroom, bathroom and outdoor space, and give each one a scene. Put the rest in one gallery. If you have eighteen photos, the video is not eighteen scenes; it is the eight photos that carry the house, with the other ten left for the listing page.

Order them so a buyer could sketch the floor plan afterwards. The detailed walking order for a whole house, and why it matters, is on the real estate video maker page. The rule that matters here is simpler: never jump from the kitchen to a bedroom and back to the living room, because the viewer loses the house.

The facts scene

Listing copy tends to bury the numbers in a paragraph of adjectives. A video should do the opposite. The Lisbon video puts area, floor with lift, and bedrooms into one grid of three counting tiles, “Oitenta e quatro metros, terceiro andar, com elevador,” 5.4 seconds, the longest property scene in the video. A buyer scrubbing through on a portal still catches all three.

For an Australian house, the grid is usually bedrooms, bathrooms, car spaces and land size. Keep it to the figures a buyer would type into a portal filter, and keep each figure accurate to the contract: land area from the title, not a rounded guess. Four tiles is plenty. If you need a fifth, it belongs in the listing text.

The price scene, under Australian underquoting rules

The Lisbon video counts its price up as a scene of its own, 495,000 euros in 4.9 seconds. Giving the price a full scene is a good idea anywhere. What you are allowed to put in that scene depends on the state.

New South Wales. The NSW Government’s guidance says the agent must include an estimated selling price in the agency agreement, and that if the estimate is expressed as a range, the highest price cannot exceed the lowest by more than 10 percent. Agents must not use misleading terms in advertisements such as “$XXX,000+”, “offers over” or “offers above”. The same page notes that new laws on underquoting and prices in property advertisements are expected to start towards the end of 2026, so check it again before you publish.

Victoria. Consumer Affairs Victoria says it is illegal for an agent to advertise or tell a buyer a price that is less than the seller’s asking or reserve price, a written offer the seller has rejected as too low, or the agent’s current estimated selling price. A price must be a single figure or a range of up to 10 percent, and qualifying words such as “from”, “offers above” or a plus sign are not allowed. The Statement of Information, with its three comparable sales and suburb median, is available at inspections and often with the online listing.

Two things follow for video. First, treat the narration as part of the advertisement: a price spoken aloud is still a price advertised. Second, a video is harder to update than a listing. When the estimate changes, the listing text can be edited in a minute, but a price burned into the picture stays wrong on every platform it was posted to. Keep a list of where the video went and re-export when the price moves.

The agent close

The last scene is the next step. The Lisbon video closes on a contact card with the agent’s name and her licence number spoken in the narration, “Marta Lopes, AMI doze três quatro cinco,” so the compliance detail arrives as part of the sign off rather than as small print. If your agency requires a licence number or other details in its advertising, the close is where they go.

Say how to act: book an inspection, call, or check the open home time. One action, as in any promo. The 48 hour sale video shows the same discipline in another setting, printing its conditions in the last scene rather than hiding them.

The shot list below turns all of this into ten scenes and eight photos, about 43 seconds, for a family house, with the seconds modelled on the Lisbon example. Cut rows for a unit and add a location scene if the suburb is the selling point, the way the restaurant opening video places itself on a map before its call to action.

Common mistakes

Opening on the logo. On a portal the first seconds belong to the property.

One scene per photo. Eighteen photos make a slideshow, not a listing video. Group secondary spaces.

A price with “offers over” or a plus sign. Both are named as not allowed in NSW and Victorian guidance. Use a single figure or a range within 10 percent.

Leaving an old price live. When the estimate changes, the video must change too.

Personal items in frame. In a tenanted home, family photos and mail should be out of shot before anyone presses record.

Rounded facts. A land size or floor area in the video should match the contract, not an estimate.

For a vertical cut to run on Reels or Stories, keep the price and facts clear of the bottom of the frame; what a safe zone is explains why. And if the listing has no footage at all, how to make a video without filming covers building one from photographs.

Build it

The real estate video maker runs on the same generator as every video type here: a brief of up to 8,000 characters and up to 8 images, so choose the eight photos that carry the listing. A long length plans 6 to 12 scenes against a 30 second target. The narration can be written in the language you ask for, captions are on by default and burned into the picture, and the format is landscape for portals and YouTube or vertical for social feeds. A watermark, when switched on, sits bottom left at 72 percent opacity. The steps are in make a promo video with an AI voiceover.