3 finished designs
Dental clinic flyer for a family dental practice
A dental flyer that says call for a quote is read as a warning, so each of these three states a fixed price for a first visit and lists exactly what that visit includes. They are for Brightwater Dental, a fictional family practice that has opened a second chair and wants 200 new patients this year, and the offer is the same on all three: $149 for the exam, the clean and two x-rays.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
New patient offer
New Patient Visit $149
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Services layout
Gentle Dentistry, Close to Home
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
First visit in three steps
Your First Visit
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What each layout is doing
The offer design is the promotional one: brand lockup, a two line hero with a script subhead, a product photo and a discount stamp reading $149, a three item trust strip, three benefit cards and a contact bar. It is the version for the letterbox and the pharmacy counter, because the number does the stopping. The services design is the practice profile, with a navy hero circle overlapped by a patient quote, a services paragraph and two highlight boxes, and it is the flyer you leave at a physio or a GP where somebody is choosing on breadth rather than price. The steps design is the calmest, a wide reception photo over a 281 character paragraph and three numbered items, and it is the one that converts an anxious reader, because it explains the visit rather than selling it.
How to adapt these
For a physiotherapy clinic, the steps layout works unchanged: replace the exam with the assessment, keep the written plan promise, and add the referral rule since half your readers will wonder whether they need one. For an optometrist, the offer layout suits a bundled eye test and frames price, and the trust strip becomes the health funds you accept. For a GP clinic, be careful with the price badge: if you bulk bill, the badge should carry the words rather than a number, and the inclusions list becomes who is eligible, because that is the part patients get wrong.
What makes these work
The price and what it covers appear together on all three
$149 for a 45 minute appointment covering a full examination, a scale and clean and two bitewing x-rays. The offer design puts it in a badge and spells it out in three benefit cards, the services design repeats it in the footer, and the steps design gives it a numbered step of its own. A price with no inclusions is a hook, and readers have learned to distrust it.
The steps design answers the fear rather than the question
Step three reads "A plan, with prices, before any work", and its body says nothing else happens that day. The thing that stops people booking a dentist is not the exam, it is the fear of a chair-side decision about money. Printing the sequence, and printing that the first visit stops at a plan, is worth more than another photograph of the practice.
Emergencies and children get their own boxes
The services design gives same day emergencies and kids from age 2 a highlight box each, with a price on the first, $95 for an emergency assessment, and a promise on the second, a first visit that is just a ride in the chair. Those are the two reasons a family switches practice, and neither survives being buried in a services paragraph.
Questions people ask
What goes on a dental clinic flyer?
The offer and its price, exactly what the price includes, the practice address and phone, how to book, and one or two things that make you different such as Saturday hours or emergency slots. These three carry all five. The equipment list and the dentists’ qualifications belong on the website, where somebody researching has room to read them.
Can I advertise a price for a dental visit?
Generally yes, but regulated health advertising has rules, and they cover more than price. Ahpra publishes advertising guidelines for registered health practitioners and the Dental Board has its own codes, both of which limit testimonials and misleading claims. Print what the price includes and any conditions, and avoid before and after photographs of treatment.
Should I mention health fund gaps?
If you have a no gap arrangement, say which funds and for which item, as the offer design does with its trust strip. Vague phrasing such as all funds welcome tells the reader nothing, since every practice takes every fund. The child dental benefits schedule is worth naming separately, because eligible families often do not know they qualify.
How do I show the practice without stock photos of smiles?
Photograph the room. These three use an empty dental chair, a reception desk with a plant, and no photo at all. That avoids the licensing problem with model smiles and the credibility problem with a photo that is obviously not your practice. If you do photograph patients or staff, get written consent first.
Where do dental flyers work?
Pharmacies, GP waiting rooms, childcare centres and the letterboxes of the streets within a short drive, which is the whole catchment for a suburban practice. New estates are worth a drop because nobody there has a dentist yet. Online, the same design at Facebook Post covers the local groups where families ask for recommendations.
Can I put a map on it?
Not a street map. The map element is a world countries map with highlight and choropleth modes, so it can shade a country but not show a corner. Print the street address, the parking and the nearest landmark instead, as these do with 12 Kiln Lane, and leave directions to the phone in the reader’s hand.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my dental clinic flyer for a family dental practiceOther flyer examples
Accounting services flyer for a suburban tax and bookkeeping practice
Somebody choosing an accountant from a flyer is choosing on two things, what it costs and whether the practice is legitimate, so each of these prints fixed prices and a registered tax agent number. They are for Ledger & Lane, a fictional three accountant practice above a bakery, and they cover the July to October tax season and the monthly work that follows it.
Plumber flyer for a licensed local plumbing business
A plumber’s flyer is read at the moment something is leaking, so the reader is deciding whether to trust a stranger in the next ten minutes. These three are for Pipewright Plumbing, a fictional two van business that letterboxes 5,000 homes a quarter, and every one prints the licence number, the insurance cover and a call-out price rather than asking the reader to call for a quote.
Web design agency flyer for a three person studio
A business owner comparing agencies on a flyer needs a price to know whether the conversation is worth having, so all three of these price the same three packages. They are for Pixelforge Studio, a fictional three person studio that builds sites for trades and cafes and hands these out at chamber of commerce breakfasts, and each carries one client result with a number in it.
Want the steps in the builder? Read Create a flyer for Instagram and print, then Change flyer colours and fonts with themes. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .