3 finished designs
Landscaping flyer for a garden design and build company
Landscaping is quoted on site, so a landscaping flyer sells proof and ends on a free visit rather than a price. These three are for Greenmark Landscapes, a fictional company that has built 340 residential gardens across three suburbs in twelve years, and they show three kinds of proof: the numbers, one garden’s transformation, and a photograph with a sentence.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Proof in numbers
Gardens That Get Used
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
One garden case study
The Ferris Street Yard
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Photo poster
Your Yard, Designed
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What each layout is doing
The stats design is the general purpose one: a navy header bar, a square hero of a finished courtyard, a headline and a 232 character paragraph on what a site visit covers, then a three column stat band and a dark footer with the booking line and the contact details. It is the flyer for the letterbox in a suburb you already work in. The case study design has no photograph at all and works entirely on structure, four icon labels for design, drainage, deck and planting, a growth story block, three numbered steps and a stat strip, which makes it the version to hand somebody who is already comparing two quotes. The poster design is the quietest: a wordmark, a two line headline, a 207 character paragraph and one large photo card, and it is the one that works at A3 in a nursery or a hardware shop.
How to adapt these
For lawn mowing, the flyer changes shape entirely: put a price list where the stats sit, because mowing is bought on a repeating fee rather than on proof, and keep the suburbs line. For a pool builder, use the case study layout and swap the four icons for the four stages a pool build has, then replace the mowing stat with a completion time, since that is the number every pool customer asks about first. For a commercial grounds contract, drop the free visit and put the contract terms and the response time in its place, because a facilities manager is buying a service level rather than a design.
What makes these work
The case study gives one garden a budget, a duration and three outcomes
The Ferris Street yard: eight weeks, $38,000, 62% less lawn to mow, zero pooling after rain, eight weeks start to finish. A reader can hold one garden in their head in a way they cannot hold a gallery. The three steps beside it, survey and drainage, retaining and deck, planting and handover, tell them what eight weeks actually buys.
The stats are all checkable
340 gardens since 2014, a 4.9 average across 180 published reviews, six weeks average build from approved quote. Every one of those is a number a prospective customer can verify or challenge, which is what makes a stat band worth printing. Vague superlatives in the same space would say less and expose the business to a misleading claim.
None of the three prints a design price
All three end on a free site visit and a quote within five days instead. That is honest, because a garden cannot be priced from a flyer, and it is also the better ask: a homeowner who will not commit to a number will commit to an hour on a Saturday, and the visit is where the job is actually won.
Questions people ask
What goes on a landscaping flyer?
What you do, where you work, proof that you have done it before, what happens next, and how to start it. These three carry all five. What does not belong is a services list of twenty items: a homeowner cannot tell the difference between fourteen of them, and the list crowds out the proof that makes them call.
Should I show prices?
Show a project value on a case study, with the client’s permission, and show nothing else. $38,000 for the Ferris Street yard tells a reader what band you work in without pricing a job you have not seen. A price list on a landscaping flyer invites a customer to compare a number to a job that is nothing like theirs.
How do I show before and after?
Two ways. With numbers, as the case study design does, turning the before into 62% less lawn and zero pooling after rain. Or with two photos, which needs a design that ships two image slots: the editorial property layout used on the for sale flyer examples has two, and you can also add an image element to any design from Add items.
Do I need a licence on a landscaping flyer?
It depends on the work and the state. Structural work such as retaining walls above a certain height, decks and drainage usually falls under building licensing even when the rest of the job is planting. NSW Fair Trading publishes the home building licence thresholds. If you hold a licence, print the number; if the work is exempt, do not imply one.
Where do landscaping flyers work best?
In the streets around a job you have just finished, which is why the case study design names Ferris Street. Nurseries, hardware shops and real estate offices take them too, and a real estate office is the best of the three because their clients are about to move into a yard they have not chosen. Ask before posting on poles.
What size works for a fence sign?
None of them directly. The eight canvas sizes are A4 portrait and landscape plus six social sizes, and a fence sign is none of those. The practical route is A4 Landscape, which is native for all three designs, exported as a PNG at twice scale and enlarged by a sign printer, accepting that the type will be softer than artwork drawn at size.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Add or replace images in a flyer, then Create a flyer for Instagram and print. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .