Classic form

Influencer collaboration form that asks for the rate card up front

Most creator pitches arrive as a paragraph and a link, and turning one into a decision takes three emails about numbers nobody put in writing. This twelve field form asks for the engagement rate, the audience region and the rate card in the same submission as the pitch.

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Work with Fernway Outdoor

For creators pitching a paid collaboration. Twelve fields, one page, and a rate card is required, because a pitch without numbers takes three emails to become one.

You

Your audience

Engagement rate means interactions divided by followers or by views, whichever your platform reports. Say which in the past work field if the two differ a lot, because a four percent on views and a four percent on followers are very different claims.

The collaboration

Whatever you normally send: a PDF, a one page image, or a screenshot of the rates in your media kit. One or two files, up to 10 MB each.

Every paid or gifted collaboration with Fernway is disclosed in the post itself, in the creator own words and in a way the audience can see without opening a caption. A rate card and a brief are agreed in writing before anything is sent.

Every field, and what it collects

The complete field list, in the order respondents meet it.

You

Name or creator nameShort textRequired
EmailShort textRequired
Platforms you would include in a collaborationMultiple choiceRequired
Options: Instagram · TikTok · YouTube · YouTube Shorts · A blog or newsletter · Strava or an activity app · Podcast · Pinterest
Handles, one per platform you tickedShort textRequired

Your audience

Where most of your audience isDropdownRequired
Options: Australia and New Zealand · United Kingdom and Ireland · United States and Canada · Western Europe · Nordics · South East Asia · Spread across several regions with no majority
Engagement rate, as a percentageNumberRequired
Median views on your last ten postsNumberRequired

The collaboration

What are you open to?Multiple choiceRequired
Options: Gifted product with no obligation to post · Paid post on a set brief · Paid post with creative freedom · Ambassador term of three months or more · Affiliate or commission code · Event or trip coverage · Product testing over a season with a long form review at the end · Licensing my footage for the brand own channels
Your rate cardFile uploadRequired
Whatever you normally send: a PDF, a one page image, or a screenshot of the rates in your media kit. One or two files, up to 10 MB each.
Brands you have worked with, and what you did for themLong textRequired
Earliest date you could shootDateRequired
Before you send thisMultiple choiceRequired
Options: The figures above come from my own analytics and I can screenshot them on request · I disclose paid and gifted partnerships clearly in the content itself · I am happy for this pitch and rate card to be kept on file for twelve months

What each block of this form collects

The identity block is two fields and the second one matters more than it looks: name or creator name, whichever the creator is paid under, because a partnership that reaches contract stage needs the payable name rather than the handle. The platforms tick list is followed by a single handles field, which keeps eight possible accounts in one line instead of eight conditional fields. The audience block asks region rather than country, with an explicit option for a spread across several regions, since that is the honest answer for most creators and the one that decides whether a campaign shipping only within one market can use them. Engagement rate and median views sit side by side with a paragraph explaining what engagement rate means, because the two common definitions produce very different numbers. The collaboration block is eight options, a rate card, past work and a date.

Why the rate card is required rather than a number field

Asking a creator to type a single rate forces them to pick their lowest one, because they do not yet know the deliverable. Asking for a rate card instead gets the real structure: a price for a single post, a price for a bundle, a usage fee for licensing, and whatever they charge for a trip. The partnerships team can then match a budget to a package in one pass rather than negotiating from a number that was never meant to stand alone. The file field accepts images and PDF up to two files, which covers a designed media kit and the screenshot of a rates page that a creator without a media kit will send instead.

How to adapt this form

A brand running gifting only removes the rate card upload and the collaboration types list, and replaces both with a product preference dropdown and a shipping address, which turns a twelve field pitch into a six field request. An agency collecting creators for a roster adds a category tick list and a rights and exclusivity question, because a roster is sold on what it can promise a client. A brand with a fixed campaign brief flips the direction entirely: it replaces the open pitch with a campaign dropdown and a single availability question, and keeps only the engagement rate, the rate card and the disclosure ticks from this version.

What makes this form work

The rate card is a required upload

A single rate field would get a creator lowest number before they know the deliverable. A file instead gets the whole structure, single post through to licensing, so the partnerships team matches a budget to a package on the first read rather than in the third email.

Engagement rate is defined in a paragraph, not a tooltip

Interactions over followers and interactions over views are both called engagement rate and they differ by multiples. The paragraph above the two number fields says so and asks the creator to name which they used, which is the difference between a comparable figure and a decorative one.

Audience region allows no majority

Seven options ending in spread across several regions with no majority. That is the true answer for a large share of creators, and offering it stops the form collecting a market claim that a campaign would later plan against and be wrong about.

Questions people ask

Why ask for engagement rate and median views rather than followers?

Because followers are the easiest number to buy and the least useful to plan against. Engagement rate and a median across the last ten posts describe what a campaign would actually get, and taking a median rather than an average stops one viral post from carrying a whole pitch. Both are numbers a creator can screenshot on request.

What should a rate card contain?

A price for each deliverable the creator offers: a single post, a bundle, a story set, a long form video, usage or licensing, and travel if they do trips. The upload accepts a PDF, a designed one page image or a screenshot from a media kit, because the format matters far less than the numbers being written down before a conversation starts.

Why does the form ask where the audience is rather than where the creator is?

Because a campaign ships product and runs offers in specific markets. A creator in one country with an audience mostly in another is a good fit for a different campaign, not a worse one, and the dropdown has an option for a spread with no majority so nobody is forced to overclaim a single market.

Is gifted product with no obligation to post a real option?

It is the first option on the collaboration list for a reason. Some creators only accept product they are free to ignore, which produces the most credible content when they do post. Naming it first tells those creators the brand understands the arrangement rather than treating unpaid posting as an expectation.

How long should a brand keep a rate card on file?

The third tick on this form asks for twelve months, and the thank you screen repeats it. Campaigns are briefed a season ahead, so a pitch that is not right for spring is often right for autumn, and asking permission to keep the file is both more honest and more useful than quietly holding it forever.

Should the form ask creators to confirm they disclose partnerships?

One tick, yes, because it sets the expectation before any product moves and it costs a creator nothing to confirm. The substance is in the paragraph above it, which states that disclosure happens in the content itself and in the creator own words, rather than buried in a caption where an audience will not see it.

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Sources

Written and checked by the OneCraft team. Last checked .