Form questions
Webinar feedback questions on audio, content and next topic
Ask 6 to 10 straight after the webinar ends. Never skip how the content rated, how the audio and video were, and the topic attendees want next. Content is what they came for, technical quality can sink a good webinar, and the next topic question fills the next session.
Webinar feedback questions need to separate the technology from the content, because a great talk with broken audio and a smooth stream with thin content need different fixes. These twenty questions ask how people watched, how the sound and picture were, how useful and well paced the content was and what topic should come next.
The questions
How you watched
Did you watch live or the recording?Single choiceRequired
What device did you watch on?Single choice
How much of the webinar did you watch?Single choice
All of it, most, about half, less than half.
Technology
How was the audio and video?Single choiceRequired
Clear the whole time, a few problems, many problems.
Did you have any trouble joining?Single choice
Did you use the chat or Q and A?Single choice
Were captions available and useful?Single choice
Ask only if captions were offered.
Content
How useful was the content?Single choiceRequired
A five point scale from not useful to very useful.
How was the pace?Single choice
Too slow, about right, too fast.
Was the length right?Single choice
Were your questions answered?Single choice
Yes, partly, no, I did not ask any.
How would you rate the presenter?Single choice
What is one thing you will use from this webinar?Long text
Next time
Which topics would you like next?Multiple choice
List three to six possible topics plus Other.
What time of day suits you best?Single choice
Would you attend another webinar from this host?Single choice
Would you recommend this webinar to a colleague?Single choice
Your roleDropdown
Lets the host see which audiences found the content useful.
How did you hear about this webinar?Dropdown
Anything else?Long text
Which questions to make required
Three are required: whether they watched live or the recording, the audio and video quality, and how useful the content was. Live and recorded viewers answer differently, so the first question splits the results. The other two are the core measures of any webinar. Everything else is optional to keep the survey to a minute or two.
- Did you watch live or the recording?
- How was the audio and video?
- How useful was the content?
The form built from these questions
A static copy of the finished form, from its own example page.
Three ways to change this bank
For a training webinar that counts toward professional development, add whether learning outcomes were met and a field for a member number to issue a certificate. For a sales webinar, add whether the attendee would like a demo and their role. For a webinar series, keep the core three questions identical every time so sessions can be compared, and vary the next topic list. Whatever the format, close the loop: tell attendees in the next invitation which topic won the vote and what changed after their feedback, which lifts both registrations and survey responses.
Questions people ask
When should webinar feedback be collected?
Straight after the webinar, through a link in the closing slide, the chat and the follow up email. Answers fall away quickly after the session ends, so ask while the window is still open. For people watching the recording, put the same survey link under the video and tag their answers as recorded.
Why separate audio and video from content?
Because they have different owners and fixes. Poor audio is a microphone, connection or platform problem; weak content is a planning problem. A single satisfaction score blends the two and leaves the team guessing which to fix before the next session.
How many questions should a webinar survey have?
Six to ten, answered in a minute or two. Attendees are leaving their screens, so short wins. Put the three core questions first and the optional ones after, so even people who stop early give the answers that matter most. Say at the start that it takes about a minute.
Should recorded viewers get the same survey?
Yes, with the first question tagging them as recorded viewers. They cannot judge live elements like the Q and A, so mark those questions optional. Comparing live and recorded results shows whether the recording is a good substitute or whether live attendance adds real value.
How do you decide the next webinar topic?
Offer a short list of candidate topics plus Other, and count the votes across webinars. Read the Other answers for new ideas, which often point to a whole new series. Combine with what attendees said they would use, which shows the kind of content that lands with this audience.
What is a good attendance to registration ratio?
It varies by audience and topic, and many webinars see a large share of registrants not attend live, which is why recordings matter. Track the ratio over time for your own series and use the survey to learn what would make live attendance more worthwhile, such as more time for live questions.
Should captions be offered on webinars?
Yes where possible. Captions help people who are deaf or hard of hearing, people watching without sound and people listening in a second language. Ask whether captions were useful, so you know whether the automatic quality is good enough or a human captioner is needed.
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On writing the questions themselves, read How to write survey questions. For everything the builder can do, see the form maker. Step by step: Create a conversational form with AI, then View, export and manage your responses.
Written and checked by the OneCraft team. Last checked .