Quote request, classic form

Website brief template

A client brief for a website project with business, current site, pages, features, content, brand, budget, deadline and sign off.

19 questions, 13 required, as a classic form

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The Website brief template as a respondent sees it, top of the form

Every question

  1. Business name, and what it does in one sentence (required)

    Short answer

  2. Your name, role and email (required)

    Short answer

  3. Current website, if any

    Short answer

  4. Who is the site for? Describe two typical visitors. (required)

    Long answer

  5. What should a visitor do on the site? Rank the top three. (required)

    Table

  6. Three websites you like, and one thing you like about each (required)

    Table

  7. Pages you expect (required)

    Multiple choice: Home, About, Services, Products or shop, Portfolio or work, Blog or news, Contact, Bookings, Careers, Other

  8. Features

    Multiple choice: Online shop, Bookings or calendar, Payments, Member login, Newsletter signup, Multiple languages, Live chat, Search

  9. Roughly how many pages? (required)

    Single choice: Up to 5, 6 to 15, 16 to 40, More than 40

  10. Content: who writes the words? (required)

    Single choice: We have it ready, We have some, We need it written

  11. Photos and video (required)

    Single choice: We have professional images, We have phone photos, We need a shoot, Stock is fine

  12. Brand (required)

    Single choice: Logo and brand guide exist, Logo only, Nothing yet

  13. Logo and brand files

    File upload

  14. Budget band (required)

    Single choice: Under $5,000, $5,000 to $12,000, $12,000 to $30,000, Over $30,000, Not sure yet

  15. When does it need to be live, and why that date? (required)

    Short answer

  16. Domain and hosting

    Multiple choice: We own the domain, We know the registrar login, We have hosting, We know who manages email

  17. Who signs off on the design? (required)

    Short answer

  18. Anything that has gone wrong with a website project before?

    Long answer

  19. Anything else

    Long answer

What you fill in

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